Are MB Dealers offering a discount off MSRP for the new E-Class Sedan?


The current mark up stands at 7.45%. However, the dealer has to pay $600 for advertising on any car sold + freight $875.
Example:E 550
Invoice = 52,395 (with no options)
Advertising surcharge $600
Freight = $875
True Invoice = $53,870
MSRP = $56,300
Thus, the true mark up is (56300-53870)/53870= 4.51% or $2430
The mark up on options is constant and is 7.45%. It is generally a lot harder to persuade the dealer to discount options or packages.
Overall, I do not think that E 2010 MSRP or options will be discounted in corporate any time soon.
Here is the reason why:
The car is made in Germany. E550 with Sport and equivalent of P1 package prices out at about 78,000 Euros on www.mercedes-benz.de
USD stands at 1.40775 per Euro as of this morning. This exchange rate makes E 550 with SP + P1 package sell for $110,000 in Europe.


Could you tell us who is your dealer? The reason I ask is that I placed my order for E 550 just the other day, but my deposit is refundable. If I could get the discount that you are talking about I will go with your dealer.
I am focusing on 2 things: what free accessories can I wrangle and how amyn services can I get for free.
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I am focusing on 2 things: what free accessories can I wrangle and how amyn services can I get for free.
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Could you tell us who is your dealer? The reason I ask is that I placed my order for E 550 just the other day, but my deposit is refundable. If I could get the discount that you are talking about I will go with your dealer.


Could you tell us who is your dealer? The reason I ask is that I placed my order for E 550 just the other day, but my deposit is refundable. If I could get the discount that you are talking about I will go with your dealer.
The current mark up stands at 7.45%. However, the dealer has to pay $600 for advertising on any car sold + freight $875.
Example:E 550
Invoice = 52,395 (with no options)
Advertising surcharge $600
Freight = $875
True Invoice = $53,870
MSRP = $56,300
Thus, the true mark up is (56300-53870)/53870= 4.51% or $2430
The mark up on options is constant and is 7.45%. It is generally a lot harder to persuade the dealer to discount options or packages.
Overall, I do not think that E 2010 MSRP or options will be discounted in corporate any time soon.
Here is the reason why:
The car is made in Germany. E550 with Sport and equivalent of P1 package prices out at about 78,000 Euros on www.mercedes-benz.de
USD stands at 1.40775 per Euro as of this morning. This exchange rate makes E 550 with SP + P1 package sell for $110,000 in Europe.
1) The MSRP you list does not include the freight (see MBUSA). Therefore you adding it back in is doubling up in a way and your true market figure is incorrect.
2) Advertising fee is a voluntary program that dealers can sign up to but don't have to.
3) Pricing in Eurpoe has nothing to do with pricing in the US; neither does the exchange rate at the moment.
Last edited by MBNUT1; Jul 3, 2009 at 10:06 AM.
http://www.edmunds.com/incentives/Re...centives.1.1.*
Last edited by konigstiger; Jul 3, 2009 at 06:38 PM.
http://www.edmunds.com/incentives/Re...centives.1.1.*


I work for one of those companies.
I work for one of those companies.
I'd give it a few short months: I just negotiated an '09 750Li for my folks and came out $1,800 over invoice and they are paying the final lease payment of $1,097 for the month of August. I do realize that '10 F01/02 7-series are just around the corner and will be here by September or so, but I think this was a decent deal for a very new product.
As people have been saying these last 24 months: it's the economy stupid, and I'm sure MB USA will be providing marketing support for the W212 E-class in due time.









