I drove a new BMW I7 and…….
Am also a BMW fan and have more BMW ownership experience. No MB fan viewpoint here.
Sales are below expectation for the S-Class and the 7 Series.
No need for additional anecdotal thoughts. The numbers and discounts speak for themselves

I am really happy that you like your S580. It’s a gorgeous car and I wish you many happy miles!
Last edited by SW20S; Aug 25, 2024 at 01:19 PM.




They are not my sales numbers, they are the sales numbers lol. Sales numbers don’t lie, Mercedes didn’t cut production because everything is going great lol. 7 series is outselling the S class that’s a fact, that hardly ever has happened historically. Also a fact.
Just repeating wrong information doesn't make it right. We have already got through all the details and the site you and I have been using for sales stats have recognized that too. They already have the page setup for the i7; it's just not populated yet
As for everything else going great, the BMW 7 series sales in 2024 will be well below 2023. It's not the most discounted BMW model for a reason.https://www.goodcarbadcar.net/bmw-i7-sales-figures/
I hope this willl conclude the ongoing conversation about sales of ICE vs ICE models in the future.
Last edited by Wolfman; Aug 25, 2024 at 02:43 PM.
As for everything else going great, the BMW 7 series sales in 2024 will be well below 2023. It's not the most discounted BMW model for a reason.https://www.goodcarbadcar.net/bmw-i7-sales-figures/
I hope this willl conclude the ongoing conversation about sales of ICE vs ICE models in the future.
Hey, guys - (and dolls)...
Where does all this get anybody? What award does the loudest shouter win?
Sales, schmales.
My 7 series experience left a bad taste in my mouth - have had two great S class cars since.
We vote for what we like when we buy the car we decide to buy. Beyond that, nothing matters.
The rest is, at best, persiflage; at worst, diatribe.
One early example some might be aware of is with the E28 5er, which saw BMW unable to redesign completely compare to the E12, but rather than do a traditional “evolution” of the vehicle, they decided to split the difference and do a “half-redesign” by essentially porting the E12 bodyshell onto a brand new/different architecture. They would do the opposite for the E34, which saw them drop an entirely new bodyshell onto an upgraded/modernized employment of the E28. Only with the E39 did BMW start entirely from scratch and then did a traditional “evolution” of it into the E60.
The 7er received its first “half-redesign” with the G11/G12, which featured an entirely new architecture, but basically ported over the F01/F02 bodyshell. The other early CLAR-LG and CLAR-LK vehicles (G01, G30, and G14/G15G16) were given “half-redesigns” in the same way, with the 8er using somewhat altered prior F12 6er bodyshells. Starting with the X5, all the other vehicles getting moved onto CLAR-LG and CLAR-LK got ground-up complete redesigns (X5, 3er, etc.)
The current 7er features a new bodyshell on an upgraded employment of the previous 7er CLAR-LG platform (CLAR-LG WE/II), since one “half-redesign” is usually followed by another. Meanwhile, the W223 S-Klasse is a completely redesigned to the W222, itself a traditional “evolution” of the W221.
Some would say that none of this really matters, but I much prefer to see manufacturers either start from scratch with new generations or properly evolve the previous model. I feel like splitting the difference by only switching out half of the car is a compromise that isn’t ideal.
One early example some might be aware of is with the E28 5er, which saw BMW unable to redesign completely compare to the E12, but rather than do a traditional “evolution” of the vehicle, they decided to split the difference and do a “half-redesign” by essentially porting the E12 bodyshell onto a brand new/different architecture. They would do the opposite for the E34, which saw them drop an entirely new bodyshell onto an upgraded/modernized employment of the E28. Only with the E39 did BMW start entirely from scratch and then did a traditional “evolution” of it into the E60.
The 7er received its first “half-redesign” with the G11/G12, which featured an entirely new architecture, but basically ported over the F01/F02 bodyshell. The other early CLAR-LG and CLAR-LK vehicles (G01, G30, and G14/G15G16) were given “half-redesigns” in the same way, with the 8er using somewhat altered prior F12 6er bodyshells. Starting with the X5, all the other vehicles getting moved onto CLAR-LG and CLAR-LK got ground-up complete redesigns (X5, 3er, etc.)
The current 7er features a new bodyshell on an upgraded employment of the previous 7er CLAR-LG platform (CLAR-LG WE/II), since one “half-redesign” is usually followed by another. Meanwhile, the W223 S-Klasse is a completely redesigned to the W222, itself a traditional “evolution” of the W221.
Some would say that none of this really matters, but I much prefer to see manufacturers either start from scratch with new generations or properly evolve the previous model. I feel like splitting the difference by only switching out half of the car is a compromise that isn’t ideal.
The Best of Mercedes & AMG

https://www.goodcarbadcar.net/bmw-i7-sales-figures/
The original 7er wasn’t even really an original car, but rather an evolution of the E3 New Six saloon/sedan, and not very competitive against the W116. The W126 then crushed any chance it had at seriously gaining ground in that segment. The only time BMW really went on the offensive against the S-Klasse (at least successfully) was with the E32, arguably that best 7er of them all. With technology a generation ahead, a V12 engine, and the right equipment to challenge the new XJ40 and LS/Celsior, the 7er really started making inroads. However, I feel like the 7er has been largely playing catch-up since the E38, and it did not help that the A8 (which saw Audi going the offensive with a whole new car for that segment) stole more 7er buyers than S-Klasse buyers. This isn’t even mentioning its back-and-forth relationship with the 5er (siblings during the E34 era(?), then not related during the E39/E60 era, then full siblings during the F10 era, then half-siblings since the G30 era) which has probably made some buyers think it was too much or not enough like the 5er; the 7er just isn’t all that sporty. Where the 3er and 5er have traditionally put up good fights against their Mercedes-Benz counterparts sales-wise, the 7er has usually fallen behind.

The original 7er wasn’t even really an original car, but rather an evolution of the E3 New Six saloon/sedan, and not very competitive against the W116. The W126 then crushed any chance it had at seriously gaining ground in that segment. The only time BMW really went on the offensive against the S-Klasse (at least successfully) was with the E32, arguably that best 7er of them all. With technology a generation ahead, a V12 engine, and the right equipment to challenge the new XJ40 and LS/Celsior, the 7er really started making inroads. However, I feel like the 7er has been largely playing catch-up since the E38, and it did not help that the A8 (which saw Audi going the offensive with a whole new car for that segment) stole more 7er buyers than S-Klasse buyers. This isn’t even mentioning its back-and-forth relationship with the 5er (siblings during the E34 era(?), then not related during the E39/E60 era, then full siblings during the F10 era, then half-siblings since the G30 era) which has probably made some buyers think it was too much or not enough like the 5er; the 7er just isn’t all that sporty. Where the 3er and 5er have traditionally put up good fights against their Mercedes-Benz counterparts sales-wise, the 7er has usually fallen behind.
Last edited by Streamliner; Sep 4, 2024 at 11:43 PM.
I feel like it's more common with numbers than letters but I think using SLer wouldn't be out of the ordinary. Maybe a native German speakers will chime in... Or your dry cleaning attendant.
The car is dangerous to drive long distances because you’re at risk of falling asleep with the whisper quiet noise levels and coddling massage seats. Really impressed and had no issues charging at destined electrify America chargers.
The car is dangerous to drive long distances because you’re at risk of falling asleep with the whisper quiet noise levels and coddling massage seats. Really impressed and had no issues charging at destined electrify America chargers.










