SL/R232: $40,000 off with conquest on the sl63 pretty insane
Thread Starter
Member
Joined: Feb 2005
Posts: 233
Likes: 2
From: Northern Jersey
2022 911 c4s cab, 2022 Lambo Urus
$40,000 off with conquest on the sl63 pretty insane
Member
Joined: Sep 2004
Posts: 195
Likes: 26
From: Canada
Here in Canada I am seeing significant stock build up in the SL63. Many are going for $40k off msrp and will likely go even lower as the summer winds down. I'm predicting $60k off for new units which are leftovers. I wouldn't be surprised to see dealers dumping 2022 MY cars which have just sat for months on end.
It's unfortunate to see that the SL63 sell so poorly.
It's unfortunate to see that the SL63 sell so poorly.
Senior Member
Joined: Sep 2009
Posts: 256
Likes: 39
From: Vancouver, BC, and sometimes AZ
2015 E63S
I think it’s overpriced. Also, they only brought in the SL63, no SL55, just to be a little extra greedy (to only have the top model available). On top of it, the dealers found interesting ways to add to “market adjustments” to their 2022 showroom models
thus inflating the price even higher, beyond reach… and here we are: Too many 2022’s now sitting on Canadian lots with the 2024 order guides around the corner.
In 2021, the outgoing SL63 model started at $170. What makes this new one worth $45k more? What makes it worth 40k more than a new BMW M8 cabriolet?
I think it’s a beautiful car and I’d like to buy one but the price is just way too high. Maybe an SL55 if they decide to bring it to Canada one day.
thus inflating the price even higher, beyond reach… and here we are: Too many 2022’s now sitting on Canadian lots with the 2024 order guides around the corner.
In 2021, the outgoing SL63 model started at $170. What makes this new one worth $45k more? What makes it worth 40k more than a new BMW M8 cabriolet?
I think it’s a beautiful car and I’d like to buy one but the price is just way too high. Maybe an SL55 if they decide to bring it to Canada one day.
Last edited by van_rider; Jun 13, 2023 at 01:32 AM.
Junior Member
Joined: Jan 2007
Posts: 70
Likes: 3
2020 GT 63s, 2020 G63, 2018 GTR, 2020 Ferrari Pista Spider, Ferrari 2018 812 SF, Ferrari 2019 Lusso
For Canadian car…Is there a luxury tax on top of the cost of that discounted price, my guess is that there would be adding another 19-20 k to the price.
Last edited by spyderman; Jun 13, 2023 at 03:12 AM.
Member
Joined: Sep 2004
Posts: 195
Likes: 26
From: Canada
Mercedes did misprice this car and the market has spoken. This situation is not unlike what happened with the GTS/GTC/GTR pre COVID a number of years ago where new cars were being dumped for $50k+ off list late in the year. This is turn killed the resale market.
Last edited by big_willy; Jun 13, 2023 at 08:17 AM.
Junior Member
Joined: Jan 2016
Posts: 44
Likes: 6
SL63,X6M,Mc600LT,296GTB
Nope the SL63 have more meat but also cost a lot more for just a tuned and little extra stuff.. 20K off the SL55 only on 22 and tthere are bery little left on the martket so jump on one if you find it
Trending Topics
MB World Stories
The Best of Mercedes & AMG
Manual Mercedes? 6 Times Sindelfingen Let Drivers Have All The Fun
Verdad Gallardo
Mercedes SLR McLaren 722 S Is Extremely Rare Example Modified by McLaren
Verdad Gallardo
8 Classic Boxy Mercedes Designs That Have Aged Like Fine Wine
Verdad Gallardo
Flawlessly Restored Mercedes 190E Evo II Heads to Auction
Verdad Gallardo
Electric Mercedes C-Class Unveiled: 11 Things You Need to Know
Verdad Gallardo
Mercedes EQS Gets A Major Update: Everything You Need to Know
Verdad Gallardo
5 Underrated Mercedes-Benz Models That Don't Get the Love They Deserve
Verdad Gallardo
Mercedes 300D Has Pushed Well Past 1 Million Miles and It Ain't Stopping
Verdad Gallardo
10 Most Reliable Mercedes-Benz Models You Can Buy Used
Verdad Gallardo
Super Moderator
Joined: May 2002
Posts: 10,544
Likes: 3,675
From: Land of 10,000 lakes
AMG GTC Roadster, E63s Ed.1, M8 Comp. Coupe
I think it's good question to check into. Like the AMG GTS and GTC. Same engine but larger turbos, higher boost pressure, couple different/lighter components. Apart from engine slightly different gearing.
