The Story behind the AMG Badge
10-18-2018 | 07:59 AM
#1
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07 E63 AMG, 10 C63 AMG, 07 E63 Designo, 07 E350, 09 C300, 07 C230
The Story behind the AMG Badge
The story behind the AMG badge
This information was gathered from the AMG Private Lounge,
As many of you know, the AMG badge underwent a few changes in the past 50 years. But do you also know the story behind it?
In the early years, the badge only consisted of the three letters A M G:
A for Aufrecht, Hans-Werner (Founder)
M for Melcher, Erhard (Founder)
G for Großaspach (Birthplace of Aufrecht)
By 1990, the the stripes were added to the badge.
The new AMG badge with the stripes is made up of the initial AMG letters and the stripes of the former Mercedes "Sportline” emblem. Sportline was the “Sportprogram“ for Mercedes-Benz vehicles prior to 1990 when the cooperation with AMG started.
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10-20-2018 | 02:03 PM
#2
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Joined: Apr 2010
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Likes: 42
From: PDX
1999 C43, 2008 P30 E63, 2014 SQ5, 2024 Model Y Performance
The story behind the AMG badge
This information was gathered from the AMG Private Lounge,
As many of you know, the AMG badge underwent a few changes in the past 50 years. But do you also know the story behind it?
In the early years, the badge only consisted of the three letters A M G:
A for Aufrecht, Hans-Werner (Founder)
M for Melcher, Erhard (Founder)
G for Großaspach (Birthplace of Aufrecht)
By 1990, the the stripes were added to the badge.
The new AMG badge with the stripes is made up of the initial AMG letters and the stripes of the former Mercedes "Sportline” emblem. Sportline was the “Sportprogram“ for Mercedes-Benz vehicles prior to 1990 when the cooperation with AMG started.
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10-22-2018 | 08:36 AM
#5
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Joined: Apr 2009
Posts: 5,995
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From: Alexandria, VA
07 E63 AMG, 10 C63 AMG, 07 E63 Designo, 07 E350, 09 C300, 07 C230
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10-24-2018 | 04:52 PM
#12
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Joined: Dec 2007
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From: ATL
2017 GLS 550
