BMW vs MB race for US 2012 sales title
Thread Starter
Super Member
Joined: Jul 2012
Posts: 513
Likes: 5
From: SoCal
13ML BT
BMW vs MB race for US 2012 sales title
http://www.leftlanenews.com/bmw-thre...ales-lead.html
BMW THREATENING MERCEDES' LUXURY SALES LEAD
The United States' luxury car sales race will come down to the final month of the year as BMW was able to trim Mercedes-Benz' already narrow lead with a strong month of November sales.
Thanks to a 64 percent increase in demand for the company's 5-Series model, BMW's November sales shot up 45 percent to 31,213 vehicles. Mercedes' U.S. sales, meanwhile, increased 13 percent to 30,315 units in November, helped by a 59 percent sales spike of its E-Class sedan.
For the year, BMW's sales stand at 244,061 units, trailing Mercedes-Benz' 245,910 sales by just 1,849 vehicles.
Last year BMW slipped by Mercedes-Benz for the U.S. sales title, outselling its cross-country rival 247,907 to 245,192. Both brands finished ahead of Toyota's Lexus brand, which had been the country's best-selling luxury brand for the previous 11 years.
Lexus' sales have increased 23 percent this year, but its 213,559 total sales are nowhere close to its German rivals.
BMW THREATENING MERCEDES' LUXURY SALES LEAD
The United States' luxury car sales race will come down to the final month of the year as BMW was able to trim Mercedes-Benz' already narrow lead with a strong month of November sales.
Thanks to a 64 percent increase in demand for the company's 5-Series model, BMW's November sales shot up 45 percent to 31,213 vehicles. Mercedes' U.S. sales, meanwhile, increased 13 percent to 30,315 units in November, helped by a 59 percent sales spike of its E-Class sedan.
For the year, BMW's sales stand at 244,061 units, trailing Mercedes-Benz' 245,910 sales by just 1,849 vehicles.
Last year BMW slipped by Mercedes-Benz for the U.S. sales title, outselling its cross-country rival 247,907 to 245,192. Both brands finished ahead of Toyota's Lexus brand, which had been the country's best-selling luxury brand for the previous 11 years.
Lexus' sales have increased 23 percent this year, but its 213,559 total sales are nowhere close to its German rivals.
Senior Member
Joined: Jul 2012
Posts: 411
Likes: 103
535
But for global sales, BMW is way ahead. And in fact, Mercedes has dropped well behind Audi in global sales as well. The sore spot for Mercedes is China, which has become the single largest car market for BMW. Mercedes has got to improve its lack luster sales in China to have any chance of catching BMW and Audi.
Super Member
Joined: Jan 2011
Posts: 597
Likes: 24
From: Nashville
2017 S550 Iridium / Black Nappa, 2015 GL 550 Paladium Silver
Thanks for posting. I will use the data in my negotiations this week. I have to assume MBUSA will be offering some decent trunk money to ensure the keep the edge. If I remember right, BMW snuck past them at the last minute with heavy December leasing discounts and some questionable "dealer pre-sales" tactics.
http://www.leftlanenews.com/bmw-thre...ales-lead.html
BMW THREATENING MERCEDES' LUXURY SALES LEAD
The United States' luxury car sales race will come down to the final month of the year as BMW was able to trim Mercedes-Benz' already narrow lead with a strong month of November sales.
Thanks to a 64 percent increase in demand for the company's 5-Series model, BMW's November sales shot up 45 percent to 31,213 vehicles. Mercedes' U.S. sales, meanwhile, increased 13 percent to 30,315 units in November, helped by a 59 percent sales spike of its E-Class sedan.
For the year, BMW's sales stand at 244,061 units, trailing Mercedes-Benz' 245,910 sales by just 1,849 vehicles.
Last year BMW slipped by Mercedes-Benz for the U.S. sales title, outselling its cross-country rival 247,907 to 245,192. Both brands finished ahead of Toyota's Lexus brand, which had been the country's best-selling luxury brand for the previous 11 years.
Lexus' sales have increased 23 percent this year, but its 213,559 total sales are nowhere close to its German rivals.
BMW THREATENING MERCEDES' LUXURY SALES LEAD
The United States' luxury car sales race will come down to the final month of the year as BMW was able to trim Mercedes-Benz' already narrow lead with a strong month of November sales.
Thanks to a 64 percent increase in demand for the company's 5-Series model, BMW's November sales shot up 45 percent to 31,213 vehicles. Mercedes' U.S. sales, meanwhile, increased 13 percent to 30,315 units in November, helped by a 59 percent sales spike of its E-Class sedan.
