C63 AMG (W204) 2008 - 2015
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What are current expected dealer discounts on new C63 AMG?

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Old Jul 16, 2011 | 10:51 PM
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2013 C63 Black Series
What are current expected dealer discounts on new C63 AMG?

I was shopping them back in the 08 timeframe, when the dealers were very deeply discounting them. I ended up going with an RS4 instead, which I enjoyed, but now considering a C63. Back then, the dealers had huge trunk money from MB on the C63s. My guess is not as much the case now, but certainly still some room there. Just trying to get a sense so that I dont walk into the dealer and pay MSRP like a fool, unless I have to...

thanks!
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Old Jul 16, 2011 | 10:58 PM
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You're going to have to for awhile. Definitely not in the first year.
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Old Jul 17, 2011 | 01:00 PM
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I've gotten my dealer to agree to 10% off MSRP. And yes its in writing, just need to finalize what I want and place the order after I get back from the desert.

It's probably because I bought (leased) an ML450 from him and bought a 2009 c63. Who knows, but I did have other dealerships decline to give anything off.

Edward
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Old Jul 17, 2011 | 01:10 PM
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In my conversations with my three local dealers, they are all asking for MSRP on the first batches of 2012 C63 coupes. They all also say they will "do what it takes" to get my business, but for now they are holding the line. They might be more flexible on the sedans.

The risk of a promise of, say "10% off MSRP", which is essentially all of their profit if not more, is that "your" car won't ever show up, because it's going to someone who will pay MSRP. You will have to wait so long that everyone else will be getting that off too. Or else perhaps they intend to make it up in some other way, e.g., by paying you too little on a trade-in, or charging exorbitant lease fees and interest, etc.

For the first batch of 2012 cars, especially the coupes, I think people should expect to pay MSRP, or perhaps a token amount off MSRP.

Cheers.

Last edited by Zondar; Jul 17, 2011 at 02:30 PM. Reason: Made it more clear I was discussing the 2012 models.
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Old Jul 17, 2011 | 01:46 PM
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Originally Posted by Zondar
In my conversations with my three local dealers, they are all asking for MSRP on the first batches of C63 coupes. They all also say they will "do what it takes" to get my business, but for now they are holding the line.

The risk of a promise of, say "10% off MSRP", which is essentially all of their profit if not more, is that "your" car won't ever show up, because it's going to someone who will pay MSRP. You will have to wait so long that everyone else will be getting that off too. Or else perhaps they intend to make it up in some other way, e.g., by paying you too little on a trade-in, or charging exorbitant lease fees and interest, etc.

For the first batch of 2012 cars, I think people should expect to pay MSRP, or perhaps a token amount off MSRP.

Cheers.
You could be right. Good thing is that there is no trade and I will have my own financing. Based on when I plan to order I should get it in November, which works on when I get back and finish leave, etc. Guess I will find out. And I'm generally a numbers guys so I look at the bottom line on what the car costs.

Edward
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Old Jul 17, 2011 | 01:59 PM
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I work for Autonation, here's our pricing guidelines before any rebates:

2011 - C-CLASS INVOICE -1100$
3.0L LUXURY INVOICE -1100$
4DR SDN 4MATIC INVOICE -1100$
4DR SDN RWD INVOICE -1100$
3.0L SPORT INVOICE -1100$
4DR SDN 4MATIC INVOICE -1100$
4DR SDN RWD INVOICE -1100$
3.5L SPORT INVOICE -1100$
4DR SDN RWD INVOICE -1100$
6.3L AMG INVOICE -1100$
4DR SDN RWD INVOICE -1100$

This is in FL however. Texas shows Invoice accross the board which is probably not updated properly

Last edited by howie; Jul 17, 2011 at 02:02 PM.
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Old Jul 17, 2011 | 03:25 PM
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thanks Howie.

I was reading a few threads down that several people said they got $9k off MSRP. That must have been for 2011 models.

Not interested in the coupe... just sedan.

Other thing I could get my head around is a very lightly used model from someone on this board or other private source where I could speak with the seller and feel good about the cars condition, how it was driven, maintained, etc. But would have to be very low miles, like less than 10k. New is probably the best route for me.
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Old Jul 18, 2011 | 10:28 AM
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I can promise you that had to be for the 2011 models. Even then most of the trunk money is gone so that might even be a stretch. If I remember correctly, those types of amounts were on 2010 models when the economy was still pretty rough.

