Do people actually pay the huge markups anymore?
Joined: Dec 2019
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From: Marineland FL
'27 EQG deposit, '22 F8 Spyder, '20 Fat Boy
If one wants a G63 sooner than later they may pay more. I know dealers that have waiting lists of 2 years on G63s so if one has the money to pay extra and get it now why not? G550s are pretty much MSRP if ordered, which is what I recently did; however, if you want one off the lot here in FL you are going to pay $10k+ from most dealers.
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From: Washington DC
No more MB:(
I'm sure there are many people that do otherwise they wouldn't be asking. If you don't want to wait and have enough coin not to care, why not? Until he day come where you can walk in and pick up a 63 there will always be mark up.
Joined: Dec 2019
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From: Marineland FL
'27 EQG deposit, '22 F8 Spyder, '20 Fat Boy
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From: Marineland FL
'27 EQG deposit, '22 F8 Spyder, '20 Fat Boy
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G550
****ty customer service with RBM, they completely ****ed me on my 550 and are basically doing **** to fix it.
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From: NV
,
For on the lot G63 markups are still there. I’d say $25K for untitled, brand new G63 is what they can reliably sell for.
However, markups are dropping fast. There’s only so many buyers for a $180K SUV, and it seems the Austrian factory is on overdrive producing these cars.
However, markups are dropping fast. There’s only so many buyers for a $180K SUV, and it seems the Austrian factory is on overdrive producing these cars.
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Joined: Dec 2018
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MB
any thoughts how the Dow -3,500 will affect these markups? If we go into a recession, could we actually see discounts off MSRP at year end? I was not a G wagon buyer during the last two recessions (9/11 & 2008), so I don’t know the history.
For on the lot G63 markups are still there. I’d say $25K for untitled, brand new G63 is what they can reliably sell for.
However, markups are dropping fast. There’s only so many buyers for a $180K SUV, and it seems the Austrian factory is on overdrive producing these cars.
However, markups are dropping fast. There’s only so many buyers for a $180K SUV, and it seems the Austrian factory is on overdrive producing these cars.
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G550
Senior Member
Joined: Jul 2015
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From: NV
,
Recessions will reduce demand for luxury products like a G63 and thus reduce the ability to sell for markups. I think if US does get a recession, then G63 will quickly fall to MSRP and likely even to discounts.
The typical G63 buyer (and even exotic car buyer) is not a Fortune 500 C-level exec with networth in the hundreds of millions or more, where a recession will reduce their networth significantly but ultimately does not change their buying power for material items due to having so much wealth to begin with. Many buyers will get pushed out of the price point if they find their small businesses or stock portfolios begin to do poorly.
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MB
yikes! What does this say about G63 buyers? 😂😝
Recessions will reduce demand for luxury products like a G63 and thus reduce the ability to sell for markups. I think if US does get a recession, then G63 will quickly fall to MSRP and likely even to discounts.
The typical G63 buyer (and even exotic car buyer) is not a Fortune 500 C-level exec with networth in the hundreds of millions or more, where a recession will reduce their networth significantly but ultimately does not change their buying power for material items due to having so much wealth to begin with. Many buyers will get pushed out of the price point if they find their small businesses or stock portfolios begin to do poorly.
The typical G63 buyer (and even exotic car buyer) is not a Fortune 500 C-level exec with networth in the hundreds of millions or more, where a recession will reduce their networth significantly but ultimately does not change their buying power for material items due to having so much wealth to begin with. Many buyers will get pushed out of the price point if they find their small businesses or stock portfolios begin to do poorly.
Thread Starter
Junior Member
Joined: Mar 2009
Posts: 29
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2019 G63
A 2020 that sold for only a few thousand above sticker -
https://www.ebay.com/itm/2020-Merced...wAAOSw8KxeUWSv
looks like the market is changing?
https://www.ebay.com/itm/2020-Merced...wAAOSw8KxeUWSv
looks like the market is changing?
