How many U.S W222 shoppers would be interested in an SWB?
I know some people will say "get an E if you want a SWB S", but we all know that isn't the case.
BMW, Jaguar, I'd assume Audi, etc. all offer SWB variations of their Large Sedans, and their SWB variations are typically the most popular. I don't get why M-B pulled that option from the S-Class once the W220 (or was it W140) started.

We still have the S320 LWB. The longer wheelbase gives a better ride and this is probably why they don't offer the SWB in the US. It also would dilute the brand, something you have written about. That said, I have always found that the SWB models are more in proportion and have a more pleasing appearance. This was also true of the R350, which was sold in a SWB in other countries and looked much better than the ones we saw in the US.
Yeah, I agree that SWB's are almost always the best proportionally (it seems most manufacturers design them as SWB's and then offer "extended versions", hence more awkward proportions). The current BMW 7-Series is the most pronounced example of this: Great proportions in SWB and absolutely hideous in LWB, IMO.
However, what's odd to me is how the S-Class actually usually seems to look more awkward in SWB. The W221 SWB doesn't seem "right" and the W220 was already such a soft design to begin with, the SWB seemed to just take away so much of its presence. I wouldn't be surprised if M-B designed their S's as LWB's initially.

The W222 SWB pictures, however, seem to have great proportions and seems to have a more athletic stance and aura.
All that said, I sometimes wonder if the only reason I ever have found an SWB S-Class "awkward" like the '06 S350 or the SWB W221's I've seen in Europe, are simply because I'm so used to the LWB versions that they naturally just seem alien.

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