New S for a New economy? S350?

Cars and fuel are damn cheap in US....today's new S550 costs less than new S500 costed back in ~'92
...another recession, albeit far less severePerhaps counterintuitively, at major MB dealers on SF Peninsula, the easiest cars to sell today aren't the S550s, but rather the S65s
My local dealer struggles to sell SL550s but has ?4-6 guys (credible, repeat MB customers) willing to pay over MSRP for SL65Blk

Severe recessions create Darwinian dynamics, in which those left standing and able (and willing) to buy new S/CL/SL want V12s, not some piddling V8 in some plasticky car
The "health" of an economy can always be evaluated based on the number of people considered to be "middle-class". The more, the better.
Right now, the middle-class is an endangered species....
Trending Topics
MB going the way of GM, Chrysler and Ford.
Please don't!
If there's any truth to this, I really don't know what MB is trying to do! I mean can't they see the American auto industry crumbling from going cheapo and building low quality cars for every Tom Dick & Harry?
I mean, seriously - a poor man's S Class? What for? Not to denigrate C and E class owners, but what exactly would be the difference then?

I hope not!
Last edited by AustinGuy; Feb 8, 2009 at 11:35 PM.
The Best of Mercedes & AMG
MB going the way of GM, Chrysler and Ford.
Please don't!
If there's any truth to this, I really don't know what MB is trying to do! I mean can't they see the American auto industry crumbling from going cheapo and building low quality cars for every Tom Dick & Harry?
I mean, seriously - a poor man's S Class? What for? Not to denigrate C and E class owners, but what exactly would be the difference then?

I hope not!
If they want to boost sales, then need to make more C and E classes, not build cheaper S classes.
Your reasoning seems to defy logic.
MB going the way of GM, Chrysler and Ford.
Please don't!
If there's any truth to this, I really don't know what MB is trying to do! I mean can't they see the American auto industry crumbling from going cheapo and building low quality cars for every Tom Dick & Harry?
I mean, seriously - a poor man's S Class? What for? Not to denigrate C and E class owners, but what exactly would be the difference then?

I hope not!
Back to the topic
I wonder why MB realeased the v6 version in the US for one year back in 2006 s320. It must have been due to some econmic pressures?
by your reasoning, they should not even offer the S550 in the US, and stick with the S600. Anyone who can't afford an S600 should buy a C class. Why on earth did they build a cheaper S class in the S550?!? crazy germans.
It defies logic, yet it's obviously the most bought S class, which allows them to competete effectively against market offerings from Lexus in the LS, and BMW in the 7 series.
The supposed S350/S450 is an extention of that. the huge majority of s class buyers buy the 'cheap' S550. now if those people are making a little less money now, and can't afford one, what happens to that customer? you feel that they should go buy a C or E. However, what will actually happen, is that they want a nice big flagship to satisfy their ego as well, though their pocketbook will not allow them to buy an S550. so mercedes will lose that sale altogether to lexus/audi/bmw/etc. who would offer a cheaper alternative. it's basic supply and demand. the demand has dropped, and so the price will have to fall - hence a cheaper model rather than discounting an S550.
you suggest driving buyers to the C and E to boost sales, where i am telling you the type of people who want to buy an S will not settle for the bottom of the model line-up. they will go elsewhere altogether. it's called 'market segmentation', and the segment of the market that buys cars like the S class are making less money now. either you provide them a cheaper product, or you lose the segment to another manufacturer, that segment will not 'trade down' to a lower segment.
i hope this reasoning is less logic-defying.
Last edited by ZedStyle; Feb 10, 2009 at 10:22 AM.
by your reasoning, they should not even offer the S550 in the US, and stick with the S600. Anyone who can't afford an S600 should buy a C class. Why on earth did they build a cheaper S class in the S550?!? crazy germans.
It defies logic, yet it's obviously the most bought S class, which allows them to competete effectively against market offerings from Lexus in the LS, and BMW in the 7 series.
The supposed S350/S450 is an extention of that. the huge majority of s class buyers buy the 'cheap' S550. now if those people are making a little less money now, and can't afford one, what happens to that customer? you feel that they should go buy a C or E. However, what will actually happen, is that they want a nice big flagship to satisfy their ego as well, though their pocketbook will not allow them to buy an S550. so mercedes will lose that sale altogether to lexus/audi/bmw/etc. who would offer a cheaper alternative. it's basic supply and demand. the demand has dropped, and so the price will have to fall - hence a cheaper model rather than discounting an S550.
you suggest driving buyers to the C and E to boost sales, where i am telling you the type of people who want to buy an S will not settle for the bottom of the model line-up. they will go elsewhere altogether. it's called 'market segmentation', and the segment of the market that buys cars like the S class are making less money now. either you provide them a cheaper product, or you lose the segment to another manufacturer, that segment will not 'trade down' to a lower segment.
i hope this reasoning is less logic-defying.
by your reasoning, they should not even offer the S550 in the US, and stick with the S600. Anyone who can't afford an S600 should buy a C class. Why on earth did they build a cheaper S class in the S550?!? crazy germans.
It defies logic, yet it's obviously the most bought S class, which allows them to competete effectively against market offerings from Lexus in the LS, and BMW in the 7 series.
The supposed S350/S450 is an extention of that. the huge majority of s class buyers buy the 'cheap' S550. now if those people are making a little less money now, and can't afford one, what happens to that customer? you feel that they should go buy a C or E. However, what will actually happen, is that they want a nice big flagship to satisfy their ego as well, though their pocketbook will not allow them to buy an S550. so mercedes will lose that sale altogether to lexus/audi/bmw/etc. who would offer a cheaper alternative. it's basic supply and demand. the demand has dropped, and so the price will have to fall - hence a cheaper model rather than discounting an S550.
you suggest driving buyers to the C and E to boost sales, where i am telling you the type of people who want to buy an S will not settle for the bottom of the model line-up. they will go elsewhere altogether. it's called 'market segmentation', and the segment of the market that buys cars like the S class are making less money now. either you provide them a cheaper product, or you lose the segment to another manufacturer, that segment will not 'trade down' to a lower segment.
i hope this reasoning is less logic-defying.
At what point do you stop making "cheap" S Classes? Why stop at the 350? Huh?
The better question is just how much cheaper is the new 350 and how stripped down is it.
At what point do you stop making "cheap" S Classes? Why stop at the 350? Huh?
The better question is just how much cheaper is the new 350 and how stripped down is it.
The 350 or 320CDI would be a great option for all the people who buy the S class for every reason but speed, just give people the option to equip them as much as they want. I would consider an S with a smaller engine but every feature for use in the US, especially if there is a substantial savings and lower fuel consumption.
Especially S420CDI, I would choose that over any other S, and gladly pay more than for an S550.
Well that may be part of it, but actually MBUSA decided to keep model designations as true as possible and since the car uses a 5.5L V8, it only make sense. But yeah 550 does sound better to Americans than 500, so its win-win I guess for marketing folks and consumers.
M
Back to the topic
I wonder why MB realeased the v6 version in the US for one year back in 2006 s320. It must have been due to some econmic pressures?
Sometimes you can find a nice 2006 S350 with many options - it seems that some dealers actually ordered them loaded and I have seen a few with Distronic and Keyless-Go. Would be a nice car to have as the 350 is a good strong engine. I would have one.
Sometimes you can find a nice 2006 S350 with many options - it seems that some dealers actually ordered them loaded and I have seen a few with Distronic and Keyless-Go. Would be a nice car to have as the 350 is a good strong engine. I would have one.



