2020 V167 GLE
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From: 2000 ft over the FL coast in a B-17
Various
Invoice is a meaningless number today. It’s not even close to the dealers cost. Years ago invoice was about 11-15% of MSRP depending on the model. Luxury cars had the highest markup. Dealers still had a meager profit even at invoice with holdbacks, sales incentives and incentives in the form of parts credit, year end Kick back, etc. Today invoice is closer to 6% but dealer cost hasn’t changed much from at least double that number. It’s hard to make generalizations since there are variations among brands. Luxury dealers are expected to provide a more luxurious facility and loaners. There is also lower volumn and less profit from F&I in a Luxury brand. Large car markets with more competition may get better pricing through sales incentives, etc. etc Smaller Dealer May price the new less if they have a good profit on the trade but most larger dealers have separate profit centers making that less of an issue.
The Dealer is entitled to a profit or they won’t be in business very long so I’m mot advocating for low pricing just stating a fact. Invoice has little correlation to actual dealer cost.
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A gaggle of MB's
Yes - the 2020's are starting to come off the production line to "stack up" so to speak at Vance for nationwide launch.
There has been no word on Federal approval - and no word on "launch date" (which is frankly normal).
There is expectation launch "could be" early March which would be cool... but really no one will know until Mercedes makes that "official announcement" on actual launch day.
On launch day sometimes dealer don't even get a notice from MB - what dealers see that day is "released to shipper" - and Mercedes invoices dealer's for the released rigs....
There has been no word on Federal approval - and no word on "launch date" (which is frankly normal).
There is expectation launch "could be" early March which would be cool... but really no one will know until Mercedes makes that "official announcement" on actual launch day.
On launch day sometimes dealer don't even get a notice from MB - what dealers see that day is "released to shipper" - and Mercedes invoices dealer's for the released rigs....
Thread Starter
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Joined: Jul 2003
Posts: 6,770
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From: Lake Oswego, OR
2020 GLE 450; 2023 BMW M2 Coupe
US dealer launch
Yes - the 2020's are starting to come off the production line to "stack up" so to speak at Vance for nationwide launch.
There has been no word on Federal approval - and no word on "launch date" (which is frankly normal).
There is expectation launch "could be" early March which would be cool... but really no one will know until Mercedes makes that "official announcement" on actual launch day.
On launch day sometimes dealer don't even get a notice from MB - what dealers see that day is "released to shipper" - and Mercedes invoices dealer's for the released rigs....
There has been no word on Federal approval - and no word on "launch date" (which is frankly normal).
There is expectation launch "could be" early March which would be cool... but really no one will know until Mercedes makes that "official announcement" on actual launch day.
On launch day sometimes dealer don't even get a notice from MB - what dealers see that day is "released to shipper" - and Mercedes invoices dealer's for the released rigs....
Senior Member
Joined: Mar 2016
Posts: 446
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From: Montreal, QC
2020 GLE450 4Matic AMG-Line
I wonder if Canadian bound vehicles would be held up by US EPA certification delays. I wouldn't think so, but often Transport Canada tends to mimic US regulations for simplicity and harmonization.
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2013 E92 M3
Thread Starter
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From: Lake Oswego, OR
2020 GLE 450; 2023 BMW M2 Coupe
Lab Tested video
Last edited by GregW / Oregon; Feb 2, 2019 at 12:13 PM.
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From: Reading PA
26 EQS 400 SUV, 23 EQS 580 SUV (sold), 19 X7 (sold), 17/14 GLS550 (sold), 13 GL550 (sold)
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Thread Starter
MBWorld Fanatic!
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From: Lake Oswego, OR
2020 GLE 450; 2023 BMW M2 Coupe
Reviews
Good question. I'm sure there is an embargo on instrumented road tests until the official dealer launch, then we'll see the magazine reviews/comparison tests.
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From: Philly
TBD
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From: Chicago, IL
2023 EQS 580 SUV
I bet she could make a Honda Fit seem big
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From: Boise
2024 GMC Canyon Denali..... 2018 Audi SQ5
Mercedes has no control over what reviewers have to say about the product. They may selectively choose those that are likely to be favorable but that’s about it. Since most reviewers want future access and may get advertising $ there’s not true objectivity anyway!
