Why are they changing the Mercedes-Benz name...?
Thread Starter
MBWorld Fanatic!
Joined: Nov 2009
Posts: 4,438
Likes: 388
From: Relocated
2010 Irridium Silver MB C63 AMG Sedan
Why are they changing the Mercedes-Benz name...?
They are no longer using the word "Mercedes-Benz" and they are using the name
"Mercedes C63 AMG" now... They are eliminating the word "Benz".
They are creating some sort of sneaky transition. Anyone know whats going on higher up in corporate?
"Mercedes C63 AMG" now... They are eliminating the word "Benz".
They are creating some sort of sneaky transition. Anyone know whats going on higher up in corporate?
MBWorld Fanatic!
Joined: Jul 2012
Posts: 1,610
Likes: 46
2012 C63 AMG Sedan
it's actually Mercedes-AMG now
As we've seen with the introduction of the Mercedes-AMG GT sports car, a sub-brand was also created for AMG-tuned products. For example, the new AMG version of the C-Class has been named from Mercedes-Benz C 63 AMG to Mercedes-AMG C 63.
As we've seen with the introduction of the Mercedes-AMG GT sports car, a sub-brand was also created for AMG-tuned products. For example, the new AMG version of the C-Class has been named from Mercedes-Benz C 63 AMG to Mercedes-AMG C 63.
Member
Joined: Sep 2013
Posts: 194
Likes: 0
From: U.S.A
2017 Dodge Viper GTC, 2014 C63 AMG (gone), 2014 GL450
The nameplates will be flipped on the back of the cars now.
I think I read it somewhere when they showed off the GT and new C63 to media.
MBWorld Fanatic!
Joined: Dec 2002
Posts: 1,669
Likes: 63
From: Montana/Alberta
C63 BS, GLA45
Because the names were getting ridiculously long. Mercedes-Benz C63 AMG Coupe Black Series is a fine example of how crazy it's gotten. That and they wanted to launch Mercedes-AMG and Mercedes-Maybach as a sub-brand so that the Mercedes-Benz line can use the AMG name in high end non AMG models such as the C450 AMG Sport.
Trending Topics
MB World Stories
The Best of Mercedes & AMG
Manual Mercedes? 6 Times Sindelfingen Let Drivers Have All The Fun
Verdad Gallardo
Mercedes SLR McLaren 722 S Is Extremely Rare Example Modified by McLaren
Verdad Gallardo
8 Classic Boxy Mercedes Designs That Have Aged Like Fine Wine
Verdad Gallardo
Flawlessly Restored Mercedes 190E Evo II Heads to Auction
Verdad Gallardo
Electric Mercedes C-Class Unveiled: 11 Things You Need to Know
Verdad Gallardo
Mercedes EQS Gets A Major Update: Everything You Need to Know
Verdad Gallardo
5 Underrated Mercedes-Benz Models That Don't Get the Love They Deserve
Verdad Gallardo
Mercedes 300D Has Pushed Well Past 1 Million Miles and It Ain't Stopping
Verdad Gallardo
10 Most Reliable Mercedes-Benz Models You Can Buy Used
Verdad Gallardo
MBWorld Fanatic!
Joined: Jan 2008
Posts: 6,621
Likes: 55
From: Naperville, IL/Chicago
2008 CLK63 Black Series 2012 C63 Black Series 2014 SLS Black Series
Because the names were getting ridiculously long. Mercedes-Benz C63 AMG Coupe Black Series is a fine example of how crazy it's gotten. That and they wanted to launch Mercedes-AMG and Mercedes-Maybach as a sub-brand so that the Mercedes-Benz line can use the AMG name in high end non AMG models such as the C450 AMG Sport.
MBWorld Fanatic!
Joined: Jul 2012
Posts: 1,610
Likes: 46
2012 C63 AMG Sedan
Yep, you are correct. There was a chat session on AMG Private Lounge about three months ago and they explained it. They also touched on all the new names ML being changed to GLE in 2016, discontinuing the CL name and it becoming an S Coupe. A class will consist of GLA suv and CLA car, C class will consist of GLC suv(old GLK), C sedan and a new yet to be announced C coupe and so on and so forth all the way up to the E and S classes. It is a major rebranding and marketing effort.....but if you ask me its really confusing.
Anything that starts with a GL is an SUV, then you have "sizes"
A
C
E
S
So no we know if it's the car or the suv, and what size it is instantly. It might be more confusing for all of us because we are used to the names, but again makes more sense.
The CL, was always just an S class coupe, so S class sedan and S class coupe makes sense.
In the long run, I think it's wiser, only time will tell.
MBWorld Fanatic!
Joined: Feb 2007
Posts: 1,308
Likes: 80
From: Houston - Clear Lake
C63 coupe, Z3M Roadster garage queen
Confusing perhaps to those who have grown familiar with their arcane nomenclature, but great improvement for potential new owners. The existing system was/is really convoluted and you had to work at it to figure it out. C, CL, CLS, CLK . . . All different cars? really? I'm still confused!
MBWorld Fanatic!
Joined: Apr 2012
Posts: 1,370
Likes: 3
From: Calgary
C63 AMG
I think it's for marketing.
Mercedes-Benz: regular MB car
Mercedes-AMG: performance variation
Mercedes-Maybach: ultra luxury variation
It's easier for new comers to distinguish the line ups as well. As for AMG c63 I think it's only in some European country thingy.
Mercedes-Benz: regular MB car
Mercedes-AMG: performance variation
Mercedes-Maybach: ultra luxury variation
It's easier for new comers to distinguish the line ups as well. As for AMG c63 I think it's only in some European country thingy.
MBWorld Fanatic!
Joined: Oct 2011
Posts: 2,380
Likes: 73
C204 C250-CDI
I think once we let go of the "old" names, the new ones make alot more sense.
Anything that starts with a GL is an SUV, then you have "sizes"
A
C
E
S
So no we know if it's the car or the suv, and what size it is instantly. It might be more confusing for all of us because we are used to the names, but again makes more sense.
The CL, was always just an S class coupe, so S class sedan and S class coupe makes sense.
In the long run, I think it's wiser, only time will tell.
Anything that starts with a GL is an SUV, then you have "sizes"
A
C
E
S
So no we know if it's the car or the suv, and what size it is instantly. It might be more confusing for all of us because we are used to the names, but again makes more sense.
The CL, was always just an S class coupe, so S class sedan and S class coupe makes sense.
In the long run, I think it's wiser, only time will tell.
Confusing perhaps to those who have grown familiar with their arcane nomenclature, but great improvement for potential new owners. The existing system was/is really convoluted and you had to work at it to figure it out. C, CL, CLS, CLK . . . All different cars? really? I'm still confused!
It is now definitely more straight forward and consistent compared with the past nomenclature, I too as above still have difficulty trying to figure out some of the older model designations.
And rage2 has nailed it with the AMG name being brought forward and more into the picture as there will now be an AMG sport line of variants for new Merc models so as to directly compete (and profit) with the BMW M line and Audi sport lines which they have on most of their model range.
