SL-Class (R230) 2003 -- 2012: Discussion on the SL500, SL550, SL600

SL/R230: SL cheaper in US

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Old 11-23-2004, 09:17 PM
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SL cheaper in US

SL 500 MSRP price in US is $90,620 which is around 69,500 EUR.

In Europe SL 500 EXCLUDING transportation fee and all taxes is 85,000 EUR which is $110,822 (without any optional equipment).

Similar price difference for SL 55 AMG, in US its 93,570 EUR, in Europe 113,000

Why is there such a big difference in price ? Shouldnt it be cheaper in Europe as its produced in Germany ?! Could someone please post SL prices in UK, i;ve heard they are even more expensive than in europe
Old 11-23-2004, 11:37 PM
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You are correct. Currently the Dollar to Euro exchange rate is terrible. 100k in US dollars gets you 76350 Euros.
Old 11-25-2004, 03:55 AM
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Prices are set more by market than by actual costs. Also remember that the US is the single largest (by cost) market for Mercedes-Benz.

The current pricing is close to when the exchange rate was reversed, i.e. US$0.85 bought one Euro. Now that the situation is the other way, the pricing must move upwards in the US, but a dramatic change in price wouldn't be tolerated. And maybe the exchange rates will equalize again in time.

-s-
Old 11-25-2004, 11:44 AM
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2004 SL500, 2007 R350 Sport
350 is £60630
500 is £73020
600 is £98830
55 is £95700

These are the basic prices. And with petrol around £4 per gallon here in the UK, you guys in the US of A have it made!
Old 11-25-2004, 01:11 PM
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Originally Posted by Scotsman
350 is £60630
500 is £73020
600 is £98830
55 is £95700

These are the basic prices. And with petrol around £4 per gallon here in the UK, you guys in the US of A have it made!
Those numbers cant be right, is that the price including tax ?
Old 11-25-2004, 06:14 PM
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Those UK numbers include tax at 17.5%.

The reason why the cars appear more expensive in Europe is because of the very weak dollar. I did some analysis about two years ago which compared car and option prices in the US, UK and Germany and, at the time, the German and US prices were comparable with UK prices about 5% more expensive for comparable spec. That was when the euro was worth US $0.95. Now it's worth $1.31, so the cars appear much less expensive than in Europe. Equally, for Europeans, the US appears ludicrously cheap, for Americans coming to Europe, Europe appears ruinously expensive.

Companies like Mercedes would dearly like to hike the price of their cars considerably because the dollars you are paying for them in are worth less than before. They can counter some of the exchange fluctuation by making the M Class in the US, but that dog of a car has just come bottom of a list of 140+ cars here, worse than anything coming out of newer car manufacturing countries like Korea. Problem is, they would like to hike the prices but cannot because demand would fall away, not so much for the SL but if the C Class were to go up 30%, noone would buy it.

The US economy relies heavily on foreign investors to prop up your deficits and in order to incentivise the investors to keep investing, they have to start getting more dollars for their euro, pound, yen. The danger for economies outside the US is then that demand for their products falls away as US purchasing power is eroded and that risks sending the economies into recession.

There's an interesting wrinkle on energy prices. Oil is priced in dollars, so that the recent hikes in dollar prices have been compensated for by the decline in the value of the dollar so that the impact of rising oil prices has been much more evident in the US than in Europe. mind you, as Scotsman says, our raw energy prices then have lots of tax put on, so we still end up paying more but the multiplier (Europe:US) is not as big as it once was.
Old 11-25-2004, 06:18 PM
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A further thought - it's true that SL prices are more in the UK than in Germany but not hugely so. If you want a real shock, go check out the price of an SL55 in Australia and, providing you're are sitting down, Norway.
Old 11-26-2004, 03:48 AM
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Originally Posted by blueSL
and, providing you're are sitting down, Norway.
Woha.. Source: http://www.mercedes-benz.no

SL 350 1172500 NOK = 139000 € = 183000 $
SL 500 1514100 NOK = 179000 € = 236000 $
SL 600 2060600 NOK = 244000 € = 321000 $
SL 55 2052900 NOK = 243000 € = 320000 $
SL 65 2866500 NOK = 340000 € = 447000 $

