The New 7-Series is Here to Battle the S-Class - If You Can Get Past the Front End!
I certainly understand your point, but I don't necessary agree in several areas. Here are just a few quick examples:
- the surround 360 degree camera system in the BMW is far superior to that of the MB. (I was told the EQS and S class have the same system). The BMW is clearer, and how they position their cameras and the different views they give you at the same time make it far superior in navigating obstacles. Also, BMW does a 360 preview from the APP so you can see what is in and around your car any time from a remote location.
- the BMW has it's own e-sim so your car has it's own phone.
- the BMW uses the phone as a key so you never have to carry a key and you can send your key to others to use your car for specific periods of time.
- BMW has self closing and self opening doors.
- I believe MB only has augmented reality on the heads up display, but BMW also it has on the navigation screen.
- while not tech, BMW's ride is now superior to either the S-class and the EQS.
- the BMW has this very cool light show on the moon roof.
- the rear entertainment is far superior. The two screens on each seat back are such old technology and shouldn't even be put in the cars anymore. Yes, the BMW screen blocks the rear view and BMW should have had a camera, but when you are in the back watching a movie, it is really a fantastic experience. I first I thought it was a gimmick, but then I actually experienced it, and it an amazing experience.
- BMW has setting where you can set your car so your car door locks will open and close automatically as you leave or walk toward the car.
- You can actually close all your open car doors automatically from you key without touching them.
These are just a few, there may be more.
I agree, the use of the systems and how you access things may be more of a preference, but I feel the BMW is easier, more intuitive, and lightning fast. Also, when you set up a new Mercedes, and then a BMW, both of which I have done in the past two months, MB is way more convoluted and cumbersome, while BMW takes two seconds. BMW offers you tracking of your car being build right in your account, while you have to bug your SA every time you want to know what is up with your new MB being built.
Again, I am not trashing on MB S-class and EQS, they are great cars, I just thing BMW now does a better job with the 7 series in both areas, ICE and EV, and overtime, maybe perceptions will change and the S-class won't be the "King."
I agree with automatic door closing and the lightshow on the moonroof. However, the Mercedes Me app has also remote start, remote pre-heat/cooling and notify you through your app and sends you picture when someone dings your car. It also can park itself in parking garages that has the infrastructure to support it and drives back to you when you return thru the app. The S Class have both augmented reality in the HUD and on the middle screen. The Digital Light works here in Germany, it projects signs and help you keep you in check if you're in a tight lane So, again it's down to preference as each has its strong points. You can also track the progress of your MB built thru the Mercedes Me app here in Germany but unfortunately they stop the program. At the end of the day, if someone likes the design of either car, they will choose one or the other and we are all lucky enough here to own one.




The other point that I noticed is about the price of the EQS and the fit and finish as compared to the S-class. I know originally, the EQS was not being touted as the S-class EV, but it has certainly evolved into that. You don't tend to notice certain things in the EQS because your are constantly in awe of the hyperscreen, but the fit and finish of the S-class is far superior to the EQS in terms of where and how much leather they use vs. MBTex and the elimination of plastics. In the end, the pricing of the EQS turned out to be very similar to the S-class but they never upgraded the fit and finish in terms of use of leather and elimination of plastics in the car. They should fix this.
Is it the same way in Germany?
- the BMW has it's own e-sim so your car has it's own phone.
- the BMW uses the phone as a key so you never have to carry a key and you can send your key to others to use your car for specific periods of time.
Like I said this car has grown on me a lot, but the primary driver is value, its a lot cheaper than the S Class. For what a bottom option AMG package S580 costs you can have an almost fully loaded 760. It was the same way in 2020 when I was comparing them. If I had liked the seats in the G12 better I very well may have that right now. If both the W223 and the 760 were the same price option for option, I would definitely get the W223.
The other big motivator for me is the i7. I am very drawn to moving to EV, and the EQS is not a car I would ever have any interest in, but the i7 looks and feels like a regular car...its a little light on range but all the testing of the iX says that real world range is much better than the estimates, hopefully the same will be true of the i7.
Last edited by SW20S; Jan 24, 2023 at 10:51 AM.
The other point that I noticed is about the price of the EQS and the fit and finish as compared to the S-class. I know originally, the EQS was not being touted as the S-class EV, but it has certainly evolved into that. You don't tend to notice certain things in the EQS because your are constantly in awe of the hyperscreen, but the fit and finish of the S-class is far superior to the EQS in terms of where and how much leather they use vs. MBTex and the elimination of plastics. In the end, the pricing of the EQS turned out to be very similar to the S-class but they never upgraded the fit and finish in terms of use of leather and elimination of plastics in the car. They should fix this.
Is it the same way in Germany?
Maybe BMW will win me back with the next 5-Series. I have a feeling that car will be a winner as the 5er is going to keep a more traditional design, while mix in some elements of the 7er's interior.
Last edited by js_cls; Jan 24, 2023 at 05:44 PM.
The Best of Mercedes & AMG
Yeah no black cars for me, although a dark blue isn't a whole lot better.
Yeah the S Class is just a lot more elegant and timeless IMO...




I did get to sit in a new 760 at the BMW dealership and was very impressed—it just felt plush. Even the base trim is very nice. I don’t think the 7 is attractive unless it’s in the right color and package. I prefer the standard grill over the blackened version. The i7 EV seems to be in short supply.
I haven’t owned an S-class since 2015, but I view it as my favorite vehicle to date. I felt really special driving it. I still see the S-class as the gold standard of luxury automobiles.




I feel this is a significant difference and I feel much less constricted in the 7. It feels much more open and comfortable.
Anybody get that same kind of feeling?
Last edited by LovinMercedes; Jan 24, 2023 at 07:48 PM.
I feel this is a significant difference and I feel much less constricted in the 7. It feels much more open and comfortable.
Anybody get that same kind of feeling?




That is one of the reasons I even started looking at other cars.
Your stable will be unified and fully Bavarian.




We will see what happens in a couple of years.
I am waiting (and hoping for) Alpina Green. I think the lines of the new 7 would look great in Alpina Green.




I am waiting (and hoping for) Alpina Green. I think the lines of the new 7 would look great in Alpina Green.
I feel it as well. My W222’s felt much roomier inside and the interior was much more comfortably functional, at least for me.




Forgetting about fit and finish, because in that regard, the car can't compare to the S-class, but if you think about basic design beauty and what really looks great, I think the EQS is far superior to the S-class. Also, with respect to feeling roomy, I felt this car, even though probably smaller, actually felt roomier, in spite of the fact the screen is much larger than the S-class. I think this is because the hyperscreen seems to be somewhat recessed into the dash, and the S-class has this large screen sticking out in front of the dash. The perspective is significantly different, and your mind and body perceive that.
I really think we made the right decision in getting this car, in spite of the fact that if you take the comparisons, point by point, it isn't as good, but it is certainly is "gorgeous and impressive inside",
Last edited by LovinMercedes; Jan 25, 2023 at 06:48 PM.




During the day, they are not distracting, at night, much more noticeable, but I am sure you can turn down the brightness so it won't be as obvious.
For me, it looks like a spaceship at night, and that's a fun environment. Maybe over time, I will also turn it down.
Last edited by LovinMercedes; Jan 25, 2023 at 07:31 PM.









