Sportstick

Check this out:

http://www.truecar.com/Mercedes-Benz...&zipcode=10005


This site operates in conjunction with Motor Trend magazine. I tried a model similar to mine and a random NY zip code. You can start on this page and modify model, content, and location.

louiet3

Great site! I used their info to negotiate a good deal Feb 2009.

Robbio204

good find

duck718nyc

+1

eaadams

Is it correct though? I have a hard time believing that a dealer operates at these margins.

C300Sport

Great site. Thanks for sharing!

Sportstick

Make sure you are allowing for holdback, and this doesn't report any dealer cash incentives directly from MBUSA. They don't like to do consumer cash due to deteriorating the brand image and resale, but dealer cash can help get to these bottom line prices.

eaadams

@Sportstick What is holdback, dealer cash and consumer cash?

Sportstick

Here's a more thorough definition of holdback than I could write:

http://www.safecarguide.com/gui/neg/holdback.htm

Dealer cash is the amount of money a manufacturer gives a dealer from the incentive budget to help discount vehicles and close sales. The dealer has discretion whether to use it for reducing vehicle prices, advertising, or any other purpose, such as keep it as profit if he's in a market where discounts are not required. The advantage of dealer cash is that it is not publicized, so it does not tarnish the brand and suggest distress merchandise, which helps maintain used car values, residuals, and therefore, new car lease pricing.

Consumer cash is the industry term for using the incentive budget for plain old "cashback" rebates. It has the advantage of being advertiseable and clearly lowering the purchase price, but, for a manufacturer, has the drawbacks of lowering the selling prices across the board, therefore used car residual values, increasing lease pricing, but also diminishing the value perception.

mr inkredibul

The only thing I noticed is that it doesn't have the lighted door sills option up there.