G Class (W465/W463A) W463 Produced 2019-2024: G550, G63 AMG W465 Produced 2025-

21 G63 who’s selling at MSRP?

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Old 12-31-2020 | 03:02 PM
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Originally Posted by The Butcher
I agree with much of what you are saying, but I'll add that some dealerships will sell at MSRP to a new customer just to establish a relationship with a new customer who will likely be a repeat customer in the future. A little good will now can go a long way towards future profitability. It's not always about making the money that's right in front of you right now. There is a good chance if the customer can afford a $150K-$200K truck they are a great potential future customer if you treat them well now.
Not likely on a G 63 and not at a big dealership. Unless that new customer is a celebrity of some kind. G 63 demand isn't the same in every market. It is especially high on the West Coast and parts of the East Coast. Demand is lower in the middle of the country and in non urban markets so an MSRP purchase is more likely there.
Old 12-31-2020 | 03:39 PM
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Originally Posted by mercedesmax
Not likely on a G 63 and not at a big dealership. Unless that new customer is a celebrity of some kind. G 63 demand isn't the same in every market. It is especially high on the West Coast and parts of the East Coast. Demand is lower in the middle of the country and in non urban markets so an MSRP purchase is more likely there.
Right, possibly get lucky with a small market dealer. Otherwise major market, highly, highly, unlikely.
Old 12-31-2020 | 04:44 PM
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Anyone know of a dealer I can place an order for one at or close to MSRP? I'm in Houston.
Old 12-31-2020 | 05:11 PM
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Originally Posted by Indyberetta
Anyone know of a dealer I can place an order for one at or close to MSRP? I'm in Houston.
send me a PM with your cell number and I’ll send you the contact info of a guy you can order from here in Houston
Old 12-31-2020 | 06:25 PM
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Talked to my dealer today, they just sold a G550 at 25K over. Maybe a fluke or maybe a sign of things to come for 2021. Could also be a 179 write off. We'll see.
Old 12-31-2020 | 08:07 PM
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Wow. I went to a local dealer to pick up a cargo mat I ordered. They had a black G550 on the lot--just looked it up. 2020 with 4900 miles listed for $160k. Maybe the market is showing no signs of slowing down.
Old 01-01-2021 | 01:47 AM
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Love the comparison w Rolex

The big difference is that Rolex dealers are selling to flippers which created a gray market. I waited for more than a year for the Rolex Hulk, never got and was discontinued, prices of used sky rocketed.
I will never buy a used watch w a questionable warranty and pay double msrp. MB dealers are selling above MSRP since there is a huge demand but UR still buying from a dealer w full warranty.
You can get a discount on Lambo Urus and RR Cullinan but most have to pay over MSRP or wait to build a G. There is also a developing " grey market" by other high end car dealers who buy G63 just to sell and make a profit.
Old 01-01-2021 | 02:04 AM
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Originally Posted by medtner
The big difference is that Rolex dealers are selling to flippers which created a gray market. I waited for more than a year for the Rolex Hulk, never got and was discontinued, prices of used sky rocketed.
I will never buy a used watch w a questionable warranty and pay double msrp. MB dealers are selling above MSRP since there is a huge demand but UR still buying from a dealer w full warranty.
You can get a discount on Lambo Urus and RR Cullinan but most have to pay over MSRP or wait to build a G. There is also a developing " grey market" by other high end car dealers who buy G63 just to sell and make a profit.
Right. Rolex AD's don't mark up their watches. Some go to flippers, some grey and some actual consumers. There are however some Rolex grey's that will sell BNIB with full fresh warranty. I picked one up this way.

G63's are essentially sold at grey prices from the dealership unless you put in the work, order one and wait. OR as others have stated get super lucky.
Old 01-01-2021 | 07:59 AM
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There’s a lot of 2021 G63 for sale at non Mercedes dealers with under 150 miles and prices in Urus territory. Almost has become like the 116500.
Old 01-01-2021 | 08:37 AM
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Originally Posted by Hodog16
There’s a lot of 2021 G63 for sale at non Mercedes dealers with under 150 miles and prices in Urus territory. Almost has become like the 116500.
100%. My question, is this the new world of luxury? There was a time you walked into a Rolex AD and expected a discount (and got one), and this was not too long ago. Then the 116500 was released and now Rolex will never go back to that world again, manage supply chain, prop up values, and the grey market is actually a good thing for the brand.

Now with covid affecting supply chains, dealer inventory is challenged in many places so less discounting. Do we go back to the way it was? My dealer got in a GLS Maybach and sold it to a ball player for 60K OVER! Fluke or sign of things to come? They told me the other day that they are not discounting at all right now "maybe 1K or so but that's it". Luxury market is strong.

Last edited by places; 01-01-2021 at 08:39 AM.
Old 01-01-2021 | 08:40 AM
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Originally Posted by places
100%. My question, is this the new world of luxury? There was a time you walked into a Rolex AD and expected a discount (and got one), and this was not too long ago. Then the 116500 was released and now Rolex will never go back to that world again, manage supply chain, prop up values, and the grey market is actually a good thing for the brand.

