HyundaiŽ Equus
Super Member
Joined: Sep 2009
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From: California USA
2004 S55 ///AMG, 2007 E350
Indeed, competition is always good for the consumer.
Hyundai could have used the same strategy as Toyota and Nissan by marketing the Genesis and Equus under a different name and different show room, a la Lexus, Infiniti. But in the current economic conditions it would have been very difficult to ask Dealers to invest in new building, service area, etc.
Hyundai could have used the same strategy as Toyota and Nissan by marketing the Genesis and Equus under a different name and different show room, a la Lexus, Infiniti. But in the current economic conditions it would have been very difficult to ask Dealers to invest in new building, service area, etc.
Out Of Control!!
Joined: Jun 2008
Posts: 10,557
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From: Earth
Porsche Macan S SportDesign / Ex M-B's: 11 & 10 & 06 E350's, 02 S500
I think it's ugly as sin, definitely not my style. I find it to lack the presence of a true prestigious Sedan, as it takes the "newbie" Japanese/Korean approach at attempting to do so (some gimmicks, copies, frills), but it lacks the seriousness, and is kind of a typical bubbly Asian looking car to me.
I actually prefer the Genesis' styling to it.
However, like them or not, Hyundai is on their way, and are doing big things. They probably will become the next "Lexus".
The interior of the Equis is okay, but again, it's like what I said about the exterior. It appears pretty nice, but it's more just a fluffed up version of that "thin" feeling standard fair Japanese car. It doesn't have that extra substantial "solid/heavy" feel of a good Benz, IMO.
People who aren't very detail oriented might not notice, and will think "Hey, whaddaya know, this feels EXACTLY like a Mercedes! For half the price!". But those who know their cars, will notice right away, although nice, it doesn't give you that exact feel.
However, again, I do wanna stress, sitting in this, and driving a Genesis, they do extremely well for their intent and price range.
I actually prefer the Genesis' styling to it.
However, like them or not, Hyundai is on their way, and are doing big things. They probably will become the next "Lexus".
The interior of the Equis is okay, but again, it's like what I said about the exterior. It appears pretty nice, but it's more just a fluffed up version of that "thin" feeling standard fair Japanese car. It doesn't have that extra substantial "solid/heavy" feel of a good Benz, IMO.
People who aren't very detail oriented might not notice, and will think "Hey, whaddaya know, this feels EXACTLY like a Mercedes! For half the price!". But those who know their cars, will notice right away, although nice, it doesn't give you that exact feel.
However, again, I do wanna stress, sitting in this, and driving a Genesis, they do extremely well for their intent and price range.
Member
Joined: Apr 2004
Posts: 188
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From: Orange County
2011 Sienna SE, 01 S500, 05 LS430 UL
Wow, I was expecting more snobbery response.
Most members here can't handle when lexus is mentioned, let alone hyundai
Hey, at least hyundai has a v8 while acura's pathetic flagship is still a v6.
As for the equus, it's a nice step for them. They did do a lot of nice copy+paste exterior design.
I see them roaming around a lot and they're pretty huge.
Most members here can't handle when lexus is mentioned, let alone hyundai
Hey, at least hyundai has a v8 while acura's pathetic flagship is still a v6.
As for the equus, it's a nice step for them. They did do a lot of nice copy+paste exterior design.
I see them roaming around a lot and they're pretty huge.
Member
Joined: Jan 2008
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08 escalade
Imo, it is nice looking car and you'll get s-class size for price of e-class. Like someone said earlier, no s-class buyer will settle this car, specially if you are looking for amg or 600 models. Equus is around 100k in korea and most owners have full time chauffeur. I think this car has better back seats than s-class, 7-series and a8. It wouldn't purprise me to see if Equus will replace lincoln towncar and deville and used as luxury taxi all over states. specially for used ones. It has right plat forms for taxi. high hp v8, rear wheel drive, big back seats, big trunk.
Last edited by v10boost; Sep 30, 2010 at 06:34 PM.
Member
Joined: Sep 2007
Posts: 216
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From: Parkland, FL
2007 S600
They're only going to make 2,000 so having a new dealer network wouldn't make financial sense. I think pickup/dropoff is a great way to go. My local Mercedes dealer does that for me as well.