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From: Philly
TBD
Thread Starter
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From: Lake Oswego, OR
2020 GLE 450; 2023 BMW M2 Coupe
That's the whole point of my derision. Of course MB cannot control what reviewers say but they do control who can and cannot access the vehicle (in this pre-launch timeline) and can create an early spin by giving access to vacuous youtubers willing to sell themselves for clicks.
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From: Boise
2024 GMC Canyon Denali..... 2018 Audi SQ5
I agree, it’s good business to get all the free advertising they can. It’s of little relevance if it’s an in depth review or just some pretty pictures. How many Super Bowl Ads had any depth or information. Mercedes existing or past customers are one target market but YouTube and Auto Blogs reach potential new Customers. Mercedes likely had the Presser event so early to counter the new X5 & Q8 launch-letting cross shoppers know the 2020 is coming. Now they need another blast of advertising as the launch date gets closer. Even posts about the GLE on competitor forums has raised some interest from non owners. I have provided “links” to 4 people just in the last 30 days. Some go to the build your own only to find the 400. You can select future cars and then find the GLE near the bottom but most probably aren’t finding even that info.
Thread Starter
MBWorld Fanatic!
Joined: Jul 2003
Posts: 6,770
Likes: 1,264
From: Lake Oswego, OR
2020 GLE 450; 2023 BMW M2 Coupe
Launch strategy
I agree, it’s good business to get all the free advertising they can. It’s of little relevance if it’s an in depth review or just some pretty pictures. How many Super Bowl Ads had any depth or information. Mercedes existing or past customers are one target market but YouTube and Auto Blogs reach potential new Customers. Mercedes likely had the Presser event so early to counter the new X5 & Q8 launch-letting cross shoppers know the 2020 is coming. Now they need another blast of advertising as the launch date gets closer. Even posts about the GLE on competitor forums has raised some interest from non owners. I have provided “links” to 4 people just in the last 30 days. Some go to the build your own only to find the 400. You can select future cars and then find the GLE near the bottom but most probably aren’t finding even that info.
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From: Reading PA
26 EQS 400 SUV, 23 EQS 580 SUV (sold), 19 X7 (sold), 17/14 GLS550 (sold), 13 GL550 (sold)
My local dealer received their first A Class a few days ago. It's for demo only and cannot be sold. MB will take it back at some point. Some friends are interested so I'll be introducing them to the sales manager and I'll get to test drive it myself.
Last edited by JoeMa; Feb 4, 2019 at 07:33 PM.
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From: Boise
2024 GMC Canyon Denali..... 2018 Audi SQ5
That would be really nice if they did the same with the GLE soon. Audi said the same thing about the intro of the Q5 & SQ5 but demand was off the charts and at the last minute they changed & let dealers sell them instead.
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From: Tampa, FL
2019 E450 4Matic & 2018 E400 4Matic
Thread Starter
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From: Lake Oswego, OR
2020 GLE 450; 2023 BMW M2 Coupe
Burmeister High End 3D system
It does not appear so from the photos (looks same on German site). S Class system is $1,000 more in the US, which probably buys the trick speakers. This is GLE:
Last edited by GregW / Oregon; Feb 5, 2019 at 01:35 PM.
Member
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From: Stockholm
E220d T
I know its an option, but not if it is the twisting speakers. Looking at pictures it does not look like twisting speakers, thats bad cuz I like the look of them.
Also, I have seen videos of the insulation (soundproofing) of Mercedes side doors that doesnt look that good. How was it on the previous GLE?
Dont want to upgrade the sound system for 5k and then have poor soundproofing and build quality of the doors.
Thanks in advance!
Thread Starter
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From: Lake Oswego, OR
2020 GLE 450; 2023 BMW M2 Coupe
Soundproofing
Last edited by GregW / Oregon; Feb 5, 2019 at 01:54 PM.
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From: Tampa, FL
2019 E450 4Matic & 2018 E400 4Matic
Greg, are you sure the $5400 3D system doesn't include the rotating tweeters? Even in the E Class, if you opt for the 3D system for $5400, you do get the rotating tweeters (photo lifted from MBUSA Build Your E Class):
Thread Starter
MBWorld Fanatic!
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From: Lake Oswego, OR
2020 GLE 450; 2023 BMW M2 Coupe
Last edited by GregW / Oregon; Feb 5, 2019 at 02:09 PM.
