Richer Americans Are Skipping SUVs for Station Wagons
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Member
Joined: May 2018
Posts: 188
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From: Washington, DC
2012 Ferrari FF, 1992 911 C2, 2019 e63s wagon (no longer lives at the Baltimore VPC)
Richer Americans Are Skipping SUVs for Station Wagons
No direct e63 content, but I thought that this would be of interest to those in this forum.
https://www.bloomberg.com/news/artic...station-wagons
https://www.bloomberg.com/news/artic...station-wagons
Member
Joined: Jun 2018
Posts: 182
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From: Austin, Texas
W213 AMG 2019 E63S Wagon
I read a related article about Audi as well but the jist was that they think Americans don't want wagons,.. because they build wagons that Americans don't want. Kind of a cycle.. I love my E63S Wagon, but long before I started looking at MB, I thought I wanted an Audi S or RS wagon, the 6 series not the 4. They don't even make a s or RS4 wagon... Audi only makes one U.S. Wagon, the Allroad, and for what you get I think it is overprice (as this same article I remember seems to conclude). Maybe Audi is helping MB Wagon sales?
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Joined: Jun 2010
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2018 E63S Wagon
Audi: "Let's only offer models of wagons no one wants."
Potential RS6 Avant Customers *frothing at the mouth* "SELL THE RS6 AVANT IN AMERICA!!!"
*No one in the US buys the Audi Wagons no one wants*
Audi: "I guess customers in the US don't want a wagon"
Potential RS6 Avant Customers "AAAAAAAARRRRRGGGGGHHHHH"
This also comes from a company that never realized it could print money by offering every globally available RS model in the US, instead of just conceding the market to BMW and Mercedes.
Potential RS6 Avant Customers *frothing at the mouth* "SELL THE RS6 AVANT IN AMERICA!!!"
*No one in the US buys the Audi Wagons no one wants*
Audi: "I guess customers in the US don't want a wagon"
Potential RS6 Avant Customers "AAAAAAAARRRRRGGGGGHHHHH"
This also comes from a company that never realized it could print money by offering every globally available RS model in the US, instead of just conceding the market to BMW and Mercedes.
MBWorld Fanatic!
Joined: Jan 2009
Posts: 3,829
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From: NY & FL
MB’s of all kinds.
I mean SUV's and crossovers seem to be all the rage now a days. Any MB dealer I go to they have all GLA, GLK, GLC, ML and GLS/GL on the lot. They usually have a couple E Wagons in stock but not much.
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Joined: Jun 2006
Posts: 6,649
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'03 E55, Range Rover Sport Supercharged, Ducati 748R
Audi: "Let's only offer models of wagons no one wants."
Potential RS6 Avant Customers *frothing at the mouth* "SELL THE RS6 AVANT IN AMERICA!!!"
*No one in the US buys the Audi Wagons no one wants*
Audi: "I guess customers in the US don't want a wagon"
Potential RS6 Avant Customers "AAAAAAAARRRRRGGGGGHHHHH"
This also comes from a company that never realized it could print money by offering every globally available RS model in the US, instead of just conceding the market to BMW and Mercedes.
Potential RS6 Avant Customers *frothing at the mouth* "SELL THE RS6 AVANT IN AMERICA!!!"
*No one in the US buys the Audi Wagons no one wants*
Audi: "I guess customers in the US don't want a wagon"
Potential RS6 Avant Customers "AAAAAAAARRRRRGGGGGHHHHH"
This also comes from a company that never realized it could print money by offering every globally available RS model in the US, instead of just conceding the market to BMW and Mercedes.
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MBWorld Fanatic!
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From: Venice Florida
2018 S560
I really like my E450 Wagon a lot. It is so super smooth and comfortable, I get around 31 mpg on the highway and with the 25K highway miles I do every year that is a money saver and car seems to have plenty of power for my purposes. I think a luxury wagon is so much better than an SUV myself. It's too bad they don't make a S Wagon.
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Joined: Feb 2018
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From: New England
2019 AMG E63S lunar blue wagon
Go to any "old money" town in New England, and you'll see a vintage wagon (with 4 cloth grocery bags in back and an elite private high school sticker on the window) parked in a circular pea-gravel driveway. There are unofficial stats floating around that wagon buyers have the highest net worth of any automobile sector.
