G Class (W460, W461, W463) Produced 1980-2018: 290 GD, 290 GDT, 300 GD, 350 GD, 500 GE, G250, G300, G300 DT, G320, G500, G550, G55 AMG, G63 AMG

Markups have gotten insane!

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Old Oct 9, 2021 | 09:17 AM
  #1  
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2017 G550
Markups have gotten insane!

I went to a local dealer to get a service, and they had 4 2021s in stock.

I was looking at them in the showroom and considered upgrading my 2017. There was a Matt Black AMG with a sticker on it that said MSRP $183,000. When I got home, I figured they would probably mark it up $50K or so, so I decided to email them asking for a price, and a test drive. This is the response I got.





Geez. No wonder they have 4 in stock!

I responded, So what is my trade in worth? $200,000?

Last edited by Sandman3769; Oct 9, 2021 at 01:22 PM.
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Old Oct 9, 2021 | 11:12 AM
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With 4 of them on the lot, at least they're certain they haven't under-priced them. I wouldn't expect any concession on price until 1Q22 when the impact of no more '21's becomes real.
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Old Oct 11, 2021 | 09:40 PM
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currently planning to pay 220k - 163,420 = $56,580 markup on a 550
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Old Oct 11, 2021 | 09:50 PM
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2017 G550
Originally Posted by applepro
currently planning to pay 220k - 163,420 = $56,580 markup on a 550
That is not so out of line. It is only slightly higher than the markups in the last few years. The $150,000 markup on these is a different story.
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Old Oct 12, 2021 | 02:31 AM
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Originally Posted by applepro
currently planning to pay 220k - 163,420 = $56,580 markup on a 550
IMO, we left the city limits of Insanity at $25K, and are now traveling through Radical Lobotomy territory.
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Old Oct 12, 2021 | 06:59 AM
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I was cruising mark motors site yesterday. They seem to have a decent amount of slightly used ones. Most almost new...270k-285k.
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Old Oct 12, 2021 | 08:27 AM
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Originally Posted by robbys3m3
I was cruising mark motors site yesterday. They seem to have a decent amount of slightly used ones. Most almost new...270k-285k.
I scroll through autotrader.com and/or cargurus.com maybe once a week. Dealer prices for new Gs seem pivoted around $50K and $100K, while used vehicle prices have a much wider variance (so much so that new vehicles seem they way to go). But there's no shortage of Gs - just a shortage of buyers, indicating current prices are excessive. If I were a grad student in Economics, I'd do my thesis on the G market. It's sufficiently unique to lead to some interesting conclusions about luxury goods supply, pricing and buyer/seller decision making.
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Old Oct 12, 2021 | 11:44 AM
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'19 G63 Ed 1,'18 M5, '16 G63,'12 458 , '11 E63, Brabus SL55-K8, '10 S63, '94 E500 "Wolf", '91 560SEC
MMR being somewhere around $269k this week. How much margin does that leave for Mr. Exporter? A US dealer can't be left with much margin buying one at that price...
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Old Oct 12, 2021 | 12:25 PM
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Originally Posted by streborx
I scroll through autotrader.com and/or cargurus.com maybe once a week. Dealer prices for new Gs seem pivoted around $50K and $100K, while used vehicle prices have a much wider variance (so much so that new vehicles seem they way to go). But there's no shortage of Gs - just a shortage of buyers, indicating current prices are excessive. If I were a grad student in Economics, I'd do my thesis on the G market. It's sufficiently unique to lead to some interesting conclusions about luxury goods supply, pricing and buyer/seller decision making.
It's an interesting point regarding supply and demand for the moment. There are approximately 30 G's on autotrader excluding the Brabus kits above the $300k mark. This number has inched up week by week. Consider the logic deployed by these dealers. There is an ever increasing price expectation which have buyers second guessing today, however the expectation has been set. As the market continues to dry up with low mileage G's, there will be more takers at these numbers and higher. What is the down side for a dealer holding on until then other than his carrying costs. It's a gamble, but it is a calculated gamble. They always have the option of lowering if need be but there is no incentive to do so. Collectors will eventually grab the last remaining solely internal combustible G's at whatever the cost with an expectation that these numbers are just a fraction of their true value years into the future.
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Old Oct 12, 2021 | 07:08 PM
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What ever happened to the days when a Mercedes dealer couldn’t sell a new vehicle over the window sticker price. I can remember one customer in Daytona that every six months he would get a new Mercedes convertible. It would cost him nothing. The dealer could then sell his used car for more than the original sticker price. Sweet deal for him and the dealer.
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Old Oct 12, 2021 | 07:34 PM
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Originally Posted by Theatrix1
What is the down side for a dealer holding on until then other than his carrying costs. It's a gamble, but it is a calculated gamble.
With current interest rates, holding costs are nil. Prices are being set excessively high to discourage sales right now, inasmuch as the Gs are appreciating in value many times over their holding cost. The market in 1Q22 will be interesting to watch -- no more MY21s and no MY22s in sight.
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Old Oct 27, 2021 | 05:11 PM
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This dealer is marking up $100k to $150k. Why are people buying them at these prices? WHY oh WHY?

https://www.keyesmercedes.com/new-ve...Type=our_price
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Old Oct 27, 2021 | 06:02 PM
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Originally Posted by jmraz73
This dealer is marking up $100k to $150k. Why are people buying them at these prices? WHY oh WHY?

https://www.keyesmercedes.com/new-ve...Type=our_price
It's the FOMO factor -- no different than the run on toilet paper last year, except add 5 zeros.
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