EQ sales




https://electrek.co/2023/07/11/merce...st-quarter-us/
if those people are happy then their friends will buy MB EQ
if those people just wanted to go cheap, and the car don't drive like a mercedes, then as you said there will be a cliff for MB EQ








https://electrek.co/2023/07/11/merce...st-quarter-us/
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- Introduction of the various models between Q2 2022 and now. The 608% growth is easy when your starting point is near 0 units sold.
- Extreme sales support from MBFS, especially to leases. At one point, MBFS was giving about $600K in trunk money to each dealer as long as they sold 48 EQ cars. Combined with $13K in lease-only incentives, you could drive away in a EQS sedan for the equivalent lease payment of a Honda Accord.
The Best of Mercedes & AMG




I winter in SE Florida and saw 3 EQS vehicles on the road from December to May. In RI I have only seen one EQS on the road since early May. Like previous poster pointed out I have seen tons of teslas and more rivians than electric Mercedes.
The highest selling ICE car for Mercedes by far is GLE and GLC.
So it would be interesting to see the sales figure for EQE SUV in the next few quarters.
And the next gen EQC SUV (or whatever it may be called if they drop the EQ part) in 2025 would be crucial to the Mercedes EV endeavor.












The lease rates and incentives must be strong on EQS-Models as the EQE-Models surprisingly didn't outsell the more expensive EQS-models.
While the numbers are indeed good, I'm sure on the financial side they are likely not as strong. EV's are known to be harder to make a profit on, and selling at large discounts/incentives likely doesn't help.
I have had the valets at the dealership ask me where I charge my car and if I could talk to some regular ICE customers looking at the EV. MB doesn't bundle an L2 charger or even have one available to purchase and dealers have no idea how to get one installed in a house. As a result there is general fear around charging and so someone looking at an EV will typically default to Tesla since they are famous for their charging network.
In my opinion MB would do themselves a big favor by partnering with big nationwide electrical services companies and offering a charger and installation bundle with the car. In addition, the work they are doing to adopt NACS and build a network with all Tesla competitors is a big deal also.
I think the luxury car market in the current economy with high interest rates is pushing people to leasing and so that is why the incentives are being offered there vs. purchasing the car.