Now with covid affecting supply chains, dealer inventory is challenged in many places so less discounting. Do we go back to the way it was? My dealer got in a GLS Maybach and sold it to a ball player for 60K OVER! Fluke or sign of things to come? They told me the other day that they are not discounting at all right now "maybe 1K or so but that's it". Luxury market is strong.
In due time, itll all go back down.
I bought my Daytona 7 percent off 10 years ago. economy just too good right now still.
Old 01-02-2021 | 12:58 AM
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I like this example "I bought my Daytona 7 percent off 10 years ago" - because every "classic" Rolex in my mini-collection would sell at Over-Today's-MSRP easy..and when you are talking 2-3-4-5--10-15yr old Rolex's - my my choice to have few more than a clutch - which means means each of my Rolex's is well cared for with "low miles". I shopped well - did not pay over MSRP and I was patient for delivery in some cases - didn't waste my time on shopping for "Rolex discount".

If you don't pay ADM on a G - and frankly due to the Export Shopper's it does get to be a pain shopping at MSRP - if the G-Wagen market stays strong at this level - you can easily plan to get a new G every 2yrs without breaking a sweat.. once you are inside-the-circle with a particular dealer at MSRP - it's all smooth down the road....


Old 01-02-2021 | 10:12 AM
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Yes, the economy will only stay strong for so long. Also, unless MBUSA is asleep at the switch, they will aggressively raise the MSRP to capture some of that willingness to pay more for themselves, rather than having the dealers capture it all as ADM. Graz is undoubtedly looking for ways to squeeze out a few hundred more... nobody wants to let a great market go to waste.
Old 01-02-2021 | 11:49 AM
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Originally Posted by The Butcher
send me a PM with your cell number and I’ll send you the contact info of a guy you can order from here in Houston
I sent you a PM. Thanks
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Old 01-02-2021 | 11:54 AM
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Originally Posted by places
Right. Rolex AD's don't mark up their watches. Some go to flippers, some grey and some actual consumers. There are however some Rolex grey's that will sell BNIB with full fresh warranty. I picked one up this way.

G63's are essentially sold at grey prices from the dealership unless you put in the work, order one and wait. OR as others have stated get super lucky.
I agree. I have never paid over MSRP for my Rolex watches. It might take a little more effort to find the "hot" models but they can be purchased at MSRP.
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Old 01-02-2021 | 11:58 AM
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Agree

Originally Posted by Indyberetta
I agree. I have never paid over MSRP for my Rolex watches. It might take a little more effort to find the "hot" models but they can be purchased at MSRP.
10 yrs ago. The Hulk was not very popular and stayed in windows for months, selling w discounts. When rumored to be discontinued, it became so popular. Same for Toyota FJC last edition and Lotus Elise. Low miles ones are selling 25k over MSRP sinc new are no longer available.
Old 01-05-2021 | 03:33 PM
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Originally Posted by DaimlerGuy
Graz is undoubtedly looking for ways to squeeze out a few hundred more... nobody wants to let a great market go to waste.
Is this speculation or did you see something that indicates this is happening?
Old 01-05-2021 | 03:45 PM
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Speculation...Mercedes has been under pressure to improve profitability, and the only way they make more on the G is by selling a higher volume or raising the price. They get none of the ADM. Pricing is something they can’t do much with except on an annual basis, so cranking out more is the lever they than pull in a the short term. Of course in the Covid world, Magna has to work harder to keep their supply chain going and their employees healthy to make this happen.
Old 01-05-2021 | 05:22 PM
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They had two significant increases for 2020 and thankfully didn’t increase the 2021 a dime in the US. I wonder if they will increase a decent amount for 2022.

I don’t think they would increase capacity. I’m sure the factory is running at a good clip to produce vehicles safely and without compromising quality.
Old 01-06-2021 | 12:05 PM
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Also, interested.

I’m in FL. Are there out of state dealers that would sell to me (place me on waitlist) at MSRP? Or am I limited to in-state dealers?

Can anyone suggest a Florida or an out of state dealer?

thanks in advance.
Old 01-10-2021 | 05:44 AM
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FWIW, I’ve got a luke warm relationship with my local dealer. Purchased a couple of $150K cars in the last few years @ Full MSRP. Called right after Xmas about 2021 G63 they said 50K over and they could get it to me for the end of April. I asked why would I want to wait till April if I’ve gotta pay 50k over. The luxury goods market is strong . Nobody likes it! The dealer told me my neighbor has seven purchases and he’s paying over. Fletcher Jones had the perfect spec and my new Gwag will be here Wednesday. I’m in Louisiana, I think I’d try St. Louis or Oklahoma and just be patient someone’s getting them @ MSRP. Best of luck 🤞
Old 01-21-2021 | 03:22 PM
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Old 01-21-2021 | 05:06 PM
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Originally Posted by stevembm1
Hello everyone, I'm in sales at Mercedes-Benz Manhattan. We sell all of our G550, G63, and the new 4X4 Squared at MSRP with no markup. No matter if it's your first car or 100th car from us. Contact me if you are interested in any of the models, I'm more than happy to help. Thanks!
Shoot me a Pm with your info..
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Old 01-22-2021 | 08:22 AM
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is the new 4x4 squared even available to order yet?

Originally Posted by stevembm1
Hello everyone, I'm in sales at Mercedes-Benz Manhattan. We sell all of our G550, G63, and the new 4X4 Squared at MSRP with no markup. No matter if it's your first car or 100th car from us. Contact me if you are interested in any of the models, I'm more than happy to help. Thanks!
Old 01-22-2021 | 02:59 PM
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Originally Posted by sansan
is the new 4x4 squared even available to order yet?
No it's not. Although I doubt that will stop anyone from taking a deposit.


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