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From: MIAMI FL
2006 C230 6speed/14 C63
Some people really are that ignorant. come on, in 1970 if u showed up anywhere with a toyota u would get jumped. It's the same concept here wether you like it or not. The company grows stronger and stronger every year and are ever growing with consumer support. I myself would not buy the car but definitely stay away from saying noone is going to like this or that hyundai is an imitation. Like someone said, if u want an S class your going to get an S class, over a BMW or Hyundai. Every company starts somewhere, now a day people see a toyota like they see a honda,nissan, etc.. a reliable afforadable economic safe transportation. Ill tell you one thing if you are a smart investor (stocks) KIA and hyundai are places to be looking.
Last edited by 97W202; Oct 1, 2010 at 10:11 AM.
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From: East Bay Area, CA
2013 SL 550 (Previously 2012 Porsche Panamera Turbo-S, 2015 Tesla P85D, 2007 S600, 2005 E55 AMG)
Some people really are that ignorant. come on, in 1970 if u showed up anywhere with a toyota u would get jumped. It's the same concept here wether you like it or not. The company grows stronger and stronger every year and are ever growing with consumer support. I myself would not buy the car but definitely stay away from saying noone is going to like this or that hyundai is an imitation. Like someone said, if u want an S class your going to get an S class, over a BMW or Hyundai. Every company starts somewhere, now a day people see a toyota like they see a honda,nissan, etc.. a reliable afforadable economic safe transportation. Ill tell you one thing if you are a smart investor (stocks) KIA and hyundai are places to be looking.
The Equus has none of these attributes. Instead it is a bland amalgam of copied cues and features and Hyundai has not even bothered to style it distinctively and give it a character. Price may make the Equus an Lincoln Towncar (Luxury Taxi) alternative, but how many private individuals aspire to say they drive one?
Chris
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From: Flowood, Mississippi
10 MB S550, 07 MB S65, 07 S600, 03 MB S430 Graphite Designo, (Sold w/227k miles)99 E430
Well this is an MB enthusiasts forum so what response would you expect? I think part of the reaction to this car is the proposition that an Equus represents 80% of what you get in a S/7/LS/A8 for a considerably cheaper price and that it is going to sell on those merits alone. But we are not talking about the Accord/Corrolla purchaser profile at $60,000+. At this end of the market it is all about that final 20% - image, technology, heritage, safety, badge, dealer service, whatever the distinctive values are associated with a particular luxury brand and people will pay (a lot more) for that.
The Equus has none of these attributes. Instead it is a bland amalgam of copied cues and features and Hyundai has not even bothered to style it distinctively and give it a character. Price may make the Equus an Lincoln Towncar (Luxury Taxi) alternative, but how many private individuals aspire to say they drive one?
Chris
The Equus has none of these attributes. Instead it is a bland amalgam of copied cues and features and Hyundai has not even bothered to style it distinctively and give it a character. Price may make the Equus an Lincoln Towncar (Luxury Taxi) alternative, but how many private individuals aspire to say they drive one?
Chris
Last edited by In2MB's; Jan 25, 2011 at 12:25 AM.
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From: Clifton, NJ
96 and 08 911 turbos
At this end of the market it is all about that final 20% - image, technology, heritage, safety, badge, dealer service, whatever the distinctive values are associated with a particular luxury brand and people will pay (a lot more) for that.
The Equus has none of these attributes.
Chris
The Equus has none of these attributes.
Chris
I happen to like this car a lot.
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Joined: Oct 2008
Posts: 960
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From: Long Island, NY & SE England
A Mercedes obviously!
Well this is an MB enthusiasts forum so what response would you expect? I think part of the reaction to this car is the proposition that an Equus represents 80% of what you get in a S/7/LS/A8 for a considerably cheaper price and that it is going to sell on those merits alone. But we are not talking about the Accord/Corrolla purchaser profile at $60,000+. At this end of the market it is all about that final 20% - image, technology, heritage, safety, badge, dealer service, whatever the distinctive values are associated with a particular luxury brand and people will pay (a lot more) for that.
The Equus has none of these attributes. Instead it is a bland amalgam of copied cues and features and Hyundai has not even bothered to style it distinctively and give it a character. Price may make the Equus an Lincoln Towncar (Luxury Taxi) alternative, but how many private individuals aspire to say they drive one?
The Equus has none of these attributes. Instead it is a bland amalgam of copied cues and features and Hyundai has not even bothered to style it distinctively and give it a character. Price may make the Equus an Lincoln Towncar (Luxury Taxi) alternative, but how many private individuals aspire to say they drive one?
People who are into cars (those posting on IBBs for them!) won't be too interested in purchasing an Equus. These cars are for those who are too practical when it comes to buying a car, where the 40% saving on the price is worth more to them than an additional 20% of the experience. The S Class itself is a microcosm of that with the 600 being much higher than the 550 for some extra goodies, a nice interior and a better engine.