Old 11-26-2004, 04:51 AM
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There are other oddities in Nordic countries. In Finland, you can be fined for speeding based on your income. I believe it's something like 10% so when the head of Nokia was caught speeding, his fine was tens of thousands of dollars. No wonder the Finns are such a depressed suicidal lot. Norway has probably the most punitive tax regime of any country in the developed world... in spite of them being one of the top 5 oil exporters.
Old 11-27-2004, 09:21 PM
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SL500 and A-CLASS
Well some countries have a high tariff on cars imported. For example the SL500 would cost about 180K in US dollars in Taiwan because of the 100% tariff and other taxes.
Old 11-28-2004, 07:53 AM
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Originally Posted by tiggerfink
Well some countries have a high tariff on cars imported. For example the SL500 would cost about 180K in US dollars in Taiwan because of the 100% tariff and other taxes.
Prices mentioned are without any taxes .... As i;ve already said, SL500 in Serbia costs 85,000 EUR + 20 % cus. tax (102,000EUR) + 20% tax =124,000EUR , and thats with no optional equipment

I've paid mine 112,000 EUR, when you add tax its gonna cost 160,000 ER which is 210,000USD ! I believe you can get a SL65 with a nice optional package + tax for this amount, correct me if i am wrong !
Old 11-28-2004, 11:33 AM
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SL500 and A-CLASS
Go to this link and see the price of a SL500 in Taiwan.

http://www.mercedes-benz.com.tw/amw/...-0-0-1,00.html

The tariff is always included in the price. In most countries, you will never see the tariff as a separate cost. The SL500 - Base Price in Taiwan is NT$6,550,000. Divide 6,550,000 by 30 and you get about $218,000 in US dollars. What makes the price of cars different in most countries is the hidden tariffs, and hidden regulation taxes.

A C-class in Taiwan is about $70,000 in US dollars.

Last edited by tiggerfink; 11-28-2004 at 11:53 AM.
Old 11-28-2004, 01:22 PM
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Originally Posted by tiggerfink
Go to this link and see the price of a SL500 in Taiwan.

http://www.mercedes-benz.com.tw/amw/...-0-0-1,00.html

The tariff is always included in the price. In most countries, you will never see the tariff as a separate cost. The SL500 - Base Price in Taiwan is NT$6,550,000. Divide 6,550,000 by 30 and you get about $218,000 in US dollars. What makes the price of cars different in most countries is the hidden tariffs, and hidden regulation taxes.

A C-class in Taiwan is about $70,000 in US dollars.
I do not know about taiwan, but SL500 base price in Germany is 85,000 EUR, same as in Yugoslavia, Hungary, Austria, etcetc (most of Europe). Tax is almost NEVER included in the price, as every country has different tax %. Tax is included on cars on stock thou ...

What pisses me off is the fact that i could have saved over 20k USD if i bought the car in USA and imported it myself (shipping costs 3,000 USD to Europe)...
Old 11-28-2004, 01:50 PM
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It will be interesting to see what happens to SL prices in the US over the next few months. Economists here are saying the dollar has as far to fall again, call it another 15% devaluation. That will make the dollar worth only 60% of what it was a couple of years ago. If you're in the US, and want an SL, buy now, in the medium term, they are not going to get any cheaper.
Old 11-28-2004, 05:05 PM
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Huh. Great observation Blue SL. If there was an effect, I wonder how it will reflect on resale values? I would imagine that we would be able to get more than if everything was left as it is.
Old 11-28-2004, 11:48 PM
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SL55 AMG
It's difficult to go into detail in just a few sentences, but if you look at just the Mercedes car brand, the financials are already tough and getting tougher.

- 50% of Mercedes are sold in the US. MB Germany sells the cars wholesale to MB USA and local content (MB USA margin/Dealer margin/local added value) in is dollars.

- Across all the model ranges, vitrtually all the labour costs and most of the component costs will be priced in euro or yen. The SL55 supercharger is made in Japan, for example. The steel for the cars comes from Thyssen's plants in Germany. Bosch electronics is increasingly being made in the lower labour cost new countries of the EU, for example the Czech Republic.

