S-Class (W221) 2007-2013: S 320 CDI, S 350, S 450, S 500, S 550, S 420 CDI, S 600

7-series REdesign will be updated of same platform

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Old Apr 30, 2007 | 04:33 AM
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7-series REdesign will be updated of same platform

because its too expensive and bmw doesn't sell alot of 7s anyway...............







so 1 less w221 competitor

http://www.motortrend.com/future/fut...future_sedans/
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Old Apr 30, 2007 | 07:03 AM
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Same thing happened to the X5. Doesn't mean it's not a good seller.
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Old Apr 30, 2007 | 10:56 AM
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OK so if they use the same platform then there must be something good about the current one right? I am sure they will still increase torsional rigidity and what not. IMO BMW is playing it smart here.
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Old Apr 30, 2007 | 12:27 PM
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Originally Posted by MB Fanatic
OK so if they use the same platform then there must be something good about the current one right? I am sure they will still increase torsional rigidity and what not. IMO BMW is playing it smart here.
they are being cheap ; just rebadging the same old product as if things having progressed enough to worry about changes. Re-badging means removing the bangle butt etc and make it look famiily like progressive of the new 3
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Old Apr 30, 2007 | 04:18 PM
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Originally Posted by sklasse
they are being cheap ; just rebadging the same old product as if things having progressed enough to worry about changes. Re-badging means removing the bangle butt etc and make it look famiily like progressive of the new 3
Why fix something that's not broken?
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Old Apr 30, 2007 | 07:20 PM
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Originally Posted by AsianML
Why fix something that's not broken?
If it ain't broke, break it!
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Old May 1, 2007 | 10:23 AM
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I thought I read somewhere that the 2009 7 series was supposed to support AWD?
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Old May 1, 2007 | 02:58 PM
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Originally Posted by mbnj
I thought I read somewhere that the 2009 7 series was supposed to support AWD?
maybe be smart, but not so much


the current cars been out of 2000 and its really boring..I Think people aren't so tired of it, and it still looks modern is what was bmw's motivation for doing this......
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Old May 5, 2007 | 04:11 PM
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BMW's done this a few times. The E28 (1982-1988 5-series) was basically a restyled E12 (1972-1981 5-series). They'll frequently completely redesign a car from the ground up, have the next version be a modified/tweaked version, then repeat the cycle (E21/E30->E36/E46, E12/E28->E34/E39, etc).
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Old May 5, 2007 | 04:29 PM
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Originally Posted by sklasse
maybe be smart, but not so much


the current cars been out of 2000 and its really boring..I Think people aren't so tired of it, and it still looks modern is what was bmw's motivation for doing this......
Um the current 7 series came out in 2002 dude.
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Old May 6, 2007 | 05:01 PM
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Who said BMW doesnt sell alot of 7s. You might want to recheck the stats and if you are out here in So Cal, then you must be MB blind because you see as many 7s as you do S-Class's/.
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Old May 7, 2007 | 10:19 AM
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Originally Posted by pkancel
Who said BMW doesnt sell alot of 7s. You might want to recheck the stats and if you are out here in So Cal, then you must be MB blind because you see as many 7s as you do S-Class's/.
+1, There are 8 zillion of them around here, ugly or not they outnumber S-classes. You should really check some real sales figures, because BMW is still the highest selling german luxury brand by a longshot.
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Old May 7, 2007 | 11:51 AM
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highest selling german luxury yes, but its not because of the 7.... its because of that little 3 series. More S-classes sold than 7s.
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Old May 7, 2007 | 12:23 PM
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Originally Posted by Cylinder Head
+1, There are 8 zillion of them around here, ugly or not they outnumber S-classes. You should really check some real sales figures, because BMW is still the highest selling german luxury brand by a longshot.
The 7 Series sales peaked in the last few years of the W220, but then the W221 came along and their sales have taken a major ****. same for the A8.
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Old May 8, 2007 | 01:13 AM
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Newsflash folks: very few cars are redesigned from the ground up each time. If true about BMW it is no surprise considering the 2002 7-Series was a ground up redesign from the 2001 model. You'd be surprised how long the same "old" chassis (with tweaks) lives under a "new" car. Lexus didn't truly re-design the LS from the ground up until 2001 and then again for 2007. Mercedes was one of the few automakers that redesigned a model from the ground up each and every time and even now they've stopped doing that. The W221 S-Class and CL are the last ones to be done this way. The new -Class is a variation of the old car's chassis and structure, but it has been (like most car makers do) stretched, pulled, tweaked, updated etc. etc. to the point of it being almost all new, but without the huge expense of redesigning a totally all-new car. This is an old practice so what is the fuss about here?

