Any Deals on the ML350 or ML500
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Joined: Jul 2003
Posts: 6,771
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From: Lake Oswego, OR
2020 GLE 450; 2023 BMW M2 Coupe
Deals on W164
Originally Posted by Stockinv
Is anyone aware of any dealers who are offering good deals on these new models?
Super Member
Joined: Dec 2002
Posts: 552
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From: troyes, france
ML 320 CDI
We got 1500 euros off our ML 320 CDI plus half the price of the particule filter (the guy made a mistake and didn't put in the option list in the first order when it's required to get the french registration).
From what we have heard, it was the max you can get.
From what we have heard, it was the max you can get.
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Joined: Feb 2005
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From: Cornhusker State
ML 500, John Deere tractor
You may have read this in another thread, but the first dealership that I talked to offered me 8k off sticker with the trade of my Acura MDX with 130,000 miles. A dealer 50 miles away offered me 14k off sticker. So they must have some negotiating room.
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Joined: Dec 2002
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From: troyes, france
ML 320 CDI
The problem with the French market is that you don't have enough W164 to fulfill the demand so don't bother in negociation. This is due to the fact that the US market is the priority in delay and quantity.
That's certainly why you can get a much better deal in the US
That's certainly why you can get a much better deal in the US
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Joined: Jan 2005
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From: Wellington, FL
something fast
George
That does not make any sense, there is only 2800-$3000 of profit in the ml 350 and $3500-$4000 in the ml 500. So you must be confused, because they are not going to give you $8000 or $14000 off sticker, they are screwing you on your trade in and making it look like they are giving you a discount. Ask them how much discount they will give you if you had no trade in? I guaruntee its no where near $8000 off sticker. stockinv you have mail.
That does not make any sense, there is only 2800-$3000 of profit in the ml 350 and $3500-$4000 in the ml 500. So you must be confused, because they are not going to give you $8000 or $14000 off sticker, they are screwing you on your trade in and making it look like they are giving you a discount. Ask them how much discount they will give you if you had no trade in? I guaruntee its no where near $8000 off sticker. stockinv you have mail.
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Joined: Dec 2002
Posts: 552
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From: troyes, france
ML 320 CDI
Originally Posted by ajf1
George
That does not make any sense, there is only 2800-$3000 of profit in the ml 350 and $3500-$4000 in the ml 500.
That does not make any sense, there is only 2800-$3000 of profit in the ml 350 and $3500-$4000 in the ml 500.
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MBWorld Fanatic!
Joined: Jul 2003
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From: Lake Oswego, OR
2020 GLE 450; 2023 BMW M2 Coupe
Profit on ML
Originally Posted by Paul Le Corre
I'm surprised by the low profit on each model. It's approx 6% if I'm not mistaken. I was expecting more than 10%
Senior Member
Joined: Jan 2005
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From: Wellington, FL
something fast
The markup for most mercedes benz models is 7% and 6% for the ml including options. The markup for accessories could be correct, check the prices for amg wheels from and dealership and check tire rack, a huge delta.
MBWorld Fanatic!
Joined: Jul 2003
Posts: 6,771
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From: Lake Oswego, OR
2020 GLE 450; 2023 BMW M2 Coupe
Enlightenment on Dealer Profit
Originally Posted by Stockinv
I'm not sure this is true. Can anyone enlighten us on this?
W164 immediate profit margin is 7%. There is an additional 6% dealer holdback paid quarterly.
They give the example that a dealer can achieve 53% of the immediate profit by selling the following 4 accessories:
Wheels - $535 profit oin $1,796 (29.8%) + $45 labor
Nav - $428 profit on $1,563 (27.4%) + $90 labor
RSES - $413 profit on $1,649 (25.0%) + $180 labor
Side Step Bars - $193 profit on $779 (24.8%) + $180 labor
Total - $1,569 profit on $5,787 (27.1%)
MBWorld Fanatic!
Joined: Jul 2003
Posts: 6,771
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From: Lake Oswego, OR
2020 GLE 450; 2023 BMW M2 Coupe
Options vs. accessories
Originally Posted by Stockinv
What's the difference between an option and an accessory? Is an accessory something not offered at the factory?
