Mercedes’ Showcases New Digital Light Tech In Latest TV Spot

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Mercedes relates the darkness and light of surfing to its new digital headlights with famed surfer Garrett McNamara.

The sun provides plenty of light to give drivers a chance to spot any danger to come their way. Though the sun itself can be the danger at times, it’s nothing compared to the dark of night. All of the dangers the sun can highlight disappear when the moon is high. Thus, your Benz’s lights must do what the moon cannot.

Darkness and light are also the keys to survival in the world of surfing, something surfing legend Garrett McNamara only knows too well. Mercedes-Benz recently dropped a video for its new Digital Light technology featuring McNamara, relating what he knows with the new tech.

Mercedes-Benz Digital Light

Doused in dark sea blue light, McNamara says he lives to ride “the biggest waves in the world.” He goes on to explain that those waves can “pound you in the water,” pushing any surfer in every direction, especially down into the darkness.

Mercedes-Benz Digital Light

Juxtaposed with shots of a Mercedes-Maybach S650, McNamara says that in the water, “darkness is the end, and light is life.” So long as he sees a glimpse of the light above, he’ll never be afraid, and that he’ll know he’ll be safe.

Mercedes-Benz Digital Light

Mercedes demonstrates McNamara’s knowledge with the S650’s Digital Light technology, which does more than light the way. As the lights themselves say, Digital Light lets “lights speak for your guidance [and] for your safety.” The software-controlled lights provide driver assistance, performance, and communication through the power of technology.

Mercedes-Benz Digital Light

The multibeam LED headlamps shine in the darkness in HD quality at a resolution of over 2 million pixels total, which work in conjunction with cameras and sensors in the car to find other road users and situations, then adapt and present info to the driver in milliseconds. The Digital Light system recently debuted at the Geneva Auto Show, and is currently in use only by the S650.

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Since launching her professional writing career nearly a decade ago as a fashion blogger, Cameron Aubernon has written for a handful of online and print publications on a wide variety of subjects, including expat issues, fashion, music, and, of course, the automotive industry. The automotive expert was even the editor-in-chief of a popular online lifestyle publication, where she reviewed luxury cars and interviewed fellow automotive enthusiasts.

A graduate of The Evergreen State College Class of 2005 with a bachelor's in liberal arts, Aubernon took a left turn from fashion writing into the automotive realm when she asked a fellow writer via Facebook if she could write for their site. Following an internship, stints with a couple of hyper-local online publications, and a move to Seattle, she made her then-biggest impact with The Truth about Cars, writing full-time for the publication from 2013 to 2015.

Currently, the highly-regarded automotive expert is a frequent contributor to the high-traffic Internet Brands Auto Group websites Rennlist and Mustang Forums, among others.

Aubernon’s expert knowledge of all things Ford trucks has also made her a mainstay as one of the most prolific writers on Ford Truck Enthusiasts and F-150 Online.

Aubernon can be contacted via email at [email protected]

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