No free maintenance for MB?
Here's a coupon for service B. http://www.sbmercedes.com/index.cfm?...pecial=service Even though it's in California, you could ask them to price match.
The other alternative is that the vehicle line programs at BMW are meeting their targets without being tasked to include pricing for the maintenance. BMW would have created a budget for the Marketing Department for advertising, merchandising, auto shows, etc. The Marketing Department may have identified that they are more likely to reach their volume and share objectives by spending their budget on supporting the so-called "free maintenance", than investing in other marketing activities. If this was the case, a comparably-equipped analysis of an MB vs. a BMW would not show unexplained pricing on the Bimmer, leaving many to scratch their heads and conclude the maintenance is free.
However, if BMW was able to reach their objectives without having to include maintenance, their overall corporate costs would be lower, resulting in either a chance for more competitive (lower) pricing, or increased profitability if they maintained price parity with their primary competitors....you can guess at which would be more likely!!!
So, it's either possible that BMW buyers are really paying for this, or they are benefiting from BMW having to work harder to meet their sales goals.
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around 220 for service B. Things like cabin filter and air filter can be easily changed by owner. Paying dealer $400-450 does not make sense and there is no guarantee that they will put your favorite oil.
BMW maintenance is costs more. For second maintenance they charge around 1200 if warranty is gone, but they change all fluids and adjust valves in M3 if needed.
Mercedes-Benz used to include scheduled maintenance during the warranty period but stopped including it several years ago as a way to cut costs.
Yeah...really.
Why would anyone think its free when they pay a premium for the car? Bet the salesmen are breaking a stitch laughing over that one.
Mercedes-Benz used to include scheduled maintenance during the warranty period but stopped including it several years ago as a way to cut costs.
It's not that simple. The two companies produce different cars with different materials costs, manufacturing costs, labor costs, R&D costs, expected warranty costs, and accounting costs among others. You can't simply look at a BMW that costs $x more and say that's what BMW is charging for the "free" maintenance or see that they're priced the same and say that BMW is writing it off as a marketing expense.
For example, remote keyless entry prices are essentially common across the industry, except when additional features are added to the key fob, and a feature value is created for each one. So, to the degree that the rest of an MB vs BMW has variations which make a true comparable "we have/they have" analysis imprecise, every single dollar of difference may not be explained by the maintenance program. However, if the vehicle comparisons are relatively precise and any differences are accounted for, the maintenance program would be the best explanation of a significant out-lier of unexplained price. Differences would be based on each manufacturer's assessment of their own feature content vs. competition, not cost.
If you think about it, at the time a feature or program is approved, about 3 years ahead of launch, only approximate prices are known as costs develop. Each program and feature has a business case which indicates if it represents the best use of investment funds for the most positive Net Present Value. It lives or dies on that analysis...cost cannot simply drive a higher price without losing product volume. Then, by the time the vehicle launches, the pricing reflects the current market conditions, whether the costs have increased or decreased (which also does not result in a price drop, just improved margins!). There are enough functional "chimneys" inside car companies, based on reponsibilities,, that these programs can result in very contentious discussions when programs don't actually launch with great profitability...("Reduce your costs!! Raise your prices!!).
This may not make sense to you, but this is how the auto industry operates as I learned in a lifetime career experience.
Mercedes-Benz used to include scheduled maintenance during the warranty period but stopped including it several years ago as a way to cut costs.
http://www.mbusa.com/vcm/MB/DigitalA...e_brochure.pdf




