S Coupe Pricing




Last edited by LovinMercedes; Sep 26, 2014 at 02:03 PM.
$160k for S63? (and that's unloaded probably).
The CL 63 was $30k less than that just a year ago.
$230k for the CL65 (again, unloaded) - most people would rather a bentley or ferrari or lambo at that price.
Guess we can all say all this stuff - but lets see how they sell.
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The Best of Mercedes & AMG
IMO, still best value of any car on planet
Let's recall some basic arithmetic/finance....
~25yr ago, S500 was ~$100K
Consider ~2%/yr inflation
What were interest rates in those times (or pre-'08 for that matter)?
How much has dollar depreciated vs DM and vs euro?
Didn't have cheap 2yr leases back then (nor were MB/BMW/P/A/L so competitive that they routinely buy one out of last 2-5 mos of any lease, so one re-leases another new car)
How many 18-40yo hedge fund traders and software engineers earned enough to casually afford a >$100K car in '90 vs today (think SV tech which didn't even exist back then; and finance was a puny industry back then, even in NYC, let alone vs finance in SV or BH today)?
Today's 65s are dramatically safer (esp braking/chassis/active&passive safety), more precise, higher perf, more useable, more exciting (esp aurally), more elegant than 500s (or any alleged supercars) of 25yrs ago....and arguably cost less in present-value dollars
On various levels, today's disposable, every 2yrs-leased new 65s are versions of flipping out of iPhones (where ironically carriers now buy one's 2yo iPhone at full $200 to incent one to "upgrade" to new Phone and new 2y contract, similar to car mfrs w/leases)....some poor sucker (w/poor credit) somewhere is paying an absurd amt for a used/decayed/obsolete 65 or iPhone....and nearly every rich dude in US needs some new respectable-brand/model commuter car and phone, commensurate to his socio-economic status, no matter how ambivalent he is re: driving/cars and/or using phones/computers
But given far more profound safety implications of cars (driving is one's riskiest daily activity; decay curves of airbags/tires/brakes, etc vs age/use are poorly understood; and one can never buy back health lost in any collision), would argue any new 65 is incredibly cheap
And if one is capital constrained, would argue far smarter to just lease new C300 (~$400/mo; even alleged poor folks on food stamps, etc these days manage to have a couple of $200/mo pets, right?) until can afford leasing new 65s
In past 15-20yrs, plenty of smart kids in finance or tech esp in SV have followed that somewhat binary approach to cars: lease a new cheap MB, etc upon graduating from college (that now-obsolete step in lucrative SV career paths) and flip it for a big AMG at end of first yr of ~80hr/wk work upon receiving first of many, to-be-larger bonus checks/equity payments...












US prices are pre-tax versus euro prices which include the 20% VAT
The S500 coupe here starts at $176k
$176K for 550 is way too expensive.




When I lived in Switzerland I bought an S-class there at the time; very pricey but it was actually equipped to US level ( and then some), not like the barebone configuration in Germany.




