zandy63

Strongly considering placing an order for the stunning new SL55 AMG, but it seems like every dealer in Southern California I spoke with is ambiguous on their ADM saying that they will price accordingly to market once a custom order car arrives. In a market where dealers are asking wild ADMs on anything with a V8, has anyone gotten an order locked-in at MSRP?

If so, I was wondering if someone is willing to share a dealer that is willing to allocate an SL55 at MSRP, even if it requires waiting a little longer? I don't mind going out of state to purchase and ship the car.

Thanks!

mkraft3003

They have not released the pricing yet, So no one knows at this time. My dealer allowed 3 people at MSRP (who are long time customers) and everyone after that is being charged an ADM. I’m customer #3 and I locked in my spec a few weeks ago. Its suppose to be July delivery. they have about 50 people on the list with deposits. Unfortunately in this market where brand new cars are being resold for over MSRP I think it is very doubtful you will find one at MSRP. Best bet is wait a couple of years when the bubble Burst and you should be able to get it at msrp.

pbx4sale

I’m in the DC/Northern VA area. Called my local dealer a couple of weeks, and was told that the MSRP for the SL55 was approximately $135K, and that they were adding another $50K in “market adjustments”. The good news was they preordered 2 that were due to be delivered in March, and were taking deposits. Otherwise, they are estimating Aug/Sept delivery for spec orders. I passed.

Panama

Hard to believe that a company like MB would have a car out for this long....and under design/build for this long...
......and not know what the #$&%$ price is on it...

I have bought and traded a lot of cars and never bought one that I did not know what it cost...

And evidently MB does not know what it cost... hard to believe.

Uga Uga

I think they are trying to take advantage of the current situation to probably inflate the price.

It’s very unusual.

EZ2020

The info on ordering is all over the place also; i placed an order back in early December and was supposedly number two in line for a 63 and yet the SA says the order has yet to be picked up and only a couple of 55's were. Others are saying their orders have already been placed and have been given delivery estimates. Mt dealer is pretty big so who knows whats really going on? How many have official allocations/orders in the system??

Panama

It is just stupid of them to have a car out that has been in the works so long and them not know the price.

It's not like they wouldn't have thought.... well, I wonder if customers want to know the price???

And it's not like they just started working on it last week... they have had PLENTY of time to price it out...and they are not newbies at this.

Wolfman

Another thread where people get excited over nothing… I assume neither one has purchased newly introduced Mercedes models in the past?

The price is known when the car is officially available for sale which the new SL is not. It can be ordered in Netstar but that’s it. Until that date the price is listed with TBD or $0 or some $999999.
Happened with our cars in the past and the same with the current models, like the new S-Class.

Alan Smithee

It is ridiculous. The all new Range Rover was revealed the same week as the SL. That same day it was configurable on their website, with pricing, and dealers were able to take orders. A few weeks later it was at the LA Auto Show for all to see, touch and feel.

No doubt same customer demographic, price, and both are flagships of their respective premium brands. JLR is rolling it out properly…MB is not.

EZ2020

This did happen when I ordered an R8 and they didnt have pricing; waited a year for that car. Maybe they are waiting to see what the demand is then adjust accordingly..

places

Mercedes recent releases have been bumpy at best. Sign of times or just unorganized? Who knows.

Personally I expect the 55's to base around 130K and msrp in the 150 range. Before ADM of course.

Panama

Nobody is getting "excited" about their release problems..... it just seems they can't do things right anymore.....no excitement about that at all.

This is as mismanaged a release and sale of a car as any I have ever seen. Any MAJOR manufacturer would do better. To not know the price of something you are selling to the public is not good business.

We shopped Tesla even BEFORE the release and we knew what we would pay...and that was on a very unique groundbreaking design. The four seater ragtop SL is neither and should be easy for them to price.

Wolfman

Sorry to say but this only confirms that you are unaware of how Mercedes handles or has handled new model pricing. You don't have to like it or agree with how they are doing it. Not that I disagree; I would want to know the same thing and the Range Rover launch stated seemed to be a good example of having it done better.
But apart from the botched introduction at Pebble Beach, this isn't worse or different than prior launches.

As for Tesla, that example is completely irrelevant as they use a consumer-direct retail model. If you like it then you enjoy being jerked around with random price changes that you lock yourself into at the time of order and enjoy paying list price with minimum service.

Panama

Some people here are Mercedes fan boys no matter what they do. The fan boy club always thinks they make no mistakes and defend them at every turn. It is what it is... they are marketing and taking orders on cars without a price sheet... LOL.

I am more analytical and critical when I see something amiss. The fan boys will.never see it because it has MB attached. I have never been a blind eye type person so I call it like it really is and don't make excuses for them.

Wolfman

Stating reality has nothing to do with fanboyism. I don't see much analytical info in your posts other than your usual R232 SL bashing. Understand that you don't like this car and are not a potential customer yet you feel the need to complain about the process. Nobody so far has purchased the new SL without knowing the price.
Ordering an unreleased car is not the same as a purchase...

mkraft3003

this is more common than you think and not a big deal at all. If you’ve ever ordered a Ferrari or something similar you don’t know your price until the car arrives. I’ve bought many cars where this has occurred. If you’ve ever put a deposit down and ordered a car before it has been released you won’t know the pricing. I’m not talking about a new model year but a completely new model. Happens with bmw, Audi, Porsche, etc.

mkraft3003

so don’t buy the car. I will guarantee that Mercedes won’t miss your business. Have you possibly considered that parts and pricing, in this environment we are in, are very fluid. The pricing today may not be the same as the 3 months. If they had released pricing and changed it in 3 months I bet you would be in here complaining about that!

WDonnelly

I'm interested in an SL55. I talked to my dealer and my sales guy said $35k ADM. I've purchased 5 cars there. For people who ordered the G63 a year ago, there is $100k ADM for the ones arriving right now.

places

That's crazy but that's also the market now. I won't pay a dime over for any car. I'll wait this out as a year one model is not appealing to me anyway. Looking forward to hearing owners first hand real world reviews, much better than the test drives.

HAWKiS63

Uhm.....maybe that is typical in some countries/regions?

Never did make any down payment, not on my current cars, but alsno not on previous cars, that were in the same price range or even higher. And even with new released cars, you could get a (little) discount on MSRP (of course not as much as on older cars or cars in stock).

CincyMBGuy

We received allocations for 3 SL63s, no 55s as of yet.