Chrysler 300C with 10K mark-up ??
I stopped by a Chrysler near my house to check out the new 300 with Hemi, and was shocked to see a 10K mark up price.
While Mercedes and BMW now sell for substantially bellow MSRP (at least with the W211 and E60), Inifnity and Lexus going for MSRP (M35/45 and new GS line), while the once dog now going for 5-10K above MSRP.
Btw, I'm told to expect 20-25K mark-up for the SRT8, that'll put it only 15K less than the E55, not much for a value there.
I don't know what's the hype from the media about in regard to the improvement of the interior (quality/look) of the 300. It looks typically cheap and ugly that usually seen in rental cars.
The outside look is strong though, especially wit hthe mesh grill & 19" wheels.
The car is nothing special, just a big V8 stuffed into the nose of a standard production car.
Plus, there are substitute goods available, like the Caddilac CTS-V and upcoming STS will be getting 440 HP Northstar. Not to mention, if they actually can get 10K-25K over MSRP, that is in a whole new category, like ZO6 territory in term of price.
Only fools, and extremely wealthy fools, would spend that on a Mopar and not feel any regret down the road.
KB
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When i bought my E320 six months ago, the dealer was down to three (I bought a demo below invoice/holdback/etc), but they still had some E500s sitting around. The non-demo cars were fetching invoice no problem....demand is still high.
Jack
There are so many here it is weird. I really like how they look although I think they will go the way of the PT Cruiser. I don't think they could give one of those away right now..




