I’m Lovin’ It: AMG CLS 63 Rocks McDonald’s Badge
Found in Paris, CLS 63 owner makes sure their ride stands out from the rest of crowd with some golden-arch magic.
The power of branding can leave a lasting impression upon the world. When you think of Starbucks, do you immediately see a white mermaid upon a green background? When someone mentions Coke, you can already see the name floating upon a white, swooping line in a sea of red. And when you walk over to your Mercedes-AMG, you know the last three letters mean performance unlike any other.
Of course, when everyone else realizes what you’ve known for years, you have to find a way to stand out. AutoEvolution happened upon such an example, one Ronald McDonald would approve of.
Originally posted by Instagrammer pariscarspotting (who deleted it along the way), then re-posted on the Facebook page of Czech magazine ProDriver, the photo captures an AMG CLS 63 with the golden arches of McDonald’s in place of the “M” in AMG.
Why do this, though? Wouldn’t wrapping their black CLS 63 in a flashy color achieve the same result? Maybe not. After all, if they could wrap their ride, so could all of the other CLS 63 owners in Paris. No. This is something only a few would do.
AutoEvolution happened upon another such example a few months ago, on the (now-private) Instagram account of DriftKng. This time, the golden arches were placed upon a C63, whose matte gray paint would help the car go unnoticed.
We know AMGs are special things. To anyone else, though, it’s just a Mercedes. And when there are more than enough AMGs in the mix, slapping on the McDonald’s logo in place of the “M” ensures your AMG will stand out. Anyone who walks by will notice the golden arches right away, perhaps even out of the corner of their eye. Then, they’ll look again to confirm their eyes weren’t messing with them.
There’s also the fact few would do such a thing to their AMG, as it would take away the seriousness their rides convey. The few who slap the golden arches on their ride, though, are sure to make anyone’s day.
Photos: Facebook/ProDriver; Instagram/DriftKng;
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