Ordered E53 Wagon - first post
I envision a few custormers:
1) Budget minded M5/RS6 shoppers who are OK with a tad less ludicrous performance for some elevated luxury and significant money saving
2) All Terrain customers who are willing to spend $15k extra to get a few extra goodies and a PHEV power train
3) AMG wagon fans who are rejoicing over another AMG wagon even if it's not a 63
4) PHEV customers who are genuinely interested in a sensible range PHEV but despise SUVs.
I wonder how many of these customers will be "net new" to MB and not cross-shoppers of GLE or the All Terrain.




I have special ordered 4 cars and I also purchased plenty off the lot. There really isn't a wrong choice if you can find what you're looking for.
With some cars they're so ubiquitous that you can practically find one in your preferred option/color within a few hundred miles. Like you're looking for a GLC there are over 9k of them available right now to choose from. On other cars the options are so limited that it doesn't really matter, like on Audi you can pick between 3 trim levels and that's about it, ordering doesn't really matter. Then there are cars like the GT3 RS where you get what you can when you can for as much as you can, options are a don't care.
It's this particular car and manufacturer where the amount of options and the limited supply kind of lends itself to be the perfect "made-to-order" car. But dealers will always have inventory and they will always have some cars that are "good enough" for a few who are OK with paying for options they don't want or forego options they do want. My local dealer offered to get me a car from another dealer, it had $5k worth of options I didn't care for but more importantly it missed a few of my must-have options.
Interestingly, of all 126 samples that I gathered from the inventory DB, E1 notwithstanding every single car is unique, not two are identical, not even in options, let alone colors.




Having said that, if this is a vehicle you intend to keep for the long haul, I'd not look at the depreciation aspect. I would just enjoy keeping her in a pristine state (mechanically and cosmetically).




I envision a few custormers:
1) Budget minded M5/RS6 shoppers who are OK with a tad less ludicrous performance for some elevated luxury and significant money saving
2) All Terrain customers who are willing to spend $15k extra to get a few extra goodies and a PHEV power train
3) AMG wagon fans who are rejoicing over another AMG wagon even if it's not a 63
4) PHEV customers who are genuinely interested in a sensible range PHEV but despise SUVs.
I wonder how many of these customers will be "net new" to MB and not cross-shoppers of GLE or the All Terrain.
I was never a #2 due mostly to the body cladding.
#3 only a little.
I am also a #4 because my last car was an X5 PHEV and I loved the plug in part but hated the SUV part (was my first and likely last SUV)
I think your 4 key demographics are pretty spot on. For me, I was net new - my first MB.




My W212 wagon is 12 years old, had over 35k miles per year put on it in its first 6 years then it dropped drastically once it became my kids' school going car and first ride. I meticulously changed the oil myself every 10k miles with full synthetic, I swapped air filters, spark plugs, brake pads and calipers, had replaced air springs and struts as needed and put on new tires and aligned the wheels every time. But I couldn't tell you the last time the car was washed and it definitely only seen wax that came from a nozzle at the automatic car wash years ago.
My wagon was definitely not a garage queen, it lived its life to the fullest and was well taken care of where it mattered. It has spent all of its life in Texas, so the chassis is clean and rust free. May 2024 it got seriously dinged up up a hail storm. I took the $3,500 and never got it fixed either. At $10k of value I wasn't going to spend $3,500 on superficial dings that make no difference in usability. We're keeping her around as a "back-up" car because it's worth about $7k as is and I couldn't find a better, more reliable and better maintained used car for that price. It's worth more to me than to anyone else.
I envision a few custormers:
1) Budget minded M5/RS6 shoppers who are OK with a tad less ludicrous performance for some elevated luxury and significant money saving
2) All Terrain customers who are willing to spend $15k extra to get a few extra goodies and a PHEV power train
3) AMG wagon fans who are rejoicing over another AMG wagon even if it's not a 63
4) PHEV customers who are genuinely interested in a sensible range PHEV but despise SUVs.
I wonder how many of these customers will be "net new" to MB and not cross-shoppers of GLE or the All Terrain.




https://www.mbusa.com/en/inventory/M...LH6DB7TA231468
I don't think there will be another E53 Wagon that will sell this cheap.
The Best of Mercedes & AMG
https://www.mbusa.com/en/inventory/M...LH6DB7TA231468
I don't think there will be another E53 Wagon that will sell this cheap.
I envision a few custormers:
1) Budget minded M5/RS6 shoppers who are OK with a tad less ludicrous performance for some elevated luxury and significant money saving
2) All Terrain customers who are willing to spend $15k extra to get a few extra goodies and a PHEV power train
3) AMG wagon fans who are rejoicing over another AMG wagon even if it's not a 63
4) PHEV customers who are genuinely interested in a sensible range PHEV but despise SUVs.
I wonder how many of these customers will be "net new" to MB and not cross-shoppers of GLE or the All Terrain.




