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I just found this 10/2/06 skiing-related press release that shed some light:
Tecnica Teams w/Mercedes
"West Lebanon, NH-(SP)-Tecnica USA has teamed with Mercedes Benz in a test drive incentive program for the 2007 ML450.
Pre-Qualified consumers will be receiving invitations to test drive the new Mercedes Benz ML450 in early October. Upon completion of the Test drive, the consumer is then provided a redemption certificate for either a pair of Tecnica’s PacMoc or Tecnica’s Moon Boot.
“This partnership expands Tecnica’s exposure to consumers outside the traditional Outdoor or Winter markets,” said Kevin Dixon, Vice-President of Footwear for Tecnica.
The new ML450 is a luxury SUV starting at $43,455 and featuring advanced technology and a 5-star safety rating. Targeted consumers can test drive the ML450 between mid-October and mid-November to qualify for the promotion."








Here''s the original press release: http://www.skipressworld.com/us/en/d...tml?cat=Events.
Last edited by GregW / Oregon; Oct 6, 2006 at 09:35 AM.
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