Order a new G63 at MSRP?
Don't get me wrong the G63 is worth it's MSRP and even a tad more, but when you're charging 60k over MSRP and approaching Ferrari and Lamborghini territory I'd rather go that route. I was lucky and only paid MSRP +10k which was good for me.
Don't get me wrong the G63 is worth it's MSRP and even a tad more, but when you're charging 60k over MSRP and approaching Ferrari and Lamborghini territory I'd rather go that route. I was lucky and only paid MSRP +10k which was good for me.
bottom line... any car that is sought after, you're going to either wait your turn or pay a premium.
Don't get me wrong the G63 is worth it's MSRP and even a tad more, but when you're charging 60k over MSRP and approaching Ferrari and Lamborghini territory I'd rather go that route. I was lucky and only paid MSRP +10k which was good for me.
Luxury and Exclusivity in about anything Life - is available for those who are willing and able to pay the Price that level of Luxury and Exclusivity Commands.... whether it's Luxury Neighborhood, Luxury Auto's, Luxury Couture, Luxury Jewelry, Luxury Watches,
for heaven's sake even Luxury Hotel accommodations.
It has my viewpoint, expressed to Mercedes for 4 years, G's have been priced too low from the very start of the new Generation. I still propose that there was - and there is now - more room under $200K to move the 550 and 63 "up" due to lack of competition - and next step is to develop the G-Wagen "Maybach" for $225K-$235K.
But from the Mercedes side their pricing choice has been a slam-dunk win on the Retail Sell-Thru-Side - and move thru the full production capacity of Magna-Steyr (which has admirably been on-target thru Covid) - and MB also congratulate themselves for the "colors and interior expansion" that they feel is the reason G63 demand in the US is now higher than G550 - saving face for me - there "should be" more about "G-Maybach" down the road...
On the Dealer side - I don't operate in the land of "ADM" - since my Mercedes business is based on Luxury Relationships in my non-metro Upscale Market - I want to earn my customer's business today - and with that earn their business 2-3yrs (on average) down the road -heck earn the business from their whole family millennials and all !
ADM sales are a Metro-Thing - which is a heck of a grand portion of the Auto business - that I view at best - a One-Off that feel "real good" at the time - but there is nothing a dealer can do down the road that will help that Customer re-capture that ADM 2-3yrs down the road .
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