- Germany is going through a tough time at the moment. The highest unit labour costs, strong unions and a culture of social welfare make Germany, along with France, bad news from the point of view of employment costs, even though both those countries have much to recommend them as places to live.

- Research has shown that only about 50% of the effect of exchange rate fluctuations can be passed on to US consumers in the form of higher prices. They are much more ready to switch brands where the less savvy UK consumer just folds and accepts the higher prices.

- If you say that 60% of the sticker price is the wholesale cost of the car to MB USA, it's that 60% which needs to rise to compensate for the value of the dollar. On an $80000 sticker priced car, MB USA is paying, say, $48k and to compensate for a 30% decline in the value of the dollar, that $80k needs to rise to about $94k. If that 50% figure is accurate, you might see them adding $6 - 8k to the price.

- All that says MB profits are being squeezed by the decline in the value of the dollar. Either MB Germany are selling the cars for less to MB USA or MB USA are taking a smaller margin.

A company like DC compensates by making product in the US and selling outside but there isn't much of a market for Chrysler products in Europe apart from Jeep.
Old 11-29-2004, 10:43 AM
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It is quite disconcerting to read some of the news over here and realize that the dollar is going to be falling even more shortly.
I wonder where the limit lies before the United states stops its "Irrational Exuberance" and stops depending on foreign financiers of its debt.

This is fiscal policy that I wouldn't recommend for an 18 year old and I certainly don't see it doing much good for an entire nation.
Old 11-29-2004, 02:45 PM
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So what do you say on these prices!!!!!!!!!!!!!!

I am a man living in an island called Malta , which is situated in Europe near Italy but is indipendent from italy...... and here car prices are just unbelievable. For example the Mercedes SL500 starting price (i.e. without any options) here costs Lm93 000 which is equivalent to $284 887 . Even for example the Mercedes C-class sports coupe here costs Lm22 500 equivalent
to $68 924 . The normal salary (every month) is $1409 . That means that I need to work for 17 years without spending even a penny. If we hold the salary constant (i.e. the same normal salary is also the normal salary of USA....which I don`t think so) it would need a US citizen
5 years working without even spending a penny. AN SL500 in USA costs $89 900 MSRP . Can you tell me what MSRP mean? Does that price is the price of an SL500 on the road??? I mean here you just enter the showroom and the salesman tells you the SL500 on the road is $284 887 (obviously he would request you the money in Maltese Liri) . So my question is.....is the $89 900
figure ...the on the road price of an SL500 or are there any taxes to pay for???? and if yes...which are they???
If that price is on the road price of an SL500...we can say loudly and proudly GOD BLESS AMERICA.
Life here in Malta is a total hell. Car prices are the most expensive in the world (due to taxes and registration taxes which is Malta are 15% and 75% of the factory car value ...so that is equal to 90% and than you have to add the profit of the dealer and it becomes actually 100% i.e.. double
the value of the car) and in turns...... we have the worst roads in the world (even Iraq have better roads than us). Having said that...another drawback is that Malta is a very small island 30km by 20km so we do not have roads to exceed 120km/h !!!! SO it does not make sens to have a V8 on our roads (if you can call them roads!!!!) Even the car license is costly and the insurance is literally unbelievable!!!!! and not to talk on petrol/diesel/unleaded prices!!!!
Can you tell me how much does the license costs in USA (assume that the person is over 22) and also the cost of the insurance on an SL500 in USA. (I heard that in Malta.....an SL is actually non-insurable....because the yearly price of the insurance would mean thousand of dollars. actually the SL500 price (which is $284 887) , is more than a Lamborghini Murcielago $279 900 more than an Aston Martin Vanquish $234 260 and more than a Ferrari 612 Scaglietti $ 247 850 . The high car prices is due as I said above due to high registration tax and the other 15% tax (mainly we call it VAT - value added tax) . So you would tell me....... whats the price of a Lamborghini Murcielago in Malta....I would say....make the figure times 3 and we should be there $839 900. The irony in all this is that Malta is know to hold the greatest number of Ferraris per capita in the whole world. In Malta if you are a business man you can say you can buy Ferraris (even if you hold a small shop) because the government charge taxes on persons like me ( persons without any strenghts....just $1409 per month) and favours the businessman by letting him charge high prices on everything (i.e. goods and services) and also letting the business man to evade from tax!!!!!! so we can say that those owning a Ferrari here are millionaire...and in Malta we have around 50 Ferraris....in an island which holds 400 ,000 people!!!!!!!!