Joined: Dec 2019
Posts: 2,220
Likes: 470
From: Marineland FL
'27 EQG deposit, '22 F8 Spyder, '20 Fat Boy
A 2020 that sold for only a few thousand above sticker -
https://www.ebay.com/itm/2020-Merced...wAAOSw8KxeUWSv
looks like the market is changing?
https://www.ebay.com/itm/2020-Merced...wAAOSw8KxeUWSv
looks like the market is changing?
Senior Member
Joined: Jul 2015
Posts: 405
Likes: 72
From: NV
,
A 2020 that sold for only a few thousand above sticker -
https://www.ebay.com/itm/2020-Merced...wAAOSw8KxeUWSv
looks like the market is changing?
https://www.ebay.com/itm/2020-Merced...wAAOSw8KxeUWSv
looks like the market is changing?
Member
Joined: Jun 2019
Posts: 137
Likes: 41
'76 Porsche Turbo Carrera, '21 G63
I posted this on the Rolex forum a week ago, seems appropriate for the G-Wagon dealer/resale market as well. Incidentally I was at my dealer last week picking up wife's new car and saw a late model G63 463 on the floor with a 'sold' sign. I wished I'd asked price, I assume the 2017-2018 must be holding up well.
Given all the hand wringing and virtual ink spilled over the disparity between Rolex MSRP and actual market prices, I thought this Wall Street Journal Piece on Birkin Bags was terrific. It basically describes the conundrum of a luxury goods manufacturer trying to achieve the right balance of scarcity and price optimization. It further comments on how this is made even more complicated in the context of a very strong 'second hand' aftermarket.
Author even mentions Rolex (and Patek) in passing as having similar issues. They also cite an upcoming book 'MoneyBags' that explores Hèrmes dilemma and various responses in probably more detail than anyone cares about.
At the end of the day, Hèrmes is caught in a trap where limited supply drives queuing and scalping, but if they increased production, they'd risk damage to the brand created by scarcity. Meanwhile they must stand by and watch aftermarket venders, auction houses, and brokers capture huge swaths of area under the demand curve.
I think article is available outside the paywall, see here:
https://www.wsj.com/articles/got-a-b...cdf9624a08da4c
Given all the hand wringing and virtual ink spilled over the disparity between Rolex MSRP and actual market prices, I thought this Wall Street Journal Piece on Birkin Bags was terrific. It basically describes the conundrum of a luxury goods manufacturer trying to achieve the right balance of scarcity and price optimization. It further comments on how this is made even more complicated in the context of a very strong 'second hand' aftermarket.
Author even mentions Rolex (and Patek) in passing as having similar issues. They also cite an upcoming book 'MoneyBags' that explores Hèrmes dilemma and various responses in probably more detail than anyone cares about.
At the end of the day, Hèrmes is caught in a trap where limited supply drives queuing and scalping, but if they increased production, they'd risk damage to the brand created by scarcity. Meanwhile they must stand by and watch aftermarket venders, auction houses, and brokers capture huge swaths of area under the demand curve.
I think article is available outside the paywall, see here:
https://www.wsj.com/articles/got-a-b...cdf9624a08da4c
MBWorld Fanatic!
Joined: Oct 2018
Posts: 3,360
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From: Washington DC
No more MB:(
Originally Posted by Ersatzs2
I posted this on the Rolex forum a week ago, seems appropriate for the G-Wagon dealer/resale market as well. Incidentally I was at my dealer last week picking up wife's new car and saw a late model G63 463 on the floor with a 'sold' sign. I wished I'd asked price, I assume the 2017-2018 must be holding up well.
Given all the hand wringing and virtual ink spilled over the disparity between Rolex MSRP and actual market prices, I thought this Wall Street Journal Piece on Birkin Bags was terrific. It basically describes the conundrum of a luxury goods manufacturer trying to achieve the right balance of scarcity and price optimization. It further comments on how this is made even more complicated in the context of a very strong 'second hand' aftermarket.
