2025 G63, is it possible to purchase at MSRP?
Junior Member
Joined: Apr 2008
Posts: 43
Likes: 3
2013 SL550;2021 G63, 2019 Lamborghini Urus
Some dealers are comical. I was interested in selling my 2021 G63 and didn't mention anything about getting into a 2026 G63. The internet sales manager started saying the market has fallen off a cliff and the huge markups, even for used G wagons from 2022-2023 are no longer there. He said they can only sell the G63s at MSRP these days the market has contracted. I flipped it and said ok, I'll keep my 2021 and take a 2026 at MSRP since you have a few sitting there. He quickly changed his tune and said oh no, the new ones command a markup. I just walked away and laughed. I had my wife talk to someone else and offer MSRP and a fair trade on the 2021. He was fuming and kept hovering trying to get his name on the deal too.
Senior Member
Joined: Nov 2012
Posts: 406
Likes: 75
From: TX & HI
1998 Land Cruiser, 2003 SL500, 2024 G63
Some dealers are comical. I was interested in selling my 2021 G63 and didn't mention anything about getting into a 2026 G63. The internet sales manager started saying the market has fallen off a cliff and the huge markups, even for used G wagons from 2022-2023 are no longer there. He said they can only sell the G63s at MSRP these days the market has contracted. I flipped it and said ok, I'll keep my 2021 and take a 2026 at MSRP since you have a few sitting there. He quickly changed his tune and said oh no, the new ones command a markup. I just walked away and laughed. I had my wife talk to someone else and offer MSRP and a fair trade on the 2021. He was fuming and kept hovering trying to get his name on the deal too.
Senior Member
Joined: Nov 2012
Posts: 406
Likes: 75
From: TX & HI
1998 Land Cruiser, 2003 SL500, 2024 G63
Hello @WJ1 -- Great questions! Anecdotally from friends and other forum posts, it does seem like markups are not quite as high as they were in the second half of 2024 and early 2025 when the revised 2025 Gs were first available to spec and order. The increase in MSRP was minimal between 2024 and 2025 but steeper for the 2026 G63, plus the number of changes for 2026 is fairly small. Totally unscientific but I feel these are factors in why the markups are less steep now vs. 12-18 months ago.
Not sure which part of the U.S. you are in, but I would recommend calling around in your state and perhaps a couple of neighboring states to see what markup they are currently charging and if any dealers have a policy of selling custom orders at MSRP. Will send you a PM shortly with three dealers from my search in summer 2024 in case the info. is helpful.
Not sure which part of the U.S. you are in, but I would recommend calling around in your state and perhaps a couple of neighboring states to see what markup they are currently charging and if any dealers have a policy of selling custom orders at MSRP. Will send you a PM shortly with three dealers from my search in summer 2024 in case the info. is helpful.
Member
Joined: Oct 2014
Posts: 101
Likes: 53
From: Pacific NW, USA
2025 G63
Hi @SLS -- No, sorry, not aware of which dealerships in Texas are willing to sell at MSRP; my search at the time did not extend quite that far from us.
Senior Member
Joined: Dec 2007
Posts: 276
Likes: 8
Mercedes
Just chiming in here, the dealer I work with has a few G63s in stock. Asking MSRP + $15k. Entertaining offers and they make deals nationwide.
I've connected a few people who've bought new '25 and '26 G63s from them and they coordinated home delivery. They give you an awesome buying experience. I'm just mentioning it here because they offer outstanding customer service and to set clear expectations that if you're willing to come to an agreement on the premium, the vehicle is yours.
I've connected a few people who've bought new '25 and '26 G63s from them and they coordinated home delivery. They give you an awesome buying experience. I'm just mentioning it here because they offer outstanding customer service and to set clear expectations that if you're willing to come to an agreement on the premium, the vehicle is yours.
