FT: Mercedes new models hit by Quality Problems
The article is called: “Mercedes new models hit by Quality Problems”, and below I copied some of the main phrases on the article.
In this article there is as well a graph which shows that Mercedes vehicles have gone from 1st position in 1990 to 28th position in 2004 in terms of Vehicle Reliability Ranking (based on problems reported)
(number 1 is most reliable).
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“Third quarter profits plunged at the earnings powerhouse of Germany’s Daimler Chrysler because persistent poor quality had force it to delay the launch of new models”
“Sales have already fallen behind BMW its Munich rival, for the first time in seven years”
“Mercedes this year admitted its luxury cars, known for their reliability and steady earnings, were prone to breakdown”
“Cash from Mercedes has sustained the company through several years of looses at its Chrysler and heavy truck divisions, which are now profitable.”
“Max Warburton, a motor analyst at Goldman Sachs, said Mercedes was having to take expensive – stop gap measures – to try to fix quality rapidly.”
“Maria Bissinger, Mottor Analyst at Standards & Poor’s, the rating agency , said the problems at Mercedes were a – Causo for Concern. Mercedes has been beset by product quality problems necessitating costly actions to prevent further harm to its brand image – ”
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WHAT IS HAPPENING WITH MERCEDES ?????????

Actually it is the first time I see this bad assessment in the news paper (so openly).
Before I red about the situation and discussed with other people or in the forum about the merger and so on, but I did not see such bad reports as in the article.
Even before I bought the W211 this year I heard it, but I thought Mercedes was such an important brand that they would be over this issue and managing the brand in such a way to make it shine again.
It appears I was either blinded by the brand, or that I still believe there is light at the end of the tunnel (I hope so).
Its nice to know for your next MB (if), but doesn't help or reassure anyone if they are a current owner with an issue that doesn't get resolved the first time or with 100% customer satisfaction...
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Not saying anything, but overall, I guess this is a typical business problem...
How to increase profit, sales, and market share in a very competitive business which has an increase in fixed costs associated with it, without decreasing quality, alienating existing customers, keeping within price range of your competitors, at the same time as reaping bazillions in stock options and salaries for the executive management team.
Last edited by EddieGTP; Nov 8, 2004 at 10:24 PM.
As for MB's slip in profit, GOOD, it's a sign they are spending more money on quality control. Delaying production, ANOTHER POSITIVE, let them work out their quality bugs so we don't have to. BMW, Lexus & eventually Cadillac (in the US anyway) sell more cars, so what? Profit is the name of the game, not volume.
The first step to healing is admitting there is a problem, MB has done that. Hopefully they are serious about their quality.
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As for MB's slip in profit, GOOD, it's a sign they are spending more money on quality control. Delaying production, ANOTHER POSITIVE, let them work out their quality bugs so we don't have to. BMW, Lexus & eventually Cadillac (in the US anyway) sell more cars, so what? Profit is the name of the game, not volume.
The first step to healing is admitting there is a problem, MB has done that. Hopefully they are serious about their quality.



