SLS/R197/C197 AMG: SLS Black Series
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It would be interesting to know what sort of person buys an SLS (besides being affluent).
BTW, I've driven an SLS on the track, and I liked it, but I wasn't blown away to the extent I expected (though the sound is about as badass as a car can get
).
I wouldn't call myself affluent, just hard working and committed. I have been setting aside a portion of my disposable income for over a year and when I take delivery in Late March/Early April 2012 I will be putting a third or so down on it. Then financing the rest, so my payments won't change much from the CLK Black I have. I consider affluent meaning you're able to just walk into the dealer and cut a check.The reason for moving to the SLS is that I'm single, child-free, and relatively young compared to most SLS buyers so Carpe Diem. The CLK Black has been a blast but it feels like I bought a Kentucky Derby race horse and only use it run errands, leisurely rides, etc. Kind of feels like a waste since I don't get to track it as much as I would like due to work. Also, it's rarity makes you feel guilty for putting dull interstate miles on it.
I've driven a SLS around Road Atlanta as well as on the street. It's a car I can see keeping for 10+ years and putting 100k+ miles on it (like I did with my E46 M3). I understand why they are doing a Black Series and fault no-one that buys one, but the regular SLS is enough for me. The CLK Black at 507hp already has enough power to get squirrely under WOT passing someone, and to break traction at 70mph on a damp surface if you gun the throttle.
I love the brutal and authoritative sound of the M156/157 engine. So much so that I find R8's, 911's, etc lacking in the powerful sound department. Don't get me wrong, they sound great, just not the same as a large-displacement AMG V8.
The only thing that really interests me about the prospect of the SLS Black is the wide-body. I love wide-body cars. Otherwise the standard SLS is everything I want in a supercar, including daft doors.
Last edited by Carac; Sep 22, 2011 at 09:58 PM.
A thought......Maybe ALL future AMG cars should be the "end all" and built like the Black Series cars going forward as far as specs and become more limited in production and higher priced for exclusivity.......
Higher pricing/profit for MB would be realized per unit sold, better resale for owners, less depreciation over time, real instead of hyped exclusivity, etc..
People would be more attracted to the AMG brand versus other limited production performance brands, pay more if AMG was really exclusive and held its value better.....
It is not like Mercedes doesn't sell enough cars......and total AMG car sales must be a small percentage, albeit more profitable due to higher price points, I would guess.
They are also "halo cars" that are "walking advertising" for MB performance expertise, if you will...and would be more so, if AMG was at the very top of the MB product portfolio.........
AMG owners wouldn't be disappointed when a Black Series supersedes their expensive purchase and makes their AMG essentially a midrange or run of the mill MB for lack of a better word.......
There are more positives for AMG owners with more exclusivity and also it would be better for MB in the long run as far as having an upscale performance division that really stood out by itself and was more coveted, instead of diluting the AMG brand with more models within a model range.....
It would be interesting to analyze the repeat sales for AMG, or whether people flee to another marque due to feeling deceived when a Black Series in their model is launched or getting killed on depreciation because the exclusivity is not really there versus another marque, etc...
But maybe the recent Ducati alliance is supposed to do the trick for making AMG a more revered brand from MB marketing experts........but it certainly doesn't address the ongoing shortcomings of AMG ownership.....
Just dreaming though.
On another note, I've been pulled over four times for speeding, but issued zero tickets!! You just can't give a ticket to the bat mobile, I guess. It's kind of blowing my mind. Time to slow down, probably.
A thought......Maybe ALL future AMG cars should be the "end all" and built like the Black Series cars going forward as far as specs and become more limited in production and higher priced for exclusivity.......
Higher pricing/profit for MB would be realized per unit sold, better resale for owners, less depreciation over time, real instead of hyped exclusivity, etc..
People would be more attracted to the AMG brand versus other limited production performance brands, pay more if AMG was really exclusive and held its value better.....
It is not like Mercedes doesn't sell enough cars......and total AMG car sales must be a small percentage, albeit more profitable due to higher price points, I would guess.
They are also "halo cars" that are "walking advertising" for MB performance expertise, if you will...and would be more so, if AMG was at the very top of the MB product portfolio.........
AMG owners wouldn't be disappointed when a Black Series supersedes their expensive purchase and makes their AMG essentially a midrange or run of the mill MB for lack of a better word.......
There are more positives for AMG owners with more exclusivity and also it would be better for MB in the long run as far as having an upscale performance division that really stood out by itself and was more coveted, instead of diluting the AMG brand with more models within a model range.....
It would be interesting to analyze the repeat sales for AMG, or whether people flee to another marque due to feeling deceived when a Black Series in their model is launched or getting killed on depreciation because the exclusivity is not really there versus another marque, etc...
But maybe the recent Ducati alliance is supposed to do the trick for making AMG a more revered brand from MB marketing experts........but it certainly doesn't address the ongoing shortcomings of AMG ownership.....
