Why does Tirerack not carry Toyo, Falken or Hankook tires?
I do not see why Tirerack carries Sumitomo and Kumho, but not Toyo, Falken or Hankook tires (its main competitor, Discount Direct Tire, carries both Falken and Hankook tires).
Nitto Tire is subsidiary of the Toyo Tire & Rubber Company, and Falken Tire Corporation is a subsidiary of The Sumitomo Rubber Industries Group.
Since these tire brands have limited awareness in the United States (with the exception of performance tires), they rely heavily on their independent dealers for sales.
Some of the larger regional tire dealers who sell the off-the-road tires used for logging and mining, H.D. truck tires used for tractor trailers and busses, as well as light light truck and passenger car tires have been given "exclusive geographic distribution privileges" to minimize competition.
This results in a conflict because The Tire Rack offers its selection of products nationwide, and is not able or willing to restrict delivery to specific regions. The regional dealers have threatened to stop selling the tire manufacturer's "full" line if The Tire Rack delivers into their "area".
Nitto Tire is subsidiary of the Toyo Tire & Rubber Company, and Falken Tire Corporation is a subsidiary of The Sumitomo Rubber Industries Group.
Since these tire brands have limited awareness in the United States (with the exception of performance tires), they rely heavily on their independent dealers for sales.
Some of the larger regional tire dealers who sell the off-the-road tires used for logging and mining, H.D. truck tires used for tractor trailers and busses, as well as light light truck and passenger car tires have been given "exclusive geographic distribution privileges" to minimize competition.
This results in a conflict because The Tire Rack offers its selection of products nationwide, and is not able or willing to restrict delivery to specific regions. The regional dealers have threatened to stop selling the tire manufacturer's "full" line if The Tire Rack delivers into their "area".
Also, some Hyundai/Kia cars are equipped with Hankook tires as their O.E. tires out of their factories. I am just curious whether Tirerack has any plan of carrying them in the future?
Thanks for your help.




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