HyundaiŽ Equus
Thread Starter
MBWorld Fanatic!
Joined: Jul 2002
Posts: 2,677
Likes: 3
From: California
i535
HyundaiŽ Equus
What do you think? Is there any chance that certain S buyer will be pulled for this car? It looks really appealing. Although it isn't competitors of S600.
Member
Joined: Jun 2010
Posts: 241
Likes: 0
From: Ohio
'10 S550 4Matic, '06 BMW M5
Did anyone read the Wall Street Journal article about this car this week? Their sales model is very interesting. They imagine that the typical Equus buyer won't want to go to a Hyundai dealer and see this car along side their $10k run of the mill box. So, you call the dealer and they bring the Equus out to you for a private test drive. They don't really want the Equus buyer in the store.
Very interesting. Sounds like they might ultimately want to invest in a separate dealer network.
Or, put this way, the average Maybach buyer had no problem going into an MB dealer to order their car. Hmmmm...
oh, and it in no way has me waiting to buy one. I'm sticking with the S Class.
Very interesting. Sounds like they might ultimately want to invest in a separate dealer network.
Or, put this way, the average Maybach buyer had no problem going into an MB dealer to order their car. Hmmmm...
oh, and it in no way has me waiting to buy one. I'm sticking with the S Class.
MBWorld Fanatic!
Joined: Apr 2009
Posts: 1,433
Likes: 119
From: Behind the wheel
The best or nothing
The exterior design is a blend of S / Conti / LS
The performance is worse than expected
Trunk volume is only 472 L
Not sure about interior materials quality..
You get an iPad with users manual when you buy one .. hmm interesting but I'm not sure it will be enough to attract S-Class buyers
The performance is worse than expected
Trunk volume is only 472 L
Not sure about interior materials quality..
You get an iPad with users manual when you buy one .. hmm interesting but I'm not sure it will be enough to attract S-Class buyers
Senior Member
Joined: Nov 2006
Posts: 376
Likes: 12
From: Atlanta, GA
SL550 Designo Crystal & Red Interior - SL55 Silver & Black Interior - E550
It’s a beautiful vehicle but I don’t think I'll be trading in for one soon...
One thing though, it seems like every car out there these days has much better electronics, nav, etc. Most base model cars even come with Bluetooth to hook up your phone for example. I can’t believe that in a 100K car, you still have to buy an optional puck!
Rant over.
One thing though, it seems like every car out there these days has much better electronics, nav, etc. Most base model cars even come with Bluetooth to hook up your phone for example. I can’t believe that in a 100K car, you still have to buy an optional puck!
Rant over.
Trending Topics
MB World Stories
The Best of Mercedes & AMG
7 Craziest Things AMG Gas Ever Built
Verdad Gallardo
New Electric Mercedes-AMG GT 4-Door Coupe Unveiled: 10 Things You Need to Know
Verdad Gallardo
6 Mercedes Models That Did NOT Age Well (But Are Somehow Still Cool)
Verdad Gallardo
Manual Mercedes? 6 Times Sindelfingen Let Drivers Have All The Fun
Verdad Gallardo
Mercedes SLR McLaren 722 S Is Extremely Rare Example Modified by McLaren
Verdad Gallardo
8 Classic Boxy Mercedes Designs That Have Aged Like Fine Wine
Verdad Gallardo
Flawlessly Restored Mercedes 190E Evo II Heads to Auction
Verdad Gallardo
Electric Mercedes C-Class Unveiled: 11 Things You Need to Know
Verdad Gallardo
Mercedes EQS Gets A Major Update: Everything You Need to Know
Verdad Gallardo
Junior Member
Joined: Jul 2010
Posts: 49
Likes: 0
From: New Hampshire
'09 S550V4, P3+AMG Sport PKG
Did anyone read the Wall Street Journal article about this car this week? Their sales model is very interesting. They imagine that the typical Equus buyer won't want to go to a Hyundai dealer and see this car along side their $10k run of the mill box. So, you call the dealer and they bring the Equus out to you for a private test drive. They don't really want the Equus buyer in the store.
