talk to your customers, ask them how many have a truly horrible experience from one of your competitors. Yes I said most, then I give reasons, experience and reasoning based as to why I say that. So I'm going to stand on what I said. IF you feel like you're getting a nasty attitude from me, I can't control how you feel. I don't know the contents of your mind, all I can go off is how you came at me.

All of those can be true, doesn't mean it's not a lubricant. To my understanding, most new oil innovations are because they (manufacturers) design the engine first and ask them to design an oil for it second. 0W oil still allows for faster start up lubrication. most wear occurs during start up so I think it's worth the trade off

Recall that what goes up must come down. Thinner oil also drops faster into the oil pan, leaving the top of the engine with less lubrication at startup. That was the "chain tensioner/check valve" correction for the M276/M278.

Until now I used Mobil 1 0W40 @10K miles intervals at the dealership and recently moved to Motul 5W40 @5K intervals due to feedback in this forum and my Indy. Only two changes using Motul, and I have not seen oil consumption so far while I did with Mobil 1 (1qt/10K). I would have expected 1/2qt consumption, but nothing so far.

As a side comment: I was given a personalized tour as a guest of the Lubrizol facilities in Cleveland back in the summer of 1990, and I came out extremely impressed with the quality of work, and the shear testing effort on all kinds of components: engine, transmission, differential, pumps, vehicles, etc. I was not able to take full advantage of such an opportunity due to my lack of English to ask deeper (more insightful) questions. Wish I could do it again now.

where does the extractor attach - is it through the dipstick tube?

Yes, through the dipstick tube. It's easy, even for this 71 year-old who earlier this week extracted the oil from his car in 15 minutes with this...
The key is to make sure the oil is hot before you start. From start to finish is no more than 45-60 minutes, including filter exchange (from the top of the engine) reinstalling the filter cap, pouring in the new oil, and pouring the used oil in a leftover oil can to take to Jiffy Lube.

Thanks a lot