Malta is actually a hell in every sens of the word. Here we can only afford cars that cost $21 000........ usually a Fiat or Citroen or a low quality European Ford!!!!!!! I just want to leave this country because I can`t live without a Mercedes and in USA.....I think I will be able to buy one.........I mean the normal salary in USA is more than $1409....can you tell me roughly the normal (average salary) of normal (not managers or lawyers or doctors) persons in USA.

I thank you very much and I hope this will be a great discussion
Old 11-29-2004, 05:09 PM
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SL500 and A-CLASS
I believe the car prices in the EU are artificially more than the US because of regulation fees. Like, owning a car with more than 4 cylinders, pollution fees, and etc. You may not see alot of these fees because they are included in the base cost.

I am curious what the restrictions of importing a new car from the US to your country would cost. I thought about importing a SL500 to Taiwan but the fees to registry the car was unbelievable. The fees are less for a use car.
Old 11-29-2004, 05:37 PM
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We are comparing prices WITHOUT TAX here, so please post only base price of SL cars in your country. 'On the road' price Ivan mentions is the price including TAX.
Old 11-29-2004, 05:40 PM
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Originally Posted by tiggerfink
I believe the car prices in the EU are artificially more than the US because of regulation fees. Like, owning a car with more than 4 cylinders, pollution fees, and etc. You may not see alot of these fees because they are included in the base cost.

I am curious what the restrictions of importing a new car from the US to your country would cost. I thought about importing a SL500 to Taiwan but the fees to registry the car was unbelievable. The fees are less for a use car.
You are wrong, regulation fees are not included in the price i;ve mentioned earlier...
Old 11-30-2004, 08:44 AM
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"We are comparing prices WITHOUT TAX here, so please post only base price of SL cars in your country. 'On the road' price Ivan mentions is the price including TAX."

You said this above MIKI. Yes exactly......ON THE ROAD PRICE means that you just paid that money and the car is yours and do with it what you want..........I mean there are no more taxes to pay or other things........just you paid $284 887 and thats all the price.

Thats the main question that I am asking here............what is the price of an SL500 in USA including everything (i meanTAXES ,and registration, )?????
I mean ..... does the $89 900 price inclusive of taxes and registrations???????????
I also asked other questions in my previous post..........can someone living in USA answer them for me??!!
Old 11-30-2004, 09:08 AM
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The $89,900 you're talking about is selling price. You have to add state sales tax (6% in NJ), registration ($125) and some other BS fees. Gas guzzler tax on the SL500 I think was $1200. On my SL55, I paid $1700 for gas guzzler tax.
Old 11-30-2004, 09:40 AM
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Originally Posted by ivan18
"We are comparing prices WITHOUT TAX here, so please post only base price of SL cars in your country. 'On the road' price Ivan mentions is the price including TAX."

You said this above MIKI. Yes exactly......ON THE ROAD PRICE means that you just paid that money and the car is yours and do with it what you want..........I mean there are no more taxes to pay or other things........just you paid $284 887 and thats all the price.

Thats the main question that I am asking here............what is the price of an SL500 in USA including everything (i meanTAXES ,and registration, )?????
I mean ..... does the $89 900 price inclusive of taxes and registrations???????????
I also asked other questions in my previous post..........can someone living in USA answer them for me??!!
Tax in Yugoslavia is 20% + 20% (eg. if base price is 100,000EUR, 'on the road' price is 144,000 EUR)
However,there are ways not to pay the tax at all, for example if you open a regional office of an offshore company. I am sure ppl drving ferraris in Malta go around paying tax or perhaps they buy it under company name so their company pays less tax to the govt.
Old 11-30-2004, 12:41 PM
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thanks Jettie for the information........ you cleared me the situation for me.
Can you tell me for example about license, and the insurance on an SL500????? And what about the average salary per month in NJ??????


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