The New 7-Series is Here to Battle the S-Class - If You Can Get Past the Front End!
But, people buy gaudy stuff, especially in Asia. You can fault BMW for designing what people want, I just hope Mercedes resists the urge to go the same way. Hopefully they take a page from Land Rovers book and stick with more simple, timeless designs. BMW has always wanted to go this way, this car reminds me a lot of say the bangle 7 Series, looking side by side there was just no comparison to the S Class then, and then after that they toned it down and it appealed to me again…
Last edited by SW20S; Nov 25, 2022 at 02:14 PM.
But, people buy gaudy stuff, especially in Asia. You can fault BMW for designing what people want, I just hope Mercedes resists the urge to go the same way. Hopefully they take a page from Land Rovers book and stick with more simple, timeless designs. BMW has always wanted to go this way, this car reminds me a lot of say the bangle 7 Series, looking side by side there was just no comparison to the S Class then, and then after that they toned it down and it appealed to me again…
Last edited by cheenuabc; Nov 25, 2022 at 07:56 PM.
I imagine the front end of the car will evoke differing opinions, but it is not gaudy. I have been to Barcelona, I have seen Antoni Gaudi’s architecture. This isn’t it.
The new 7 is very nice and its interior will absolutely set a new standard.
By contrast, the S580 interior is barren and cold, bereft of any design. Unless reflection of air vents in the front windshield is considered a design element?
So don’t be surprised if and when MB chases or copies a few of these interior design elements.
I imagine the front end of the car will evoke differing opinions, but it is not gaudy. I have been to Barcelona, I have seen Antoni Gaudi’s architecture. This isn’t it.
The new 7 is very nice and its interior will absolutely set a new standard.
By contrast, the S580 interior is barren and cold, bereft of any design. Unless reflection of air vents in the front windshield is considered a design element?
So don’t be surprised if and when MB chases or copies a few of these interior design elements.
I don’t see Mercedes taking design cues from this car, this car won’t sell anywhere near as well as the S Class does here (it never has), and I don’t see anybody who likes the S Class leaving and going to this car. The only reason they might do that is if this really takes off in China, which is where this 7 Series is designed for my BMWs own admission.
Last edited by SW20S; Nov 25, 2022 at 09:32 PM.
So sell your Mercedes, some people might find it flashy, buy a vw beetle and call it a day and stop being jealous of more successful people!!
The Best of Mercedes & AMG
It’s not jealousy at all, I can buy whatever I want including gaudy goods with brands stamped all over them, I just think that’s cheesy. I’m allowed to have an opinion, if you want to wear a $400 T shirt that says Gucci all over it that looks like it was made for your wife, go for it lol. I think it looks ridiculous.
It’s not jealousy at all, I can buy whatever I want including gaudy goods with brands stamped all over them, I just think that’s cheesy. I’m allowed to have an opinion, if you want to wear a $400 T shirt that says Gucci all over it that looks like it was made for your wife, go for it lol. I think it looks ridiculous.
Last edited by cheenuabc; Nov 25, 2022 at 09:59 PM.
I like my S Class. I do not love my S Class.
There is no doubt I will look towards getting this BMW in 2-4 years when I feel like it.
I imagine the front end of the car will evoke differing opinions, but it is not gaudy. I have been to Barcelona, I have seen Antoni Gaudi’s architecture. This isn’t it.
The new 7 is very nice and its interior will absolutely set a new standard.
By contrast, the S580 interior is barren and cold, bereft of any design. Unless reflection of air vents in the front windshield is considered a design element?
So don’t be surprised if and when MB chases or copies a few of these interior design elements.
As for the exterior, I can’t get over the grill. Maybe in all black, but still way too much for me. S exterior is the opposite, bland and lacking style. One might even say boring and not in a good way. Especially since the C,E and S are now closer in design and looks than ever. People will get used to the 7, but many won’t. Of all the endless iterations they likely produced internally for the front end I find it puzzling that this is the best they could do.
It limits the ability to move the driver’s seat back into the furthest driving position. So if any driver is 6’5” or taller, maybe even 6’3” or 6’ 4”, he would be throwing a lot of money away because the screen can’t be lowered while still driving comfortably.
As for the exterior, I can’t get over the grill. Maybe in all black, but still way too much for me. S exterior is the opposite, bland and lacking style. One might even say boring and not in a good way. Especially since the C,E and S are now closer in design and looks than ever. People will get used to the 7, but many won’t. Of all the endless iterations they likely produced internally for the front end I find it puzzling that this is the best they could do.
The large screen option doesn’t bother me, being on the options I just don’t want design language which isn’t optional. Mercedes by and large is not a follower, the S Class is not all of a sudden going to look like a 7 Series.




There are questions about the material selection like cashmere (not very durable) and the crystal/plastic? strip but it's definitely a very forward thinking design. Given the poor sales of the 7 Series, they can only go up from here but I like their strong stance. Like it or not, they stand out.
I feel the E65 bangle butt 7 series was equally dividing but many interior design elements made it into other cars, especially the W221 S-Class. iDrive was shockingly horrible but it pushed MB to get creative as well. Now MBUX 2 is the most advanced interface in cars, followed by iDrive (yes, all definitely better than Tesla's or other EV interfaces).
Last edited by Wolfman; Nov 26, 2022 at 07:52 PM.