If anyone here think the new 7-Series won't be a competitor because they're using an updated component set fromt he current car you're only lying to yourself. The car is going to bring it just like the new A8 or any other new luxury car in this class.

Did everyone here know the previous Jaguar XK8 (1997-2006) was just an updated 1970's XJ-S underneath?

M

Last edited by Germancar1; May 8, 2007 at 01:17 AM.
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Old May 8, 2007 | 01:20 AM
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Originally Posted by Cylinder Head
+1, There are 8 zillion of them around here, ugly or not they outnumber S-classes. You should really check some real sales figures, because BMW is still the highest selling german luxury brand by a longshot.
What people "see" on the streets really means nothing when it comes to the hard numbers. How many GM or Ford models do you see on the street only to learn that it wasn't selling up to expectations or that sold dismally? Also, any major city is a bad place to judge overall U.S. sales numbers because naturally you're going to see a zillion of x,y,z in a major city, doesn't mean it is selling up to expectations.

YTD:

S-Class: 8,713 (-18.2%)
7-Series: 5,315 (-18.1%)

BMW sells a good deal of 7-Series, but for this segment they aren't that close to the S-Class.

M
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Old May 8, 2007 | 04:01 PM
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Originally Posted by Germancar1
Newsflash folks: very few cars are redesigned from the ground up each time. If true about BMW it is no surprise considering the 2002 7-Series was a ground up redesign from the 2001 model. You'd be surprised how long the same "old" chassis (with tweaks) lives under a "new" car. Lexus didn't truly re-design the LS from the ground up until 2001 and then again for 2007. Mercedes was one of the few automakers that redesigned a model from the ground up each and every time and even now they've stopped doing that. The W221 S-Class and CL are the last ones to be done this way. The new -Class is a variation of the old car's chassis and structure, but it has been (like most car makers do) stretched, pulled, tweaked, updated etc. etc. to the point of it being almost all new, but without the huge expense of redesigning a totally all-new car. This is an old practice so what is the fuss about here?

If anyone here think the new 7-Series won't be a competitor because they're using an updated component set fromt he current car you're only lying to yourself. The car is going to bring it just like the new A8 or any other new luxury car in this class.

Did everyone here know the previous Jaguar XK8 (1997-2006) was just an updated 1970's XJ-S underneath?

M
I laughed at the Jaguar comment. I think the XJ has been due for a redesign for 20-30 years now.
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Old May 9, 2007 | 12:30 AM
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Originally Posted by AsianML
I laughed at the Jaguar comment. I think the XJ has been due for a redesign for 20-30 years now.
Actually the XJ was redesigned fully for 2004 from the ground up, but very few people even know it because they gave it the same look as before.

M
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Old May 9, 2007 | 03:52 PM
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Originally Posted by Germancar1
Actually the XJ was redesigned fully for 2004 from the ground up, but very few people even know it because they gave it the same look as before.

M
Yeah, that's what I meant. Exterior design.
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Old May 9, 2007 | 05:11 PM
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Originally Posted by AsianML
Same thing happened to the X5. Doesn't mean it's not a good seller.
I did a case study on the BMW marketing plan while in college a year and a half ago. BMW's life cycle for their automobiles in exactly 7 years, which would explain the re-design of the 7-series. Any BMW fanatic can attest to this information dating back to the late 70's. For this reason, the last year of the current generation 7-series (2008) will be the best one built in its time.

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Old May 10, 2007 | 12:40 AM
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True and MB is now on a 7 year plan now too, for most models.

M
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Old May 10, 2007 | 09:05 AM
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Originally Posted by Germancar1
True and MB is now on a 7 year plan now too, for most models.

M
Same goes for Audi as well I believe. C5 A6 platform came in '98 and C6 A6 came out in '05 (as '06 model), B6 A4 in '02, B7 A4 face lift (same chassis) and B8 A4 coming in '08 (as '09 model).
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Old May 11, 2007 | 12:57 AM
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Yep, Audi is also on the 7 year plan for most models.

M
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Old May 11, 2007 | 07:11 AM
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Originally Posted by MBProS320
I did a case study on the BMW marketing plan while in college a year and a half ago. BMW's life cycle for their automobiles in exactly 7 years, which would explain the re-design of the 7-series. Any BMW fanatic can attest to this information dating back to the late 70's. For this reason, the last year of the current generation 7-series (2008) will be the best one built in its time.

I had the same exact case study. In it they cover how they gradually release versions and models of the same series so that even in the latest year of the production run, there is something new to anticipate. They covered the case of the 3 series: first the sedan, then the coupe, then the cabriolet, then the M3, etc. It is nice, but will not stand time without some revisions to the strategy--they will have to leave some wigle room to respond to moves from Mercedes et al.
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Old May 15, 2007 | 01:06 PM
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