The SL63 obviously has twin scroll turbos unlike the AMG GT models but I am still surprised that the power output is so low with that much hardware. The same engine with twin scroll turbos in the E63s was already over 600HP 6 years ago.
Hard to imagine that AMG detuned this engine down to 469hp in the SL55 without stripping it down.
The SL63 obviously has twin scroll turbos unlike the AMG GT models but I am still surprised that the power output is so low with that much hardware. The same engine with twin scroll turbos in the E63s was already over 600HP 6 years ago.
Hard to imagine that AMG detuned this engine down to 469hp in the SL55 without stripping it down.
MBWorld God!
Joined: Dec 2019
Posts: 32,366
Likes: 6,323
I think it's good question to check into. Like the AMG GTS and GTC. Same engine but larger turbos, higher boost pressure, couple different/lighter components. Apart from engine slightly different gearing.
The SL63 obviously has twin scroll turbos unlike the AMG GT models but I am still surprised that the power output is so low with that much hardware. The same engine with twin scroll turbos in the E63s was already over 600HP 6 years ago.
Hard to imagine that AMG detuned this engine down to 469hp in the SL55 without stripping it down.
The SL63 obviously has twin scroll turbos unlike the AMG GT models but I am still surprised that the power output is so low with that much hardware. The same engine with twin scroll turbos in the E63s was already over 600HP 6 years ago.
Hard to imagine that AMG detuned this engine down to 469hp in the SL55 without stripping it down.
Senior Member
Joined: Feb 2002
Posts: 263
Likes: 148
SL65(R231), SL65(R230), 600SL, 560SL(86), 560SL(89),250SL(68),250SL(67), 190SL, 300SL(GW)
This type of discount can be attributed to several factors:
1. The MSRP was too high
2. The overall design and engineering have questionable appeal to actual clients, especially long time SL buyers Why ask previous buyers when MB knows exactly what consumers want?
3. MB's arrogance has finally caught up---------see #1 and 2 above
It's probably safe to conclude the initial feeding frenzy with $50K over MSRP is over, way over. The discounts will create havoc on resale.
1. The MSRP was too high
2. The overall design and engineering have questionable appeal to actual clients, especially long time SL buyers Why ask previous buyers when MB knows exactly what consumers want?
3. MB's arrogance has finally caught up---------see #1 and 2 above
It's probably safe to conclude the initial feeding frenzy with $50K over MSRP is over, way over. The discounts will create havoc on resale.
Super Moderator
Joined: May 2002
Posts: 10,544
Likes: 3,675
From: Land of 10,000 lakes
AMG GTC Roadster, E63s Ed.1, M8 Comp. Coupe
This type of discount can be attributed to several factors:
1. The MSRP was too high
2. The overall design and engineering have questionable appeal to actual clients, especially long time SL buyers Why ask previous buyers when MB knows exactly what consumers want?
3. MB's arrogance has finally caught up---------see #1 and 2 above
It's probably safe to conclude the initial feeding frenzy with $50K over MSRP is over, way over. The discounts will create havoc on resale.
1. The MSRP was too high
2. The overall design and engineering have questionable appeal to actual clients, especially long time SL buyers Why ask previous buyers when MB knows exactly what consumers want?