It's an MSRP of $116,240 with Manufaktur Moonlight White Magno exterior, Neva Grey/ Black Nappa Leather interior and the following options:
DA2 Driver Assistance Package
DB8 Multicontour Seating Package
DB9 Sun Protection Package
DX2 Pinnacle Package
732 Center Console in Carbon Fiber
H73 AMG Carbon Fiber Trim
RWB 21" AMG cross-spoke forged wheels
One is in Tampa, FL and the other is in Paramus, NJ.
So out of the 87 Non-E1 cars two are exactly the same. This is remarkable considering the vast number of options available. It's kind of the same thing as the birthday paradox.




Notable findings:
1) Alpine Grey continues to be the most popular color with the two other MANUFACTUR colors being close second and third.
2) Napa black is the most popular but the other two leather choices are very close too
3) Only 5 cars were ordered with the MB-Tex so far
4) 2/3 of the non E cars have RED seatbelts while the rest has Black,
5) 3 out of 4 cars have Pinnacle Trim level and the rest has Exclusive trim. Only one car was ordered without either
6) CF on the inside is very popular
7) More than half the cars have the 21" black forged wheel
8) Every non E1 has Driver Assistance Package
9) Most popular Options are Driver Assistance Package, Pinnacle Trim, AMG Night Package Plus, Soft Close Doors, and the Multicontour seats
10) Only 3 non E1 cars have the AMG Performance Seats
If I take all options that are over 50% (non-E1) the car would be:
Alpine Grey
Black Nappa Leather
Pinnacle Trim
Piano Black Trim
Carbon Fiber Center Console
21" Forged Black Wheels
Heater Rear Seat
Soft-Close Doors
MBUX Superscreen
Driver Assistance Package
Multicontour Seats
AMG Dynamic Plus
AMG Night Package Plus
MSRP: $118,590




The only other ambiguity is both 872 (heated rear seat) + P53 (Energizing Air Control) and 21U (Dashcam) + 401 (Ventilated Front Seats) cost $650 together. Fortunately most cars can't have the 401 option as the Multicontour seats (64% of the cars have this) include the ventilated seats already so there is no charge for it, only the standard seats or the AMG seats need the ventilated seat option as a separate charge.
The only other ambiguity is both 872 (heated rear seat) + P53 (Energizing Air Control) and 21U (Dashcam) + 401 (Ventilated Front Seats) cost $650 together. Fortunately most cars can't have the 401 option as the Multicontour seats (64% of the cars have this) include the ventilated seats already so there is no charge for it, only the standard seats or the AMG seats need the ventilated seat option as a separate charge.
So how do you get the json data? I was guessing that you were using Beautiful Soup to screen scrape. Pulling json data sounds much better than screen scraping, even if the data is messy.
After building your algorithms, you are probably the foremost expert in USA E53 wagon configuration.
From the customer and dealer configuration and pricing systems, it is easy to see that Mercedes-Benz doesn't have good control over master data such as product and pricing. The price for the USA market should be entered in one location which then flows into both configurators. Mercedes needs to hire you to get their data under control.
Keep the data reports coming!