It also might be that a majority of AMG owners buy an AMG from the perspective of separating themselves from the regular Mercedes owner, primarily for the snob appeal of owning a higher priced MB, for lack of a better word.......not for the performance difference......
I also wonder if most AMG owners actually know what the capabilities of their cars actually are and probably would be satisfied with a regular Mercedes for their everyday driving purposes....
If Mercedes did sell 3,000 SLSs in the US in the first year versus the approximate 500 or so they did, I think the car would not be perceived to be as special and I don't think Mercedes would want that at all........
I would also hope that people would not want to spend $ 220K for a car, that was not so exclusive, at 3,000 units, depreciating to $ 125K in 3-4 years and as a result they certainly would not want to buy another special series from Mercedes.......
Used SLSs in the US at a limited production of less than 500 cars are now are selling for $ 180K with less than 3,000 miles........
It will be interesting to see how many SLS owners buy another Mercedes for their next special car purchase......
The other factor is that people that buy SLSs at that price point only want the newest thing to stand out from the crowd.
SLS buyers are not probably not ultimately as brand loyal as the base MB customer and will go buy a Ferrari California - "Platinum Series" for their next purchase, etc...
It seems that further differentiation within a brand or model is going on with all upscale and performance manufacturers, i.e. Porsche, Bentley, Ferrari, etc...and Mercedes is also in the fray with their Black Series cars.....
It also might be that a majority of AMG owners buy an AMG from the perspective of separating themselves from the regular Mercedes owner, primarily for the snob appeal of owning a higher priced MB, for lack of a better word.......not for the performance difference......
I also wonder if most AMG owners actually know what the capabilities of their cars actually are and probably would be satisfied with a regular Mercedes for their everyday driving purposes....
It will be interesting to see how many SLS owners buy another Mercedes for their next special car purchase......
The other factor is that people that buy SLSs at that price point only want the newest thing to stand out from the crowd.
SLS buyers are not probably not ultimately as brand loyal as the base MB customer and will go buy a Ferrari California - "Platinum Series" for their next purchase, etc...
It seems that further differentiation within a brand or model is going on with all upscale and performance manufacturers, i.e. Porsche, Bentley, Ferrari, etc...and Mercedes is also in the fray with their Black Series cars.....
I believe the production numbers for the 2011 SLS were at 1200+ made by summer this year and as we can see, a good portion of those most recent orders have been made by dealers, not by customers, hence the inventory.
As far as my brand loyalty goes, if AMG stays on their current course, I will not be jumping ship for a while and plan on keeping the SLS for the foreseeable future. The fact that they don't feel the need to fiddle with it or release special editions every 3-4 months increases this feeling of wanting to retain it for a long time.
AMG has stated that they only plan to build the SLS for 3 years, 4 if you include the E-Cell version. Which is just fine with me.
Last edited by Carac; Sep 29, 2011 at 06:29 PM.
Now THAT is gonna be come car!
Can't wait to hear it!
http://rumors.automobilemag.com/repo...000-79237.html
Last edited by Carac; Oct 20, 2011 at 07:30 PM.
It also might be that a majority of AMG owners buy an AMG from the perspective of separating themselves from the regular Mercedes owner, primarily for the snob appeal of owning a higher priced MB, for lack of a better word.......not for the performance difference......
I also wonder if most AMG owners actually know what the capabilities of their cars actually are and probably would be satisfied with a regular Mercedes for their everyday driving purposes....
If Mercedes did sell 3,000 SLSs in the US in the first year versus the approximate 500 or so they did, I think the car would not be perceived to be as special and I don't think Mercedes would want that at all........
I would also hope that people would not want to spend $ 220K for a car, that was not so exclusive, at 3,000 units, depreciating to $ 125K in 3-4 years and as a result they certainly would not want to buy another special series from Mercedes.......
Used SLSs in the US at a limited production of less than 500 cars are now are selling for $ 180K with less than 3,000 miles........
It will be interesting to see how many SLS owners buy another Mercedes for their next special car purchase......
The other factor is that people that buy SLSs at that price point only want the newest thing to stand out from the crowd.
SLS buyers are not probably not ultimately as brand loyal as the base MB customer and will go buy a Ferrari California - "Platinum Series" for their next purchase, etc...
It seems that further differentiation within a brand or model is going on with all upscale and performance manufacturers, i.e. Porsche, Bentley, Ferrari, etc...and Mercedes is also in the fray with their Black Series cars.....
You comment that SLS's with 3,000 miles are selling for $180K and make that sound like a bad thing? Many of the SLS's sold with a sticker between $190K and $200K.
Let's be honest, a 5 to 10% hit on a 200K AMG? I don't know how you can't be happy with the way these cars are holding up when a 200K SL65 like you have was worth $150K or less with 3K miles.
Seems you might be a bit bitter on this subject. Every SLS owner that I know appears to be very happy with their purchase.
Just my .02




