S-Class (W223) 2021 to Present

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Old 07-05-2023 | 03:41 PM
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Originally Posted by crabman
Everything has too much branding for me, has for years. I read the nouveau roturier like to flaunt their money and see no shame in it, but I see it as a vulgar. Whatever... I'm an old man only inches away from chasing teenagers off of my lawn with a charged garden hose; what do I know?
Years ago that used to separate Mercedes owners from other brands such as Cadillac but that distinction was lost in the MTV era.
Old 07-05-2023 | 07:04 PM
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This is actually part of MB's ongoing branding strategy since Mercedes is recognized as a luxury brand, not unlike Chanel and Luis Vuitton. As such you can expect more logo branding on their cars throughout. More so on the high-end. As in well above 100 logos per car...
If concept cars are an indication, expect that many logos in the grill, head or taillight design alone.

FYI: For the seventh consecutive year, Mercedes-Benz retains its position as the only European brand and the only luxury brand in the automotive sector in the top 10 of the 100 “Best Global Brands”.

Couple details from the Maybach EQS SUV.



Old 07-05-2023 | 10:56 PM
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Originally Posted by crabman
It's a trend in all industries world-wide; some culture/countries more than others, but a trend. More approachable, memorable, easier to place in multiple sizings without losing detail or becoming too cluttered in appearance.

The latter is beneficial because it lets you scale from phone to billboard and allows the embedding of more logos. Some irony there...
True true and on the irony but very true.
Old 07-05-2023 | 10:58 PM
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Originally Posted by SW20S
I don't think they think that at all, I think they are just following industry design trends. Also remember that China is becoming a bigger and more important market, and that kind of conspicuous brand logo look is very very popular in Asia.
I don't know about you but I don't see other companies throwing their logo in every place they can think of. Only seen it on new MBs and only reason is that it apparently attracts buyers but please help me out and find some images of other brands doing these things, I genuinely want to know. Is bmw and audi doing this, is that what you mean?
Old 07-05-2023 | 11:02 PM
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Originally Posted by Wolfman
This is actually part of MB's ongoing branding strategy since Mercedes is recognized as a luxury brand, not unlike Chanel and Luis Vuitton. As such you can expect more logo branding on their cars throughout. More so on the high-end. As in well above 100 logos per car...
If concept cars are an indication, expect that many logos in the grill, head or taillight design alone.

FYI: For the seventh consecutive year, Mercedes-Benz retains its position as the only European brand and the only luxury brand in the automotive sector in the top 10 of the 100 “Best Global Brands”.

Couple details from the Maybach EQS SUV.



I see, how do companies get nominated for that reward, what are the criteria and on what basis?
Old 07-06-2023 | 03:22 AM
  #56  
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Originally Posted by Wolfman
This is actually part of MB's ongoing branding strategy since Mercedes is recognized as a luxury brand, not unlike Chanel and Luis Vuitton. As such you can expect more logo branding on their cars throughout. More so on the high-end. As in well above 100 logos per car...
If concept cars are an indication, expect that many logos in the grill, head or taillight design alone.

FYI: For the seventh consecutive year, Mercedes-Benz retains its position as the only European brand and the only luxury brand in the automotive sector in the top 10 of the 100 “Best Global Brands”.

Couple details from the Maybach EQS SUV.



That is actually really interesting. I was not aware that it was the only auto manufacturer and only European company in the top 10 of the 100 best. I too wonder how that is awarded, I will definitely look into it. Although I have to say a lot of people have been unhappy with MB in the last year or two so who’s to say they’ll make it eight years. Either way, it definitely makes a lot of sense as to the direction they’re taking because of it. I wonder where those Maybach logos got their inspiration from…

Jokes aside, I do think it is better suited on a hand bag. But at the end of the day what do I know, I don’t shop for this stuff and I’m just some keyboard warrior.
Old 07-06-2023 | 09:48 AM
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Originally Posted by W205C43PFL
I don't know about you but I don't see other companies throwing their logo in every place they can think of. Only seen it on new MBs and only reason is that it apparently attracts buyers but please help me out and find some images of other brands doing these things, I genuinely want to know. Is bmw and audi doing this, is that what you mean?
Are you kidding? Its everywhere on luxury products. Look at the huge new BMW logo on the 7 Series, like I showed you Lexus does it, Bentley does it, and its not just a car thing its spilling over into cars from other luxury goods.
Old 07-06-2023 | 11:45 AM
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Originally Posted by W205C43PFL
I see, how do companies get nominated for that reward, what are the criteria and on what basis?
https://interbrand.com/best-brands/

Seems like MB's brand value stands at $56 Billion. Behind Coca Cola and ahead of Disney...


Speaking of logos. Here is an image of the upcoming Maybach SL. Noteworthy hood



Last edited by Wolfman; 07-07-2023 at 11:30 AM.
Old 07-06-2023 | 12:23 PM
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Repetitive hood logos aside, it's strange seeing a SL with a hood star.

Originally Posted by Wolfman
https://interbrand.com/best-brands/

Seems like MB's brand value stands at $56 Billion. Behind Coca Cola and ahead of Disney...