3. MB's arrogance has finally caught up---------see #1 and 2 above
It's probably safe to conclude the initial feeding frenzy with $50K over MSRP is over, way over. The discounts will create havoc on resale.
MBWorld Fanatic!
Joined: Jan 2013
Posts: 1,170
Likes: 413
From: Irvine, California
2022 AMG SL63
I keep hearing that Mercedes Benz didn't do much if any market research by asking questions of what people would want in a new SL. What is the data to support that? I wonder if it has just become a much-repeated trope. It presumes that the product planners, designers and engineers are unintelligent and clueless and not in contact with people who purchase and love their cars. That real market research is absent. Seems unlikely to me and more designed to make the repeaters of the idea feel more intelligent than those residents of the glass and steel "big corporations." It could be that Mercedes Benz really doesn't care what the uptake of their cars is and has the arrogant feeling that "we know best" - I just haven't seen any real data - just someone who knows someone who spoke with - blah blah blah. I guess I'm an agnostic here.
Senior Member
Joined: Feb 2014
Posts: 339
Likes: 205
From: Miami/Washington DC
2022 AMG SL63, 2015 Ferrari 458 Spyder, 2021 ALPINA B7
This type of discount can be attributed to several factors:
1. The MSRP was too high
2. The overall design and engineering have questionable appeal to actual clients, especially long time SL buyers Why ask previous buyers when MB knows exactly what consumers want?
3. MB's arrogance has finally caught up---------see #1 and 2 above
It's probably safe to conclude the initial feeding frenzy with $50K over MSRP is over, way over. The discounts will create havoc on resale.
1. The MSRP was too high
2. The overall design and engineering have questionable appeal to actual clients, especially long time SL buyers Why ask previous buyers when MB knows exactly what consumers want?
3. MB's arrogance has finally caught up---------see #1 and 2 above
It's probably safe to conclude the initial feeding frenzy with $50K over MSRP is over, way over. The discounts will create havoc on resale.
but the geniuses ar MB marketing and distribution should all be fired for gross incompetence. As a result of their failures we are dealing with an over abundance of vehicles and declining values.
Super Moderator
Joined: May 2002
Posts: 10,544
Likes: 3,675
From: Land of 10,000 lakes
AMG GTC Roadster, E63s Ed.1, M8 Comp. Coupe
as of this writing there are 174 new 2022 SL 63 and 21 SL 55 for sale and I think this entire debacle is the result of getting the initial timing of delivery wrong. I have just priced a new Porsche Turbo cabriolet and assuredly pound for pound it is a much more expensive proposition. however on balance there is absolutely nothing wrong with the price ofthe SL 63 for what it offers, the look and the driving experience.
but the geniuses ar MB marketing and distribution should all be fired for gross incompetence. As a result of their failures we are dealing with an over abundance of vehicles and declining values.
but the geniuses ar MB marketing and distribution should all be fired for gross incompetence. As a result of their failures we are dealing with an over abundance of vehicles and declining values.
MBWorld Fanatic!
Joined: Jul 2019
Posts: 1,513
Likes: 508
From: Westchester, NY
2014 Mercedes E350 4matic Wagon, 2018 Fiat 124 Spyder Lusso manual, 2005 Acura TSX manual
I don't think it's nearly that easy to change a car's model year, for US vins it's stamped in as the 10th digit of the VIN number so it's not a changable thing. However, some better planning was definitely needed here.
Senior Member
Joined: Feb 2002
Posts: 263
Likes: 148
SL65(R231), SL65(R230), 600SL, 560SL(86), 560SL(89),250SL(68),250SL(67), 190SL, 300SL(GW)
The second order derivative of depreciation become more positive for myriad reasons. I hope the R232 is a big success but I have major doubts.
If "Longtime SL buyers were also not the target audience at all with the new car.", what was the target???? Conquest sales would seem to be more difficult than previous consumers who already wrote a check or checks.
