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I am not knocking HRE, except that they now have given in to market demand and make wheels that have nothing to do with performance but only looks, but everyone on this site seems to always talk about HRE like they invented the wheel. Everyone buys HRE. I haven't heard anyone mention BBS once, and I consider them to be one of the world's best.
Maybe I am missing something? what gives?
BBS's pretty much all look very similair, and OZ didn't have the customization that HRE offered very easily.
Coupled with fantastic service and a really good record, it's almost a no-brainer when you want something easy and custom so you can have the unique look.
BBS's pretty much all look very similair, and OZ didn't have the customization that HRE offered very easily.

I tell you what I think... I think HRE probably provides a bit higher dealer margins. This happens in my own business. A manufacturer that makes a decent product comes along, advertises right, and provides that extra incentive for dealers to push those products. All of a sudden that product is the darling of the industry.... and when the consumer hears dealer after dealer raving about it, they think "wow it must be great".
Of course your product has to have some merit to start with or else it will never work... but I doubt that this popularity, which happens to exist more on the MB forums than elsewhere, is based solely on the quality of the product.
Oh yeah I totally understand you. But the thing with OZ is that they don't have the attraction towards them that you can have them 'custom' made and such.
I tell you what I think... I think HRE probably provides a bit higher dealer margins. This happens in my own business. A manufacturer that makes a decent product comes along, advertises right, and provides that extra incentive for dealers to push those products. All of a sudden that product is the darling of the industry.... and when the consumer hears dealer after dealer raving about it, they think "wow it must be great".
You'd be surprised how little dealers make when selling a set of HRE's because of all the competition! :o
Of course your product has to have some merit to start with or else it will never work... but I doubt that this popularity, which happens to exist more on the MB forums than elsewhere, is based solely on the quality of the product.
So very true. If you don't mind me asking, what business are you in?
Paul the Renns are an older model? what do they look like?