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E63
Go to any "old money" town in New England, and you'll see a vintage wagon (with 4 cloth grocery bags in back and an elite private high school sticker on the window) parked in a circular pea-gravel driveway. There are unofficial stats floating around that wagon buyers have the highest net worth of any automobile sector.
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I think it is actually.. granted I sold all my E63 sedans (although just got in two).. but my wagon is still here (good discount btw)
Wagons do everything, easier to load stuff in, handle better than suv's, better aero for speed and mpg's...
LINK
Wagons do everything, easier to load stuff in, handle better than suv's, better aero for speed and mpg's...
LINK
Junior Member
Joined: Mar 2018
Posts: 70
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From: San Diego, CA
2019 E63S Wagon
Love my wagon.
I absolutely love my 2019 E63s wagon. Soooo much fun to drive and super practical for hauling family, dog, friends/trips, etc. My wife thinks it is great, especially massage seats. She says the car loves her because it always gives her hugs (auto bolsters). Her only request is that i warn her before I punch it. Plus, it is the ultimate sleeper (debadged).
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Joined: Dec 2005
Posts: 4,846
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From: Dallas TX
2013 650i Coupe, 2010 IS250 AWD, 1999 S500
Go to any "old money" town in New England, and you'll see a vintage wagon (with 4 cloth grocery bags in back and an elite private high school sticker on the window) parked in a circular pea-gravel driveway. There are unofficial stats floating around that wagon buyers have the highest net worth of any automobile sector.
I've seen many articles over the years where they've said that the E-Class wagon customer is most often the wealthiest out of all Mercedes-Benz buyers. Even more so than the S and AMG GT.
M
MBWorld Fanatic!
Joined: Jul 2014
Posts: 1,248
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2018 W213 E 63 S AMG Sedan
I think it is actually.. granted I sold all my E63 sedans (although just got in two).. but my wagon is still here (good discount btw)
Wagons do everything, easier to load stuff in, handle better than suv's, better aero for speed and mpg's...
LINK
Wagons do everything, easier to load stuff in, handle better than suv's, better aero for speed and mpg's...
LINK
MBWorld Fanatic!
Joined: Jul 2014
Posts: 1,248
Likes: 197
2018 W213 E 63 S AMG Sedan
It's wildly practical plus it gets a ton of stuff right. Exhaust note, performance, interior, (arguably) looks. Whether or not those buyers drive it like maniacs or even come close to getting the performance it is capable of out of it is one thing... and it's actually a pretty good value compared to an S I believe.
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From: Bromley, UK
2017 C43 AMG Saloon
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2018 e63s estate
Last edited by media636; Jan 12, 2019 at 08:32 AM.
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'03 E55, Range Rover Sport Supercharged, Ducati 748R
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From: Northern VA
'18 E63s
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Nissan
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From: CT/FL
19 RR SVR, 19 E63S, 18 911 Turbo S
I am in the category that just can’t get behind the wagons because I don’t like the way they look. They are starting to grow on me a bit, but still don’t think I could pull the trigger. I don’t have kids yet, and my wife doesn’t drive, so I think this also sways my decision making as well.
if I had to pick a wagon today, it would probably be the panamera turbo sport turismo, and I’d break the piggy bank to get the techart kit on it.
if I had to pick a wagon today, it would probably be the panamera turbo sport turismo, and I’d break the piggy bank to get the techart kit on it.
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Joined: Jul 2018
Posts: 291
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535XIT, E63S
I am in the category that just can’t get behind the wagons because I don’t like the way they look. They are starting to grow on me a bit, but still don’t think I could pull the trigger. I don’t have kids yet, and my wife doesn’t drive, so I think this also sways my decision making as well.
if I had to pick a wagon today, it would probably be the panamera turbo sport turismo, and I’d break the piggy bank to get the techart kit on it.
if I had to pick a wagon today, it would probably be the panamera turbo sport turismo, and I’d break the piggy bank to get the techart kit on it.
I still remember building the Panamera and how many options and the cost of the options. It really felt like you were being raped!
Last edited by V70cat; Jan 14, 2019 at 10:37 AM.
