SLR Trademark Filing May Signify Supercar’s Epic Return

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The Drive sheds some light on AMGs possible game plan, speculating that it would be the hybrid successor to the AMG GT.

For most of the 2000s, Mercedes-Benz and McLaren teamed up to deliver one of most amazing supercars ever built, the SLR. Named in tribute to the 300 SLR from the Fifties, the Turn of the Millennium SLR let the world know it arrived with style and a 5.4-liter supercharged V8 making 617 horsepower under the long hood.

Since the start of the New ’10s, though, there hasn’t been a new SLR to speak of, having been replaced by the SLS AMG, followed by the AMG GT. That absence could end soon, though. According to The Drive, Mercedes filed a trademark for the name, a possible sign of the supercar’s return.

Mercedes-Benz SLR Trademark Filing circa March 2019

The¬†trademark was filed with the United States Patent & Trademark Office on March 1, 2019, with an expiration date of October 31, 2020. The intended use of the trademark, per the filing, is for “land vehicles and structural parts thereof.”

Mercedes-Benz SLR McLaren 722S

Usually, automakers would file trademarks to use the name for brand merchandise, but this instance suggests the possibility of a new car wearing the SLR name on the horizon. The new car would likely be the successor of the AMG GT, which has been with us since the second-half of the New ’10s.

Should the SLR return, it will definitely be a hybrid, as our friends at Motor Authority report Mercedes-AMG plans for its entire lineup to be hybrids after 2020. We can’t wait to see if the filing pans out for one of AMG’s classics.

Photo: The Drive

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Since launching her professional writing career nearly a decade ago as a fashion blogger, Cameron Aubernon has written for a handful of online and print publications on a wide variety of subjects, including expat issues, fashion, music, and, of course, the automotive industry. The automotive expert was even the editor-in-chief of a popular online lifestyle publication, where she reviewed luxury cars and interviewed fellow automotive enthusiasts.

A graduate of The Evergreen State College Class of 2005 with a bachelor's in liberal arts, Aubernon took a left turn from fashion writing into the automotive realm when she asked a fellow writer via Facebook if she could write for their site. Following an internship, stints with a couple of hyper-local online publications, and a move to Seattle, she made her then-biggest impact with The Truth About Cars, writing full-time for the publication from 2013 to 2015.

Currently, the highly-regarded automotive expert is a frequent contributor to the high-traffic Internet Brands Auto Group websites Rennlist and Mustang Forums, among others.

Aubernon’s expert knowledge of all things Ford trucks has also made her a mainstay as one of the most prolific writers on Ford Truck Enthusiasts and F-150 Online.

Aubernon can be contacted via email at [email protected].

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