AMG Quells F1 Exit Rumors With New Principal Partner INEOS
INEOS has announced a multi year partnership with Mercedes AMG, so it looks like we will still have silver cars on the grid after all.
Worry not, Mercedes F1 fans. The past rumors of Mercedes pulling the plug on their F1 program can be put to rest. Mercedes-AMG F1 have announced INEOS as a new Principal Partner, with a multi-year contract. That means the team is here to stay for the foreseeable future. It also means the AMG team will see INEOS’ dash of red on their cars throughout the season.
INEOS, in short, is a chemical company but also is very active in the European sports world. They have sponsored a number of European sports teams according to MotorAuthority, and had a small presence with Mercedes F1 last year. Now with the partnership with Mercedes F1, their automotive branch and petrochemicals can really come to the forefront.
INEOS founder, Sir Jim Ratcliffe, has said of the partnership; “By strengthening our partnership with Mercedes-AMG Petronas it will allow us to identify and unlock even greater performance gains across the wider INEOS sports family.”
Toto Wolff, Team Principal for Mercedes F1 stated, “this new partnership is an important cornerstone of our future plans in Formula One. It once again serves to demonstrate the attraction of the sport for ambitious, global brands with a long-term vision for success.” He did not elaborate further on the teams future plans. But it still gives us hope that they will remain on the grid for many years.
How will the partnership be beneficial? It will come from MBAS (Mercedes Benz Applied Science) working with the sports division of INEOS. Ratcliffe says, “The Mercedes team is a leader in global sport and have consistently shown that they are at the forefront of technological innovation and human performance. Their grit and determination to redefine what is possible makes them a natural fit for INEOS.” In essence, the Mercedes technical knowledge will help with INEOS when it comes to composites, materials and innovation. Ever see those super light Tour de France racing bicycles? That’s where we’ll see the most collaboration.
Photos: Mercedes AMG F1
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