Very interesting. Sounds like they might ultimately want to invest in a separate dealer network.
Or, put this way, the average Maybach buyer had no problem going into an MB dealer to order their car. Hmmmm...
oh, and it in no way has me waiting to buy one. I'm sticking with the S Class.
Very interesting. Sounds like they might ultimately want to invest in a separate dealer network.
Or, put this way, the average Maybach buyer had no problem going into an MB dealer to order their car. Hmmmm...
oh, and it in no way has me waiting to buy one. I'm sticking with the S Class.
Senior Member
Joined: Mar 2004
Posts: 424
Likes: 0
From: Ohio
ML-350, Maserati Quattroporte
I have friends who are remarkably frugal (they claim practical) who drive RL's LS's and infiniti's. I think this will hit the spot for them. I personally think that nothing says "I have plenty of money but I'm cheap" better than the luxury Hyudai. Just sayin'
MBWorld Fanatic!
Joined: Sep 2007
Posts: 3,008
Likes: 58
From: Poconos, Pennsylvania
Protecting the Earth from the Scum of the Universe
I must ask one question,
who has a better chance to pick up a nice chick,
the guy in Hyundai or Benz?
One more question, bit more important one.
How about head collision?
who has a better chance to pick up a nice chick,
the guy in Hyundai or Benz?
One more question, bit more important one.
How about head collision?
MBWorld Fanatic!
Joined: Dec 2006
Posts: 4,949
Likes: 39
From: Clifton, NJ
96 and 08 911 turbos
2. it ain't an elantra. This is a full size car. You will be fine in a head on collision.
Senior Member
Joined: Sep 2007
Posts: 330
Likes: 2
2007 S 600 / '06 911 Porsche C4S cab
p.o.s.
These car makers don't get it. They imitate German cars and deliver a p.o.s. in comparison.There are BMW look alikes, and Mercedes wannabees. If you think like you look like you're in a Mercedes and that does it for you -- amongst those that don't know the difference -- then good luck to you. If you want performance/ safety/ excellent engineering /technoloical advances and quality goods, then cheap imitations are just fluff.
A cheap suit will always be a cheap suit.
A cheap suit will always be a cheap suit.
Member
Joined: Nov 2004
Posts: 153
Likes: 0
These car makers don't get it. They imitate German cars and deliver a p.o.s. in comparison.There are BMW look alikes, and Mercedes wannabees. If you think like you look like you're in a Mercedes and that does it for you -- amongst those that don't know the difference -- then good luck to you. If you want performance/ safety/ excellent engineering /technoloical advances and quality goods, then cheap imitations are just fluff.
A cheap suit will always be a cheap suit.
A cheap suit will always be a cheap suit.
Every time I hear about some "mercedes killer" and then i drive it, I always return to my belief that Mercedes is the only "real deal" out there (with the possible addition of BMW) and that everything else is just a rough approximation, and falls short.
MBWorld Fanatic!
Joined: Dec 2006
Posts: 4,949
Likes: 39
From: Clifton, NJ
96 and 08 911 turbos
These car makers don't get it. They imitate German cars and deliver a p.o.s. in comparison.There are BMW look alikes, and Mercedes wannabees. If you think like you look like you're in a Mercedes and that does it for you -- amongst those that don't know the difference -- then good luck to you. If you want performance/ safety/ excellent engineering /technoloical advances and quality goods, then cheap imitations are just fluff.
A cheap suit will always be a cheap suit.
A cheap suit will always be a cheap suit.
not everyone needs to have the best in engineering and brand name at twice the price
Senior Member
Joined: Mar 2004
Posts: 424
Likes: 0
From: Ohio
ML-350, Maserati Quattroporte
Agree. If you have money and wear Crocs instead of Birkinstoks, Levis instead of designer jeans and a cheap watch instead of an up brand Swiss, then yes this is the perfect car for you.
