Mercedes Passes Lexus in U.S. Luxury Sales
The gist is that Lexus suffered greatly from the "Toyota issue" and the latest GS 450 engine issues. Time will tell whether or not Mercedes and BMW can keep it up, but if reliability is up there for real in both the German marques, then it's very possible. Toyota's reliability reputation definitely got badly tarnished just like Mercedes reputation got hammered a decade ago.
This is a big get for M-B though, as Lexus has held that crown for some time now it seems. With the 212 being a hit in its first year, and a slew of new models coming up (and a facelifted C-Class next year), they could very well hold it.
Reliability wise, they'll never be perfect (can't expect that from a Luxury manufacturer these days, with all the forward thinking Tech, etc.), but I have confidence that that all in all, there won't be any major issues or horror stories coming from their cars for quite a while.
Last edited by K-A; Oct 5, 2010 at 03:12 PM.
my car is built and will be here on schedule.........
I'm so hard up I'd fly that thing over......but that money would be better
spent on mods, LOL......
in regards to the article: MB just has it like that now I guess......and once people
start seeing them out there more, it will just snowball.......
I have always admired the lexus line, just never wanted one, when they were brand new (back while I was in high school) they did look very slick, but I suppose each car will always have it's market.......
Either way, I personally can't stand Lexus. Completely irrelevant car to me.
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On other hand,the MB guys were real interested and worked hard to get me a good price. Also liked the E's exterior and interior designs way more and it seemed to be just as well equipped for my needs.
E350 and LS are not in same class, but close enough for me. Was not interested in GS due to ride, reliability issues, etc. As for ES, it's a Camry.
Lexus has a far superior "ride" if that is what you are looking for. MB blends in a good ride with a little more road feel and feeling of performance in the E350.
For MB to hold onto lead, it will need to outsell the new BMW 5 series, while not losing sales to Infiniti M37 (Consumer Reports favorite car in the whole wide world).
IMO, reliability over a six year period and cost of maintenance will factor into this. Far as I can tell, maintenance costs for Lexus, MB and BMW are on a par. BMW is no cost for four years, but you actually just pay for it in the original purchase price. Nothing in life is free.
MB has taken some hard hits on reliability in past and that is what kept me away for long time.
As someone said earlier, the Toyota recall issues hit Lexus hard, but it has a great reputation that may help it recover. Also a lot of people in this class want that soft ride and the Lexus badge impresses a lot of people.
Personally I think one of MB's problems is that it offers too many different kinds of vehicles. This leads to higher development and manufacturing costs. Also probably factors into lowering reliability due to all the different components and less research and testing for them. Also makes it harder for dealerships to solve problems.
Last edited by El Cid; Oct 6, 2010 at 01:40 PM. Reason: addition
A decade is not a fluke and Lexus should be proud of outselling MB and BMW for an entire decade. Don't be surprised if they start outselling the competition starting next year for another decade.
Having said that - I love my E500 V8
A decade is not a fluke and Lexus should be proud of outselling MB and BMW for an entire decade. Don't be surprised if they start outselling the competition starting next year for another decade.
Having said that - I love my E500 V8

