SLR Trademark Filing May Signify Supercar’s Epic Return

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SLR Trademark Filing May Signify Supercar's Epic Return

The Drive sheds some light on AMGs possible game plan, speculating that it would be the hybrid successor to the AMG GT.

For most of the 2000s, Mercedes-Benz and McLaren teamed up to deliver one of most amazing supercars ever built, the SLR. Named in tribute to the 300 SLR from the Fifties, the Turn of the Millennium SLR let the world know it arrived with style and a 5.4-liter supercharged V8 making 617 horsepower under the long hood.

Since the start of the New ’10s, though, there hasn’t been a new SLR to speak of, having been replaced by the SLS AMG, followed by the AMG GT. That absence could end soon, though. According to The Drive, Mercedes filed a trademark for the name, a possible sign of the supercar’s return.

Mercedes-Benz SLR Trademark Filing circa March 2019

The trademark was filed with the United States Patent & Trademark Office on March 1, 2019, with an expiration date of October 31, 2020. The intended use of the trademark, per the filing, is for “land vehicles and structural parts thereof.”

Mercedes-Benz SLR McLaren 722S

Usually, automakers would file trademarks to use the name for brand merchandise, but this instance suggests the possibility of a new car wearing the SLR name on the horizon. The new car would likely be the successor of the AMG GT, which has been with us since the second-half of the New ’10s.

Should the SLR return, it will definitely be a hybrid, as our friends at Motor Authority report Mercedes-AMG plans for its entire lineup to be hybrids after 2020. We can’t wait to see if the filing pans out for one of AMG’s classics.

Photo: The Drive

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Cameron Aubernon's path to automotive journalism began in the early New '10s. Back then, a friend of hers thought she was an independent fashion blogger.

Aubernon wasn't, so she became one, covering fashion in her own way for the next few years.

From there, she's written for: Louisville.com/Louisville Magazine, Insider Louisville, The Voice-Tribune/The Voice, TOPS Louisville, Jeffersontown Magazine, Dispatches Europe, The Truth About Cars, Automotive News, Yahoo Autos, RideApart, Hagerty, and Street Trucks.

Aubernon also served as the editor-in-chief of a short-lived online society publication in Louisville, Kentucky, interned at the city's NPR affiliate, WFPL-FM, and was the de facto publicist-in-residence for a communal art space near the University of Louisville.

Aubernon is a member of the International Motor Press Association, and the Washington Automotive Press Association.


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