No way they would be giving that right out of the box on a 2012. That would be loco.
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Old Jul 22, 2011 | 11:01 PM
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2009 E350, 2002 GT2, 2004 SC M3, 2010 C63
I have a 2010 loaded in perfect shape w/ 14K on her.
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Old Jul 22, 2011 | 11:02 PM
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https://mbworld.org/forums/mercedes-...s-c63-amg.html

I am negotiable on the price.
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Old Aug 8, 2011 | 12:39 PM
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I don't show any 2012 C class models even in transit yet, so you're looking at least 2 more months for this car. Pricing hasn't been listed yet
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Old Aug 8, 2011 | 12:53 PM
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Well, last year I got $15k off of sticker on my 2010 C63, if that is any indication.
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Old Aug 8, 2011 | 01:02 PM
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Originally Posted by howie
I don't show any 2012 C class models even in transit yet, so you're looking at least 2 more months for this car. Pricing hasn't been listed yet
I agree, it's going to be a while. I'm first on the order list at my dealer but there is still no estimated build date last time I talked to him. He had mentioned some delays due to government certification of Coupe since it is technically a new model. it may apply to the Sedan too because the change in transmission might need new EPA certification.
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Old Aug 9, 2011 | 11:46 AM
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I bought my 2012 C63 Coupe last week here in Kentucky. I managed to negotiate $4k off the MSRP. My build is Sept 11, expecting delivery mid Oct but I won't be surprised if it goes into Nov.

Hope that helps.
Mark
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Old Aug 9, 2011 | 12:17 PM
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https://www.mbnetstar.com/NetStar4/F...oupe%20DOG.pdf

Looks like they're building Aug and Sep...but there hasn't been any news since that release.

Last edited by howie; Aug 9, 2011 at 12:20 PM.
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Old Aug 9, 2011 | 12:32 PM
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Originally Posted by howie
https://www.mbnetstar.com/NetStar4/F...oupe%20DOG.pdf

Looks like they're building Aug and Sep...but there hasn't been any news since that release.
The link didn't work for me but thanks for the update. I left a message for the sales manager at my dealer, I'll let you know if he says anything useful.
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Old Aug 9, 2011 | 12:49 PM
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I shopped around a bit before I bought. Checked out about 15 dealers. I ran into quite a few dealers that would only sell at MSRP. But there were a handful that were willing to move on the price.

3 of the dealers told me that they have about a 7% margin on the new C63s. Not sure how accurate that is, but I heard it from multiple sources. At the very least, it gives you a starting point for negotiations.

Mark
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Old Aug 9, 2011 | 02:51 PM
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i hear around 7% as well. but dont forget IF a car sits and they start paying floor plan then they are losing money so they need to move it at that point. thats what happened to mine plus trunk money = great deal.... but in 09 not in 2012.
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Old Aug 9, 2011 | 08:47 PM
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What exactly is trunk money?
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Old Aug 9, 2011 | 10:24 PM
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Originally Posted by SteveL1
What exactly is trunk money?

The dealer puts a case of money in the trunk of the vehicle for you to use towards the purchase of the new car.
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Old Aug 9, 2011 | 10:31 PM
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I call bull**** on all of this. My dad owns the sls, cls amg, and an s class. They will not give deals off the mrsp on the first c63 2012. Maybe next yr but not thus year. Unless there just complete dicks in Alberta. Best of luck to you all
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Old Aug 9, 2011 | 10:40 PM
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Yeah but you are forgetting you are in Alberta. There is probably only a dealership in what, Calgary and Edmonton? So why would the dealers compete (drop prices) if they know that they don't have any real competition? If you want to drive a Benz in Alberta I would assume you have to pay MSRP!

Enjoy your C63.
Mark
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Old Aug 9, 2011 | 11:00 PM
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I could barely get them to budge on my sedan. As far as delivery Mine is on the water. It is expected to hit California on Aug 26th. Its the C63 Sedan.
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Old Aug 9, 2011 | 11:02 PM
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I guess you got a point. Guess I'm paying full
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Old Aug 10, 2011 | 04:25 PM
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Originally Posted by eagle_lex
i hear around 7% as well. but dont forget IF a car sits and they start paying floor plan then they are losing money so they need to move it at that point. thats what happened to mine plus trunk money = great deal.... but in 09 not in 2012.
MB margins are usually around 12% here in FL
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