Mercedes Benz Boasts Best November Ever
Apparently nobody told Mercedes-Benz there was a downturn in the economy. Or at least no one told their customers. Against the backdrop of grim global economic prospects, MB managed to have its best November ever, with sales up 55.2% for the month and 20.4% for the year.
Mercedes-Benz USA (MBUSA) reported November sales of 28,255 vehicles, a
55.2% improvement over November 2010 (18,208) and the company’s highest
November volume on record. On a year-to-date basis, the 236,415 vehicles
sold represent a 20.4% increase over the 196,288 vehicles sold during
the same period last year.
The highest volume performers for the month were the C-Class and
E-Class model lines. The all-new 2012 sporty C-Class – the gateway to
the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers –
led the pack with sales of 8,358, up 112.7% from November 2010. The 9th
generation E-Class followed with sales of 5,095 and the all-new
versatile M-Class finished third in volume with monthly sales of 4,796.
Additionally, sales of the 2012 CLS-Class posted a 215.8% increase for
the month and sales of the new SLK roadster were up 87.3% over November
Total diesel units sold for November were up 136.1 % with sales of 2,097 (vs. 888 units sold in Nov. 2010).
At the high end, the company sold 169 of its supercar — the SLS AMG, up
369.4% from November 2010 — bringing its year-to-date sales to 636.
Sales of Sprinter Vans also increased by 26.1% for November with sales
of 1,045 – bringing a year-to-date total of 14,982 (up 108.7 %).
Sales of the smart fortwo totaled 414 vehicles, up 96% for the month (compared to the 211 vehicles sold in November 2010).
Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO)
program, MBUSA sold 5,530 vehicles in November 2011, a decrease of 12%.
On a year-to-date basis, MBCPO sold 68,459 vehicles, a decrease of 8%
over the comparable period last year.
Content courtesy of MBUSA