So how do you get the json data? I was guessing that you were using Beautiful Soup to screen scrape. Pulling json data sounds much better than screen scraping, even if the data is messy.
The only problem is that the MB database is really legit garbage. You can make a query 15 minutes apart in the middle of the night and sometimes you get 60 cars back, on the next one you get 72 then another 15 minutes later it only shows 54. Then back to 70 again. It's like they have some kind of load balanced DB that is not consistently replicated between instances and depending on which one you hit, you get a different result. It's just bad design/implementation. I have no idea how their infra works but historically car manufacturers are not exactly famous for their software engineering prowess. I mean I'm no expert but I've been a SWE for a few decades primarily working in the cybersecurity space now.
I was going to use Beautiful Soup but after inspecting their page and realizing it's doing JSON fetch of the data for the pagination I just connected to the same endpoint that their own page uses. It lets you download 25 vehicles at a time but I just fetch in the same 12 vehicles/page as their own page does and paginate import.
As I said, the options that are listed for a given vehicle are not complete in the JSON. For example it does not store the L6H for the carbon fiber steering wheel but it does store the code for either L6J or L6K, which are the Nappa and the Dynamica steering wheels. So I go through the options and if I see either L6J or L6K I know it's one of those wheels but if I see neither, then I know it must be the carbon fiber wheel by deduction. Also, if either of the steering wheels show up, I know that the car cannot have the $900 option for the CF steering wheel, which limits the option combinations at that point. Same with, if the car has DX2 (Pinnacle) I know it can't have DX1 (Exclusive) Same goes for Iifthe car has multicontour seats, it can't have the 401 ventilated seats option (it's inlcuded) and it can't have the AMG sport seats either. Also if the car has Superscreen, it can't have the Carbon Fiber dash as an option, but it still can have the CF center console. And with center consoles, unless it's specified to be one of the woods, I know it has to be either the CF or the piano black, but I may not know which one, as the CF costs money, so I have to see which one fits the MSRP of the car.
The JSON lists a total of 82 different options, but most are don't care in terms of price of the car, and they are either standard options or dependent on another package/option being selected.
The output of the python is a CSV that I ingest into google sheets. Here is an example line:
10/5/25,10/10/25,W1KLH6DB3TA218149,123955,Encino,CA,MANUFAKTUR Alpine Grey,Neva Grey/Black Nappa leather,RWC,Piano Black accents,B,732,Available,N/R,"Night_Plus(18),21U : 293 : 61U : 6U6 : 732 : 872 : 883 : D07 : D49 : DA0 : DA2 : DB8 : DB9 : DC4 : DE6 : DF1 : DX2 : L6H" .
The last item starting with "Night_Plus" is the solve for the MSRP and the known options from the database.
For example, on some cars you can have multiple valid solves:
Chrome(17),21U:293:451:6U6:72B:732:872:883:DA0:DA2:DB8:DB9:DC4:DE6:DX2:L6H:P53 Night(19),21U:293:451:6U6:72B:872:883:D07:D50:DA0:DA2:DB8:DB9:DC1:DC4:DE6:DX2:L6H:P53 Night_Plus(16),21U:293:451:6U6:72B:732:883:DA0:DA2:DB8:DC4:DE6:DF1:DX2:L6H:P53
Then in google sheet I do some validation and checks and put all the data into tables. It took a while to get the entire workbook working and automated but now it just does its thing. I've been expanding on some of the features, like I just started tracking if the car is shown as reservable on the MBUSA website, which likely means if it's non-reservable then it was a customer order. I'll have to validate whether that assumption is correct. I also don't have this particular data for the cars that were sold before today.
Last edited by GregTR; Oct 16, 2025 at 12:01 AM.
The JSON lists a total of 82 different options, but most are don't care in terms of price of the car, and they are either standard options or dependent on another package/option being selected.
The output of the python is a CSV that I ingest into google sheets. Here is an example line:
10/5/25,10/10/25,W1KLH6DB3TA218149,123955,Encino,CA,MANUFAKTUR Alpine Grey,Neva Grey/Black Nappa leather,RWC,Piano Black accents,B,732,Available,N/R,"Night_Plus(18),21U : 293 : 61U : 6U6 : 732 : 872 : 883 : D07 : D49 : DA0 : DA2 : DB8 : DB9 : DC4 : DE6 : DF1 : DX2 : L6H" .
The last item starting with "Night_Plus" is the solve for the MSRP and the known options from the database.
For example, on some cars you can have multiple valid solves:
Chrome(17),21U:293:451:6U6:72B:732:872:883:DA0:DA2:DB8:DB9:DC4:DE6:DX2:L6H:P53 Night(19),21U:293:451:6U6:72B:872:883:D07:D50:DA0:DA2:DB8:DB9:DC1:DC4:DE6:DX2:L6H:P53 Night_Plus(16),21U:293:451:6U6:72B:732:883:DA0:DA2:DB8:DC4:DE6:DF1:DX2:L6H:P53
Then in google sheet I do some validation and checks and put all the data into tables. It took a while to get the entire workbook working and automated but now it just does its thing. I've been expanding on some of the features, like I just started tracking if the car is shown as reservable on the MBUSA website, which likely means if it's non-reservable then it was a customer order. I'll have to validate whether that assumption is correct. I also don't have this particular data for the cars that were sold before today.
. How hard is it to stay gentle in the break in period? Really impressed by the self control they expect from us.Ordered mine in July and still don't have date yet. Hoping for early Q1 but who knows these days?




I picked mine up a week ago today! I had her for one day and she’s currently getting wrapped in EXPEL PPF.
My configuration:
manufaktur alpine gray, 20” AMG twin 5 spoke on all-season high performance tires
AMG night package plus
black MB-Tex/microfiber w/red stitching
natural grain black ash wood
all-season rubber floor mats
exclusive trim
rear-side window sunshades
energizing air control
drive assistance package
amg dynamic plus package
For some reason my car never showed up on the MBUSA website inventory.
I live in a city, so the 21 inch wheels just felt like they were going to be too harsh on the bumpy roads. Great choices, holy smokes these cars are beautiful.
Hopefully they've got the production line in full swing and yours lands sooner than expected!




