E63 Finally on MBUSA









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The Best of Mercedes & AMG




Last edited by c4004matic; Jun 17, 2017 at 10:27 AM.




M
Nor does customization drain profits, totally WRONG. Porsche sells nearly everything a la carte and they make more per unit than anyone else in the business and they do that on the back of all those options that allow people to spec their car the way they want.
Mercedes, especially with their Maybach line needs to more further into customization to make the case for buying one, especially when you look at what Bentley and Rolls will do for you if you have the money.
What do you guys want Mercedes to do, make them all the same? Then you'll complain about how Mercedes are no different from any other car.
M




That is the classic definition, and only works when there is little or no competition. That was fine in the 1950's. Today there is cutthroat competition except for the most exclusive brands. People tend to confuse market value with worth, completely different things. At one time Porsche was on the verge of buying VW!!!! That's whats called an idiots market. MB is an enormous company that produces a multitude of products, the car part of the operation is only a part of the huge conglomerate. In that world, BMW is simply a fly on Daimliers rear end.
BMW automobile division (€ 86,424 million) is nearly the same size as the MB division (€ 89,284 million). Though I agree that Daimler is huge compared to BMW.



