Why you should buy your Mercedes-Benz in Canada
Radiance
I love the transcript of an online chat session with the President of BMW Canada. Of course, the notion of price discrepancy came up and he danced all over like hot coal...
http://www.reportonbusiness.com/serv.../Business/home
Shame that he did not offer up a concrete argument and offered no resolution.
MB-Canada:
2008 C350 Sedan - COMMAND Nav package
Price: $50,400
MB-USA
2008 C350 Sport Sedan - P2, Multimedia package
Price: $41,575
$1 USD = $0.9877 CAD.
Therefore, the US C350 costs $41,063 CAD. The Canadian C350 costs $51,027
So that means that if you live in Canada, and taxes, fees, blah blah, costs about $10,000, you'll break even importing a car from the US.
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And they force you to go to MB dealerships to get the certification done (and charge alot!) ... for all other makers Canadian Tire does the certification
The Best of Mercedes & AMG
After a number of years of campaigning by consumer groups, the EU mandated that all pre-tax new vehicle prices had to be the same throughout the European markets within a prescribed +/- limit. The net effect of this is that while the retail car prices are now similar in the UK to elsewhere, the dealership's margins have been slashed on new cars so they make their money on other sales - particular on servicing. For example, most MB Main Dealers charge labour rates in the region of GBP95 to GBP110 per hour (USD194 to USD224) and to that we have to add VAT at 17.5%, so we end up paying up to USD263 per hour for service work. I can't imagine US consumers paying those rates, but we have little or no choice as the retail motor trade is for all intents and purposes a protected monopoly in Europe, despite the tinkering-around-the-edges legislation that has been passed in the last few years.
Cars have always been cheap in the USA compared to Europe (partly through the size of the market) and for brands like MB we pay getting on for twice as much for an identical spec car as customers do in the USA. At the moment the US Dollar buys comparatively little in the way of Sterling or Euro's (or Canadian Dollars or Yen). The reality of the situation is that Americans are paying too little for their imported cars and they should expect price rises in order to offset the devaluation of their currency. Either that or they'll have to get used to lower spec vehicles.
And I thought I was being charged an arm and leg @ ca$100/hour + 14% taxes.
Quick lesson in foreign exchange: Each US dollar buys less Sterling or Euros than it did a year ago. A product produced in Europe still costs the manufacturer the same number of Euro's to make as it did a year ago, therefore you need to pay more dollars today than you did a year ago for the manufacturer to receive the same number Euro's.

Quick lesson in foreign exchange: Each US dollar buys less Sterling or Euros than it did a year ago. A product produced in Europe still costs the manufacturer the same number of Euro's to make as it did a year ago, therefore you need to pay more dollars today than you did a year ago for the manufacturer to receive the same number Euro's.

The world does not revolve around US Currency... anymore.
But Americans won't bulge. Alas MBUSA Prez Ernest Lieb has a job to make a return to keep his job so he has no option but to decontent the US spec cars to cut costs.