For the year, BMW's sales stand at 244,061 units, trailing Mercedes-Benz' 245,910 sales by just 1,849 vehicles.
Last year BMW slipped by Mercedes-Benz for the U.S. sales title, outselling its cross-country rival 247,907 to 245,192. Both brands finished ahead of Toyota's Lexus brand, which had been the country's best-selling luxury brand for the previous 11 years.
Lexus' sales have increased 23 percent this year, but its 213,559 total sales are nowhere close to its German rivals.
Senior Member
Joined: Oct 2011
Posts: 357
Likes: 0
2012 ML 350 BlueTec
Thanks for posting. I will use the data in my negotiations this week. I have to assume MBUSA will be offering some decent trunk money to ensure the keep the edge. If I remember right, BMW snuck past them at the last minute with heavy December leasing discounts and some questionable "dealer pre-sales" tactics.
Super Member
Joined: Jan 2011
Posts: 597
Likes: 24
From: Nashville
2017 S550 Iridium / Black Nappa, 2015 GL 550 Paladium Silver
Go figure, right? This one was a little different. I don't remember the full story but the summary was that in the quest to beat MB - BMW offered to sell the new cars to the dealers at a steep discount + financing and then let dealers then run them through the CPO program vs new car.
This wasn't a few cars but hundreds with full knowledge of BMW USA. There was some serious "gray area" in that process for sure.
This wasn't a few cars but hundreds with full knowledge of BMW USA. There was some serious "gray area" in that process for sure.
Super Member
Joined: Jan 2011
Posts: 597
Likes: 24
From: Nashville
2017 S550 Iridium / Black Nappa, 2015 GL 550 Paladium Silver
BMW gets credit for the "new car sale", the dealer buys at a steep discount and BMW warranties the car as a CPO. Key was the dealers had to take possession of the car as owners with title. No longer "new".
Trending Topics
Junior Member
Joined: Jul 2012
Posts: 73
Likes: 0
From: Virginia
2013 ML350
I've been given a build date of 12/14 - next Friday. The SA indicated that I "might" get it by end of year. I said that's not realistic and she said she'll try since she's going on vacation out of country in early January. I told her I'd see her when she gets back. With that as background, do you think they'll try to rush it to get it delivered by Dec 31st? I don't even think that's reasonable to expect.
I've waited since July so a little more won't matter to me. I've decided to run my 200K mile GM through the winter and keep the ML garaged anyhow.
I've waited since July so a little more won't matter to me. I've decided to run my 200K mile GM through the winter and keep the ML garaged anyhow.
MB World Stories
The Best of Mercedes & AMG
Manual Mercedes? 6 Times Sindelfingen Let Drivers Have All The Fun
Verdad Gallardo
Mercedes SLR McLaren 722 S Is Extremely Rare Example Modified by McLaren
Verdad Gallardo
8 Classic Boxy Mercedes Designs That Have Aged Like Fine Wine
Verdad Gallardo
Flawlessly Restored Mercedes 190E Evo II Heads to Auction
Verdad Gallardo
Electric Mercedes C-Class Unveiled: 11 Things You Need to Know
Verdad Gallardo
Mercedes EQS Gets A Major Update: Everything You Need to Know
Verdad Gallardo
5 Underrated Mercedes-Benz Models That Don't Get the Love They Deserve
Verdad Gallardo
Mercedes 300D Has Pushed Well Past 1 Million Miles and It Ain't Stopping
Verdad Gallardo
10 Most Reliable Mercedes-Benz Models You Can Buy Used
Verdad Gallardo
Super Member
Joined: Aug 2007
Posts: 872
Likes: 105
From: Pacific Northwest
2022 GLE450
Number of sales doesn't mean anything to the car company. Why?
More non-reliable, sub-standard cars sold to customers, more frustrated, angry customer they have.
I am the example of that unfortunately. Used-to-be happy customer but now I am angry, victumized, totally lost confidence in owning a benz.
Please read my post 2012 ML550 airmatic suspension broke twice within two weeks period recently and it hasn't been fixed yet as writing.
More non-reliable, sub-standard cars sold to customers, more frustrated, angry customer they have.
I am the example of that unfortunately. Used-to-be happy customer but now I am angry, victumized, totally lost confidence in owning a benz.
Please read my post 2012 ML550 airmatic suspension broke twice within two weeks period recently and it hasn't been fixed yet as writing.
