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After finishing my second run down the quarter-mile drag strip at Great Lakes Dragway in Union Grove, Wisconsin, I stroll onto the VHT-covered blacktop and stand by the Christmas tree of starting lights just before a trick Plymouth stages.
When the lights drop and the musclecar takes off, its slicks wrinkling under the torque twisting the rubber, this thought pops into my head: “Crap, I forgot to turn on the massaging seats before my run.”
The Mercedes-Benz of bracket racing
There are plenty of big-block drag cars here, but none of them can touch me in AMS Performance’s 2014 Mercedes-Benz E63 AMG 4Matic outfitted with the tuner’s Alpha 7 power-adding package. The Alpha 7 package, which includes exhaust down pipes, a cat-back exhaust, and 20-inch Vorsteiner aluminum wheels wrapped in Michelin Pilot Super Sport tires, costs about ten grand before labor.
Seems like a lot for a pretty simple package, no? No, because the Alpha 7 boosts the 2014 Mercedes-Benz E63 AMG’s power output from 550 hp and 531 lb-ft of torque to 730 hp and 830 lb-ft.
Let’s put some racing numbers on the windows with white shoe polish
AMS says its 2014 Mercedes-Benz E63 AMG 4Matic Alpha 7 will go from zero to 60 mph in 2.9 seconds, and reach 100 mph from a standstill in 6.7 seconds. The drag cars parked next to the AMS-modified Benz in the pits are turning quarter-mile times between 12 and 13 seconds; I’m doing passes in 10.9 seconds, and doing them run after run after run. “This thing would be perfect for bracket racing,” I say to myself as I watch a few more cars make passes.
I head back to the pits from the starting line. The Alpha 7’s hood is open, and a big blue fan is sitting on top of the engine’s air intakes, forcing cool air into the engine bay. People are standing around the 2014 Mercedes-Benz E63 AMG, taking pictures with their phones.
“AMS lowered it a bit to make it stand out, sure,” I think to myself, “but it doesn’t really look that special.” Then I remember the 10.9-second time slip in my pocket, and that everyone had seen a big, four-door sedan do what stripped-out drag cars on slicks couldn’t. Guess I should go and tell them that it has massaging seats, too.
I couldn't find the Alpha 7 package on your website.
We haven't released the package just yet but we do have a tune already available. The goal is to have it launched before winter. We are still waiting on a few things and want to make sure we have parts on the shelf.
-Dan
Last edited by AMS_Performance; 08-29-2014 at 10:11 AM.
We haven't released the package just yet but we do have a tune already available. The goal is to have it launched before winter. We are still waiting on a few things and want to make sure we have parts on the shelf.
-Dan
Sweet... nice work. I'm excited to see what you deliver.
Looks awesome. Agree, hopefully the package is offered without the wheels. I saw the 10k mention and was shocked, with wheels I see why. Pkg without wheels at a reasonable hit is a no brainer.
You should make it with and without the wheels. That just seems like a strange combination especially if you already have wheels you like.
Yes, wheels and suspension lowering mods should not be part of an engine perf pack. You should make 2 separate packages, just like you will with the cooling pack.
Am I missing something ? Dont get me wrong, I like what you guys have done but 10,000 for what ? you can get a renntech tune for 3000 and run 10s... downpipes can be had for 1500 ? so why all the extra money ?
'14 E63S, '13 G550, '06 E320 cdi, and a bunch of other stuff.
Originally Posted by AMG E Power
Am I missing something ? Dont get me wrong, I like what you guys have done but 10,000 for what ? you can get a renntech tune for 3000 and run 10s... downpipes can be had for 1500 ? so why all the extra money ?
...
Originally Posted by AMS_Performance
...The Alpha 7 package, which includes exhaust down pipes, a cat-back exhaust, and 20-inch Vorsteiner aluminum wheels wrapped in Michelin Pilot Super Sport tires, costs about ten grand before labor...
Very cool. Two questions: does it void warranty and assuming I don't mind putting the money into a leased car, will Mercedes take back a car with work like this done to it?
Lol we have a clown. U even own an AMG ? I love AMS. Just didn't realize they were selling wheels and cat back with package. Now I understand, wheels are expensive.
We would never ask you to They are just there as optional extras
Good for you guys.
From a vendors perspective though, AMS is trying to build a brand. Like a Brabus car is a B63 not a C63 w Brabus parts. If folks will pay for a "package" that will alter the appearance of their car in addition to the performance, therefore making it an "Alpha7 E63" instead of just an E63 with AMS parts, well that's even better. Not debating, just see why it makes great sense for them to offer a package with more. Heck, surprised it doesn't include some unique exterior CF bits or something for even more distinction and more $.
Having said that, glad the pkg will be offered a la carte/just the performance pieces. Good for them to give customers options.
^^^^Yes^^^^
The more parts being developped for the E amg the better, and AMS looks eager to be 'part' of it ! That can only be good, as long as we can choose from the menu 'a la carte' !
08-28-2014, 09:24 AM
They are just there as optional extras