My first SL purchase was in 1986. I have many friends that are SL fans. I never met ANYONE that was a subject of MB SL market research. We here in the USA even have less color options! Do we matter?
The SL has been a MB icon since 1954...........is the R232 also treated with such reverence???
If "Longtime SL buyers were also not the target audience at all with the new car.", what was the target???? Conquest sales would seem to be more difficult than previous consumers who already wrote a check or checks.
My first SL purchase was in 1986. I have many friends that are SL fans. I never met ANYONE that was a subject of MB SL market research. We here in the USA even have less color options! Do we matter?
The SL has been a MB icon since 1954...........is the R232 also treated with such reverence???
Super Moderator
Joined: May 2002
Posts: 10,544
Likes: 3,675
From: Land of 10,000 lakes
AMG GTC Roadster, E63s Ed.1, M8 Comp. Coupe
That said, to your point it would be difficult if they change their mind mid-stream, so it is difficult to understand why they were trailing in their planning. COVID, missing chips/parts? This already started at the official launch in CA.
Last edited by Wolfman; Jun 27, 2023 at 01:32 PM.
Member
Joined: Feb 2023
Posts: 184
Likes: 138
From: Chicago and Palm Springs
2025 BMW Z4 M40i (Manual); 2025 Lexus NXH Luxury; 2021 Porsche Macan S; 2023 Audi Q5
The second order derivative of depreciation become more positive for myriad reasons. I hope the R232 is a big success but I have major doubts.
If "Longtime SL buyers were also not the target audience at all with the new car.", what was the target???? Conquest sales would seem to be more difficult than previous consumers who already wrote a check or checks.
My first SL purchase was in 1986. I have many friends that are SL fans. I never met ANYONE that was a subject of MB SL market research. We here in the USA even have less color options! Do we matter?
The SL has been a MB icon since 1954...........is the R232 also treated with such reverence???
If "Longtime SL buyers were also not the target audience at all with the new car.", what was the target???? Conquest sales would seem to be more difficult than previous consumers who already wrote a check or checks.
My first SL purchase was in 1986. I have many friends that are SL fans. I never met ANYONE that was a subject of MB SL market research. We here in the USA even have less color options! Do we matter?
The SL has been a MB icon since 1954...........is the R232 also treated with such reverence???
One can clearly argue that the roll out of this car was poorly handled. However, to try and reboot the model line to appeal to younger buyers (hell, that ain't me, I'll be 65 in less than two weeks) was, IMHO, rational and reasonable. The SL had an aging fan base; trying to appeal to 911 buyers was a natural goal, even if it is very difficult to achieve. All I can say is it worked for me. (Except the young part, I'm powerless to change that
)
Last edited by drgek; Jun 26, 2023 at 09:34 PM.
Super Moderator
Joined: May 2002
Posts: 10,544
Likes: 3,675
From: Land of 10,000 lakes
AMG GTC Roadster, E63s Ed.1, M8 Comp. Coupe
The SL was a dying model. In 2020, MB sold 1783 SLs in the United States. In 2019, that number was 1791. Yet, in the second half of 2022 alone there were 2024 R232s sold, and 918 in the first quarter of 2023.
One can clearly argue that the roll out of this car was poorly handled. However, to try and reboot the model line to appeal to younger buyers (hell, that ain't me, I'll be 65 in less than two weeks) was, IMHO, rational and reasonable. The SL had an aging fan base; trying to appeal to 911 buyers was a natural goal, even if it is very difficult to achieve. All I can say is it worked for me. (Except the young part, I'm powerless to change that)
One can clearly argue that the roll out of this car was poorly handled. However, to try and reboot the model line to appeal to younger buyers (hell, that ain't me, I'll be 65 in less than two weeks) was, IMHO, rational and reasonable. The SL had an aging fan base; trying to appeal to 911 buyers was a natural goal, even if it is very difficult to achieve. All I can say is it worked for me. (Except the young part, I'm powerless to change that
)