Speaking of logos. Here is an image of the upcoming Maybach SL. Noteworthy hood
Old 07-06-2023 | 12:42 PM
  #60  
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Originally Posted by teksurv
Repetitive hood logos aside, it's strange seeing a SL with a hood star.
Agreed. That is MB's brand strategy. AMG completely removed the Mercedes Stars and even MB logos from their hoods. Now it's the Afalterbach AMG logo only. Maybach on the other hand has the Mercedes Star on every model. From the SL to the EQS SUV...
Old 07-07-2023 | 12:07 PM
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Originally Posted by AzurSL
That is actually really interesting. I was not aware that it was the only auto manufacturer and only European company in the top 10 of the 100 best. I too wonder how that is awarded, I will definitely look into it. Although I have to say a lot of people have been unhappy with MB in the last year or two so who’s to say they’ll make it eight years. Either way, it definitely makes a lot of sense as to the direction they’re taking because of it. I wonder where those Maybach logos got their inspiration from…
https://cimg1.ibsrv.net/gimg/www.mbw...a3650721c.jpeg
Jokes aside, I do think it is better suited on a hand bag. But at the end of the day what do I know, I don’t shop for this stuff and I’m just some keyboard warrior.
Agree with you on better suited on products produced by Chanel, LV, Gucci, Hermes, etc.

Let us know your findings on how MB made it on that list : )
Old 07-07-2023 | 12:08 PM
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Originally Posted by SW20S
Are you kidding? Its everywhere on luxury products. Look at the huge new BMW logo on the 7 Series, like I showed you Lexus does it, Bentley does it, and its not just a car thing its spilling over into cars from other luxury goods.
Fair enough, I just found the way MB did it is excessive compared to other car manufacturers but that is my opinion anyways : )
Old 07-07-2023 | 12:10 PM
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Originally Posted by Wolfman
https://interbrand.com/best-brands/

Seems like MB's brand value stands at $56 Billion. Behind Coca Cola and ahead of Disney...


Speaking of logos. Here is an image of the upcoming Maybach SL. Noteworthy hood

https://cimg2.ibsrv.net/gimg/www.mbw...9b9363da77.jpg
Thank you for the link.

Although Maybach isn't a fashion brand maybe Maybach customers actually want that? I am eager to see what Mythos have to offer.
Old 07-07-2023 | 12:11 PM
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Originally Posted by Wolfman
Agreed. That is MB's brand strategy. AMG completely removed the Mercedes Stars and even MB logos from their hoods. Now it's the Afalterbach AMG logo only. Maybach on the other hand has the Mercedes Star on every model. From the SL to the EQS SUV...
I think it will be more appreciated (by Maybach customers of course exceptions are that some want a understated car that looks like just a Mercedes but with the additional luxury) if that star is the Maybach logo instead but I get it, Maybach isn't trying to be Rolls-Royce (they don't need to have an entirely separate identity) reason why it is fine to have an MB logo and just a Maybach (brand name) on wheels.
Old 07-10-2023 | 04:54 AM
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Originally Posted by Wolfman
Maybach on the other hand has the Mercedes Star on every model. From the SL to the EQS SUV...
And even that, is still not enough for the Chinese customers. Where I'm from, most 'Maybach' owners replace their hood stars with Maybach badges. Like this.

Badge is aftermarket, of course, there's no official part number for this. But this badge job is so mainstream and common - to the point that most of the Chinese general public now believe it to be factory original





Old 07-10-2023 | 11:53 AM
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Originally Posted by rw594
And even that, is still not enough for the Chinese customers. Where I'm from, most 'Maybach' owners replace their hood stars with Maybach badges. Like this.

Badge is aftermarket, of course, there's no official part number for this. But this badge job is so mainstream and common - to the point that most of the Chinese general public now believe it to be factory original

https://cimg7.ibsrv.net/gimg/www.mbw...c35a08f5fa.jpg
The Maybach badge does make more sense than the Mercedes star on a Maybach though, I kind of agree with them in that case.
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Old 07-10-2023 | 01:16 PM
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Maybach isn't a brand, its a trim level.
Old 07-10-2023 | 01:42 PM
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Originally Posted by SW20S
Maybach isn't a brand, its a trim level.
Yes indeed we do know that.
Old 07-10-2023 | 01:44 PM
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Originally Posted by W205C43PFL
Yes indeed we do know that.
So to me having the Mercedes star makes a lot of sense
Old 07-10-2023 | 01:56 PM
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Originally Posted by SW20S
So to me having the Mercedes star makes a lot of sense
Fair enough we have different opinions.
For me I rather go with the fully debadged look but for those who are buying Maybachs and in forum member rw594's market specifically when "face" as he mentioned is something so important, the badges make sense to the majority of people there.
Old 07-10-2023 | 01:59 PM
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You would remove the stand up hood ornament on an S Class?
Old 07-10-2023 | 02:02 PM
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Originally Posted by SW20S
You would remove the stand up hood ornament on an S Class?
Only on a Maybach but then again I am not the target market of Maybach.
Old 07-10-2023 | 02:11 PM
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I don't get why you wouldn't want it on a Maybach S Class and but would on a regular S Class...
Old 07-10-2023 | 02:51 PM
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Originally Posted by SW20S
I don't get why you wouldn't want it on a Maybach S Class and but would on a regular S Class...
Did we get things confused, I said I want the MB star on the hood on a regular S-Class but the Maybach badge replacing the MB star on the hood if it was the Maybach.
Old 07-10-2023 | 04:34 PM
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Originally Posted by W205C43PFL
Did we get things confused, I said I want the MB star on the hood on a regular S-Class but the Maybach badge replacing the MB star on the hood if it was the Maybach.
I thought you said you wanted it debadged?

Personally I think adding any emblems to a car that it didn't come with is really cheesy, so adding the Maybach hood ornament when it didn't come that way and MB doesn't even sell the part is cheesy.


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