Senior Member
Joined: Sep 2007
Posts: 330
Likes: 2
2007 S 600 / '06 911 Porsche C4S cab
For the past 3 decades, Mercedes has led the way with safety and innovative features, and yes, not everyone can afford one. But for Hyunda fans, they have a club for posers and when you buy their imitation MB -- you just joined it!
MBWorld Fanatic!
Joined: Jun 2007
Posts: 1,936
Likes: 350
From: Huntington NY
S560
These car makers don't get it. They imitate German cars and deliver a p.o.s. in comparison.There are BMW look alikes, and Mercedes wannabees. If you think like you look like you're in a Mercedes and that does it for you -- amongst those that don't know the difference -- then good luck to you. If you want performance/ safety/ excellent engineering /technoloical advances and quality goods, then cheap imitations are just fluff.
A cheap suit will always be a cheap suit.
A cheap suit will always be a cheap suit.
Senior Member
Joined: Mar 2004
Posts: 424
Likes: 0
From: Ohio
ML-350, Maserati Quattroporte
They imitate, as Lexus did in the early 90's and while doing so they get to eat some of the luxury marques dinners. They will take some sales away from the Germans/Japanese, but more from the E class type buyer. No one who is actually looking to buy an S550 is walking away with a Hyundai...
MBWorld Fanatic!
Joined: Sep 2007
Posts: 3,008
Likes: 58
From: Poconos, Pennsylvania
Protecting the Earth from the Scum of the Universe
I'm happily married (no chicks for me), I hope, you are happily married also.
2. I know, I'll be fine in head on collision, because you won't find me in Hyundai. Ever.
But, if I see you in Hyundai, I'll laugh at you.
As for Equus, nice shell, no proven substance.
Don't forget, you get what you paid for.
Super Member
Joined: Oct 2009
Posts: 517
Likes: 2
From: AZ
'10 MB S550, '11 RR HSE LUX
That's exactly what the problem with this design is: there's no main theme. It looks just like another generic large sedan. The interior of an S Class is hard to confuse with any other car. In Equus, the navigation screen looks like it came from a Lexus and the myriads of various buttons can come from any other sedan. No matter how good the materials are, the cabin does not give the look and feel of an expensive luxury cruiser. It's just another wannabe with no ergonomics in mind.
Super Member
Joined: Sep 2009
Posts: 550
Likes: 0
From: California USA
2004 S55 ///AMG, 2007 E350
AutoWeek reports that Hyundai's marketing strategy is to have a salesman come to you with the car for test drives and even sign the purchase/lease paper work at your place. The owner manual comes on an iPad and for any service, a Hyundai rep comes to you with a loaner Equus or Genesis, picks up the car and brings it back when done.
I am sure many people will like these added perks, but I agree the Lexus or Infiniti buyer is the target customer, not German luxury customers. Although the mid-size buyers like E Class, BMW 5 Series or Audi A6 customers might see the Equus as an opportunity to move up one class without paying a premium.
I have not driven a Hyundai ever, but it sure looks like they come a long way in 20 years. People used to say the same thing about Lexus too, calling it a Toyota but they captured market share quickly and have an excellent reputation. Germans even admit they learned a few lessons from Lexus on improving on NVH with their cars.
I for one will keep an open mind and won't dismiss them yet.
I am sure many people will like these added perks, but I agree the Lexus or Infiniti buyer is the target customer, not German luxury customers. Although the mid-size buyers like E Class, BMW 5 Series or Audi A6 customers might see the Equus as an opportunity to move up one class without paying a premium.
I have not driven a Hyundai ever, but it sure looks like they come a long way in 20 years. People used to say the same thing about Lexus too, calling it a Toyota but they captured market share quickly and have an excellent reputation. Germans even admit they learned a few lessons from Lexus on improving on NVH with their cars.
I for one will keep an open mind and won't dismiss them yet.