There will always be a market for high end goods, which I consider the S Class to be one, and people will pay exponentially more for that.
Out Of Control!!
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From: Earth
Porsche Macan S SportDesign / Ex M-B's: 11 & 10 & 06 E350's, 02 S500
I'd love to pick up an Equus when it hits $20K in the Used market in 2-3 years. A lot of car for the money at that point, great Warranty, and will be a great DD to whatever primary car that I choose to "baby" at its expense.
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From: Flowood, Mississippi
10 MB S550, 07 MB S65, 07 S600, 03 MB S430 Graphite Designo, (Sold w/227k miles)99 E430
I can really see this happening, great point. I remember when VW dropped the Phaeton, I saw a few around my town pop up out of no where as dd.
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Posts: 248
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From: Sacramento
W221 2013 S550 Rwd, W221 2010 S550 Rwd
lot of people make ignorant comments because they get offended when lexus and other manufacturers are brought up. i have s500 , s600 , ls430 and lexus coupes. yes, as mercedes enthusiest we like to jump up and throw everyone else in the drain, but as oliverk has mentioned some people cant afford the s class or simply just dont want it because of the price. i do agree that hyundai has copied the styles and what not, but there trying to come up. my ls430 is a very nice and well designed vehicle, yes im saying this even though i own both s500 and s600. this car has never left me stranded and with 170k miles still runs like its brand new,my lex coupe has 250k, all electronics still function and i have no complaint to lexus because IMO they build outstanding quality vehicles. i love my mercedes' too!! s600 is just a class of its own , reliability with benz is definately coming back. to sum this all up , just wanted to say that everyone has there experiences with brands and status, i think if you drive what you makes you happy thats all that matters. thank you
Out Of Control!!
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From: Earth
Porsche Macan S SportDesign / Ex M-B's: 11 & 10 & 06 E350's, 02 S500
Oh man, the Phaeton is another one. DIRT cheap on the market. I thought about picking one up, but to be honest, I'd be very confident about the reliability of an Equus, as it's still a Hyundai, engineered more simply, and is a part of a very mass produced appliance-oriented brand. the VW on the other hand can go awry and be very expensive to fix I'd assume.
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From: Richland WA
1999 C43 AMG
quality would be the biggest concern - I've got an 11 year old C43 AMG with 90K + on it - still quick as can be, rides like a Merc on the highway and bullet proof. I would like to see if a Hyundai can say that in 11 years. Anyhow, keeping my C43 and picking up a 2009 S550 shortly - it's a wonderful vehicle, ride, comfort and style - love the S class. I'd have to pass on the Hyundai, just can't get past the first Hyundai in the states with bumpers falling off....literally - had a friend and sister who's bumpers just feel off as they were driving - mental note at that point to never consider a car with that type of heritage!
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From: NM
2023 AMG EQS
I think it’s a mistake keeping the Hyundai name. Toyota-Lexus, Nissan-Infinti, Honda-Acura, Mercedez-Maybach. It’s a mental thing. No one will pay $60k for a Toyota... but they do it all the time... it’s just a Toyota thats called a Lexus. Same thing here, who the hell is going to pay $50k for a Hyundai. But I bet they would if it was a Hyundai that was called something else.
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From: SoCal
2003 SL500, Lamborghini Gallardo
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From: Toronto
2003 S-500 4matic blk/blk
Sorry to bring back an old thread, but I have to disagree. Competition is not always good, check this:
http://www.worldcarfans.com/104092910195/proverbial-longevity-in-46-million-kilometers
Mercedes now has to make cheaper cars in order to compete with masters of imitations.
http://www.worldcarfans.com/104092910195/proverbial-longevity-in-46-million-kilometers
Mercedes now has to make cheaper cars in order to compete with masters of imitations.
Indeed, competition is always good for the consumer.
Hyundai could have used the same strategy as Toyota and Nissan by marketing the Genesis and Equus under a different name and different show room, a la Lexus, Infiniti. But in the current economic conditions it would have been very difficult to ask Dealers to invest in new building, service area, etc.
Hyundai could have used the same strategy as Toyota and Nissan by marketing the Genesis and Equus under a different name and different show room, a la Lexus, Infiniti. But in the current economic conditions it would have been very difficult to ask Dealers to invest in new building, service area, etc.
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From: Toronto
2003 S-500 4matic blk/blk
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By the way:
" During this time the owner was able to call upon the original engine and two spare units, deploying them on a rotational basis 11 times in total."
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ML
