Too good to be true?
Thread Starter
Junior Member
Joined: Dec 2020
Posts: 41
Likes: 21
From: Phoenix, Arizona
E450 Coupe
Too good to be true?
Just ordered a 2021 E 450 Coupe. Car will be built to my specs and delivered in 2-3 months. I shopped around at three different dealers and one of them agreed to sell me the car at $8,000 off MSRP (about $73K). From what I've read, the dealer margin on these cars is only about 5-6%. I'm trying to figure out how the dealer is going to make any money off me (no trade-in, not a lease, and a cash purchase). Yes, I know there are dealer holdbacks, and a $500 "doc fee." But that still doesn't add up to an $8K discount. I went to another dealer and asked them if they could beat the 8K discount. The salesman said not a chance, adding that the other dealership was basically "paying me to buy the car." What am I missing?
Junior Member
Joined: Jul 2020
Posts: 37
Likes: 8
BMW X5
Just ordered a 2021 E 450 Coupe. Car will be built to my specs and delivered in 2-3 months. I shopped around at three different dealers and one of them agreed to sell me the car at $8,000 off MSRP (about $73K). From what I've read, the dealer margin on these cars is only about 5-6%. I'm trying to figure out how the dealer is going to make any money off me (no trade-in, not a lease, and a cash purchase). Yes, I know there are dealer holdbacks, and a $500 "doc fee." But that still doesn't add up to an $8K discount. I went to another dealer and asked them if they could beat the 8K discount. The salesman said not a chance, adding that the other dealership was basically "paying me to buy the car." What am I missing?
As just a single recent data point, I just got 7% off a new order 2021 E450 Cabriolet - without really negotiating much. I was happy with that deal, though I realized at the time I probably could have gotten a few percentage points if I had the patience to play off local dealers against each other and wait. Instead, I took the first offer that was at or below my target price and moved on happily with the order.
MBWorld Fanatic!
Joined: Nov 2015
Posts: 1,193
Likes: 302
From: Oklahoma
2016 C300 4Matic traded in for a 2022 E450 Coupe
Just ordered a 2021 E 450 Coupe. Car will be built to my specs and delivered in 2-3 months. I shopped around at three different dealers and one of them agreed to sell me the car at $8,000 off MSRP (about $73K). From what I've read, the dealer margin on these cars is only about 5-6%. I'm trying to figure out how the dealer is going to make any money off me (no trade-in, not a lease, and a cash purchase). Yes, I know there are dealer holdbacks, and a $500 "doc fee." But that still doesn't add up to an $8K discount. I went to another dealer and asked them if they could beat the 8K discount. The salesman said not a chance, adding that the other dealership was basically "paying me to buy the car." What am I missing?
Super Member
Joined: Sep 2020
Posts: 667
Likes: 255
From: Los Angeles
Panamera, '63 Impala
Just ordered a 2021 E 450 Coupe. Car will be built to my specs and delivered in 2-3 months. I shopped around at three different dealers and one of them agreed to sell me the car at $8,000 off MSRP (about $73K). From what I've read, the dealer margin on these cars is only about 5-6%. I'm trying to figure out how the dealer is going to make any money off me (no trade-in, not a lease, and a cash purchase). Yes, I know there are dealer holdbacks, and a $500 "doc fee." But that still doesn't add up to an $8K discount. I went to another dealer and asked them if they could beat the 8K discount. The salesman said not a chance, adding that the other dealership was basically "paying me to buy the car." What am I missing?
Trending Topics
Newbie
Joined: Jan 2021
Posts: 2
Likes: 0
E450
Dealer that I visited said that they don't have an allocation to build a cabriolet so I have to wait. It is interesting to know which dealer has allocation and willing to make concessions.
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MBWorld Fanatic!
Joined: Nov 2015
Posts: 1,193
Likes: 302
From: Oklahoma
2016 C300 4Matic traded in for a 2022 E450 Coupe
What kind of deals are other folks getting on a 21 E450 Coupe? Local dealer doesn’t even plan on getting one and doesn’t appear much interested in dealing significantly on price if I order one.
Thanks in advance!
Thanks in advance!
MBWorld Fanatic!
Joined: Mar 2017
Posts: 1,350
Likes: 493
From: Birmingham, AL
2019 S560, 2022 Audi S8
Just ordered a 2021 E 450 Coupe. Car will be built to my specs and delivered in 2-3 months. I shopped around at three different dealers and one of them agreed to sell me the car at $8,000 off MSRP (about $73K). From what I've read, the dealer margin on these cars is only about 5-6%. I'm trying to figure out how the dealer is going to make any money off me (no trade-in, not a lease, and a cash purchase). Yes, I know there are dealer holdbacks, and a $500 "doc fee." But that still doesn't add up to an $8K discount. I went to another dealer and asked them if they could beat the 8K discount. The salesman said not a chance, adding that the other dealership was basically "paying me to buy the car." What am I missing?
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