Originally Posted by stealth.pilot

Fully agree. Nonetheless the sales stats do look good for Mercedes at least YTD. While BMW has more EV sales they benefit from being present in the compact sedan segment with the i4. When you look at the iX and i7, Mercedes has a very large share advantage.

That said the data also suggests that BMW has a better strategy because they can probably electrify more of their line up with less capex, and therefore win more overall share.

https://www.coxautoinc.com/wp-conten...les-Report.pdf

Originally Posted by nath_h

Also BMW may benefit from being at this longer. The i3/i8 came out in 2014. I had two i3's, and they were amazing cars right out of the box. Never had a problem with either one...not even an electric glitch. Amazing first effort. Due to that being a beloved (yes quirky also) car, I could see those owners moving up to BMW's next gen. BMW may have captured/retained customers from their early EV efforts without needing to convince new customers to buy their product. I know MB had the B class, but that was small numbers and a half hearted effort. Just a theory.

Originally Posted by ehildum

They both have the problem that their dealer networks hate the EV lines. With maintenance only every two years, the hit to the service revenue, which is where most US dealers make their money, is substantial. No A or B service every six months, and the A and B services for the EQ platform basically amount to change the brake fluid and cabin air filters. Regenerative braking wipes out the brake pad and rotor replacements every couple of years.

Originally Posted by MBNUT1

Anybody that thinks the I7 looks better than this car needs to see an optometrist

Originally Posted by MBNUT1

BMW has sold lot's of ugly cars over the years.

Originally Posted by MB37

C&D says the Taycan is the #2 "luxury" EV. I wonder how people would take that as gospel and says the EQS is #11 in luxury EV of the same article, and that's the gospel too. Some auto journalism have gone down the toilet. Simply put, the article is employing a cognitive bias known as association fallacy. Don't fall for it because it will be confirmation bias that you are employing.

As for sales figure, let's compare i7 to EQS in the USA for 2023:
In 2023, ~6,688 EQS sedan vehicles were sold. (https://media.mbusa.com/releases/mer...-sales-q4-2023). How many i7's were sold in 2023?
A total of 10,811 7 series were sold in 2023 (https://www.press.bmwgroup.com/usa/a...language=en_US). Assume that 43% of the 7 series sold were i7, (https://www.bmwblog.com/2023/02/15/b...-series-sales/), that would only be 4,648 i7 sold compared to 6,688 EQS sedans.

However, I dug a little deeper and found this site https://www.chinamobil.ru/eng/cars/bmw/i7/sales_usa/ which said only 3,288 i7 were sold. Not sure how reliable these data are since BMW don't seemed to published i7 data that I could find. I love to have someone give me more reliable data on the i7 sales figure for 2023. So far, EQS sedan still outsold i7 in 2023 until further data shows otherwise.

Originally Posted by ehildum

You all need to remember that most of the auto journals sell their awards to the highest bidder. Mercedes just did not put the marketing dollars into the trade rags, hence the better reviews for BMW, etc. There are not that many independent reviewers, and most of the ones that exist don't rate cars the way enthusiast want, focusing instead on value, reliability, and cost to repair - things people buying cars for transportation and daily use are interested in..

Originally Posted by ehildum

You all need to remember that most of the auto journals sell their awards to the highest bidder. Mercedes just did not put the marketing dollars into the trade rags, hence the better reviews for BMW, etc. There are not that many independent reviewers, and most of the ones that exist don't rate cars the way enthusiast want, focusing instead on value, reliability, and cost to repair - things people buying cars for transportation and daily use are interested in.

When it comes to things like body style, that is so subjective there is no point in even discussing it. Mercedes was competing with Lucid to make the most aerodynamic car, so physics is what drives the shape of the EQE and EQS sedans and they do win on that measure, being the slipperiest cars out there. If you like the physics, then it is a great design. If you want something else, then those looks are going to be disappointing.