How would you describe....
Mercedes Benz Driver?
BMW Driver?
Audi Driver?
I thought it would be interesting to see how everyone come out with~~ LOL

bmw = younger drivers / trend followers / love to drive...

audi = mothers (family car) / technology lovers / rich kids...

Trending Topics
The Best of Mercedes & AMG
I'd say that the Audi is for the Holt Renfrew/Neiman Marcus crowd (fashionistas).
Many BMW purchasers buy their vehicle because they are told to (trend FOLLOWERS but never trend-setters).
MB purchasers do it because they want to.
Mercedes Benz, an unforgettable car for the demanding person.
BMW, a fast car for "fast" people. Also called Yuppies' Paradise.
Audi, the Porsche of the wannabe. Nice wheels though.
What do you get? MBA, MBA, MBA. In other words: the three spell success.
Oh, I love using my nuclear physics skills. Thanks for the chance.
Cheers, JV
audi so graciously describes bmw, benz, lexus, and the perfect brand, themselvesepisode 1: http://www.youtube.com/watch?v=OfXqt0PuHQk
look for the rest of the episodes on the side related videos
they got bmw spot on.
BMW - for those who want a MB but are afraid of what friends and colleagues will think of them. Many seem to think BMW is a cheaper car / safer in a social consequence aspect. Probably an employee.
Audi - same reason as BMW, and applicable to BMW as well, more conservative. Would also go for Volvo and look at Saab plus jap brands.
In the German market I would agree with JoeVal:
"Mercedes Benz, an unforgettable car for the demanding person"
"BMW, a fast car for "fast" people"
In Hong Kong MB rules - purely for status! BMW and Audi are non-players.