Author even mentions Rolex (and Patek) in passing as having similar issues. They also cite an upcoming book 'MoneyBags' that explores Hèrmes dilemma and various responses in probably more detail than anyone cares about.
At the end of the day, Hèrmes is caught in a trap where limited supply drives queuing and scalping, but if they increased production, they'd risk damage to the brand created by scarcity. Meanwhile they must stand by and watch aftermarket venders, auction houses, and brokers capture huge swaths of area under the demand curve.
I think article is available outside the paywall, see here:
https://www.wsj.com/articles/got-a-b...cdf9624a08da4c
Given all the hand wringing and virtual ink spilled over the disparity between Rolex MSRP and actual market prices, I thought this Wall Street Journal Piece on Birkin Bags was terrific. It basically describes the conundrum of a luxury goods manufacturer trying to achieve the right balance of scarcity and price optimization. It further comments on how this is made even more complicated in the context of a very strong 'second hand' aftermarket.
Author even mentions Rolex (and Patek) in passing as having similar issues. They also cite an upcoming book 'MoneyBags' that explores Hèrmes dilemma and various responses in probably more detail than anyone cares about.
At the end of the day, Hèrmes is caught in a trap where limited supply drives queuing and scalping, but if they increased production, they'd risk damage to the brand created by scarcity. Meanwhile they must stand by and watch aftermarket venders, auction houses, and brokers capture huge swaths of area under the demand curve.
I think article is available outside the paywall, see here:
https://www.wsj.com/articles/got-a-b...cdf9624a08da4c
Senior Member
Joined: Jul 2015
Posts: 405
Likes: 72
From: NV
,
I posted this on the Rolex forum a week ago, seems appropriate for the G-Wagon dealer/resale market as well. Incidentally I was at my dealer last week picking up wife's new car and saw a late model G63 463 on the floor with a 'sold' sign. I wished I'd asked price, I assume the 2017-2018 must be holding up well.
Given all the hand wringing and virtual ink spilled over the disparity between Rolex MSRP and actual market prices, I thought this Wall Street Journal Piece on Birkin Bags was terrific. It basically describes the conundrum of a luxury goods manufacturer trying to achieve the right balance of scarcity and price optimization. It further comments on how this is made even more complicated in the context of a very strong 'second hand' aftermarket.
Author even mentions Rolex (and Patek) in passing as having similar issues. They also cite an upcoming book 'MoneyBags' that explores Hèrmes dilemma and various responses in probably more detail than anyone cares about.
At the end of the day, Hèrmes is caught in a trap where limited supply drives queuing and scalping, but if they increased production, they'd risk damage to the brand created by scarcity. Meanwhile they must stand by and watch aftermarket venders, auction houses, and brokers capture huge swaths of area under the demand curve.
I think article is available outside the paywall, see here:
https://www.wsj.com/articles/got-a-b...cdf9624a08da4c
Given all the hand wringing and virtual ink spilled over the disparity between Rolex MSRP and actual market prices, I thought this Wall Street Journal Piece on Birkin Bags was terrific. It basically describes the conundrum of a luxury goods manufacturer trying to achieve the right balance of scarcity and price optimization. It further comments on how this is made even more complicated in the context of a very strong 'second hand' aftermarket.
Author even mentions Rolex (and Patek) in passing as having similar issues. They also cite an upcoming book 'MoneyBags' that explores Hèrmes dilemma and various responses in probably more detail than anyone cares about.
At the end of the day, Hèrmes is caught in a trap where limited supply drives queuing and scalping, but if they increased production, they'd risk damage to the brand created by scarcity. Meanwhile they must stand by and watch aftermarket venders, auction houses, and brokers capture huge swaths of area under the demand curve.
I think article is available outside the paywall, see here:
https://www.wsj.com/articles/got-a-b...cdf9624a08da4c