well put!
The title of the original article certainly did grab me, but looking at the numbers, year to date the difference is only a couple of thousand cars, which is a less than 2% difference... not like we are blowing them out of the water...
http://www.business-standard.com/ind...arrows/409993/
Toyota, working to recover from record recalls, has sold 162,438 luxury cars and SUVs in the first nine months of this year, a 9.2 increase over last year, the Toyota City, Japan-based company said in a statement. The result maintained a narrowing lead for the brand that has led the segment since 2000.
Mercedes sales rose 18 per cent to 159,729 so far this year, while BMW deliveries are up 9.2 per cent to 157,464. These results don’t include sales of Mercedes’ Sprinter vans and Smart cars or BMW’s Mini brand.
Last edited by ZedStyle; Oct 12, 2010 at 03:14 PM.
I know Lexus owners who are afraid to get into a Benz, due to some of what they perceive is its "exotic engineering", which cost an arm and a leg to fix (hence why they went to Lexus).
I for one think that Lexus is the right brand to see on the road so much, it gets utterly tiring. Not to say that Benzes aren't everywhere, but MORE than Lexus'? That wouldn't be so fun.
The so-called 'back to being built well' campaign by MB is still much too young to assess. We'll have to see how things develop by 2019 or so. I'm not holding my breath only because the nature of the automotive industry has changed dramatically especially with this new world economy. Cost savings, blending brands (ie, cross pollination with other companies), short term profits, and satisfying Wall Street and shareholders may make any sort of 'good old days' impossible. And I'm not saying this about MB only, but every auto manufacturer.
The so-called 'back to being built well' campaign by MB is still much too young to assess. We'll have to see how things develop by 2019 or so. I'm not holding my breath only because the nature of the automotive industry has changed dramatically especially with this new world economy. Cost savings, blending brands (ie, cross pollination with other companies), short term profits, and satisfying Wall Street and shareholders may make any sort of 'good old days' impossible. And I'm not saying this about MB only, but every auto manufacturer.
My Mom is a perfect example: She owned a W211 when they first came out, she didn't buy it out or Lease another one due ONLY to the fact that BMW kept its free-maintenance going, and M-B dropped it. Not only that, but lots of her friends made the same move (M-B's reliability at the time had to do with this too). After her next car, a 5-Series' Lease was up, she didn't buy it because the residual was a rip-off, and she got a Lexus ES300, when I told her I could get her an equal year E350 ('07-ish) for the same price or even cheaper. She was too afraid to deal with M-B's costs to operate, and felt that she needed to stay more "conservative" (i.e, she saw the Benz in the same way I see a true exotic.... I want it, but I'm not ready to deal with it). Now she HATES her Lexus, and it depresses her, and she wishes she just went with the E.
I do feel confident in M-B's "new" reliability. It might not showstoppingly good, but considering what they've released after 2006, I think it's as good as a modern Luxo brand will get, with all the tech, and "new new new" stuff they keep putting on to lure in customers. Now, how these cars will fair in 10-15+ years is another story.... Cars aren't built to last anymore, due to the fact that they have SO much tech, I just don't see how anyone in their right mind will want to own an old one, and pay for the upkeep. Those who do, will probably have such horridly maintained examples, due to wanting to drive a decade+ old Luxury car, yet not having the money to properly do so. Tech eventually will fail or hiccup, and I wonder how all these "drivers assist" programs will last, and how safe they will be on the roads in old cars that aren't maintained properly.... And if they do fail, and the repercussions are dangerous, it could be a big lawsuit craze going on.
And like you said, I think the days of exclusive perfection are over, unless you go REALLY high up, and even then, you're not getting such exclusivity (RR Ghost has lots of 7-Series remnants, not to mention, is riding on top of one, for a healthy $300+K or whatever it costs). With all the parts sharing, etc. brands are all getting closer and closer to each other it seems.
Anyway, I still hope that Lexus remains the top auto seller in the Luxo division. But then again, I wish M-B went back to the 80's-90's when they only had bread & butter models, and weren't trying to be such a mass brand, so my visions might be a bit skewed here.
Last edited by K-A; Oct 13, 2010 at 12:00 AM.

I feel so bad for her. She says she hates it so much, and it makes her feel "old" and it has no style, only "old people" drive it, etc. etc. She said the BMW was a much sexier car, and the Lexus lacks that allure.
Things I knew all along, but now I have to be the one to convince her that the Lexus is a nice car, and better for her than the German options, so she doesn't feel so bad.
We'll have to see if it's all for real or simply getting people to think it's real. And only time will tell. Yes, I realize that the JD Powers surveys, etc., have improved but we still have to wait and see what really transpires.
My SA (who is somewhat of a cynic) says nothing has changed. He tells me it's primarily a clever PR campaign of mind over matter and that he still sees so much warranty work going on with 2007-2011 models. That's not a comforting thought, but like I said, he's cynical.
Again, the auto industry has really changed lately (out of necessity.) I'm not too enamored by much out there these days. It seems like all brands are using cheaper materials and such. And their money probably comes more through finance then actual car profits. I just got a solicitation from MB Finance for car insurance. So now they're in the car insurance business, too.
And you know what they say about leasing: "They'll cut everybody lease deals on a car and subsidize it with inflated residuals and dealer cash to get it on the road."
I must admit that 220s is right when he says the material quality has gone down. The heavy use of plastic would indicate this but I question if it's to save money. I think plastic is to reduce weight. Of course, like everything else I write,it is pure conjecture based on nothing but a guess. I was going to say an "educated guess" but again, who am I kidding.
We'll have to see if it's all for real or simply getting people to think it's real. And only time will tell. Yes, I realize that the JD Powers surveys, etc., have improved but we still have to wait and see what really transpires.
My SA (who is somewhat of a cynic) says nothing has changed. He tells me it's primarily a clever PR campaign of mind over matter and that he still sees so much warranty work going on with 2007-2011 models. That's not a comforting thought, but like I said, he's cynical.
Again, the auto industry has really changed lately (out of necessity.) I'm not too enamored by much out there these days. It seems like all brands are using cheaper materials and such. And their money probably comes more through finance then actual car profits. I just got a solicitation from MB Finance for car insurance. So now they're in the car insurance business, too.
And you know what they say about leasing: "They'll cut everybody lease deals on a car and subsidize it with inflated residuals and dealer cash to get it on the road."
I don't like the "new" way either, everything is just blending in, but oh well. M-B has always been as premium as it gets to me, and as alluring as anything, Ferrari, etc., my whole life. I hope their new format of being such a "mass producer" company doesn't change that more and more.... Maybe I just gotta make more money, and get a Ferrari next time then.

As for the extended use of plastics, this is also very apparent. Like Petee said, it could be for weight savings, or ability to withstand more abuse and last more time, but obviously the material difference isn't as large as it was in the old days VS lesser cars.
Again the critic/cynic tells me that it's really about the $$ and that fine line of what can still be pulled off before the consumer finally takes up arms and rebels






