Mercedes-AMG Campaign Shows a Woman’s Place is Behind the Wheel
New campaign ‘#AMG4Women’ takes female enthusiasts on a once-in-a-lifetime drive through France.
Mercedes-AMG new experience takes the brand’s luxury to a new level. For #AMG4Women, Mercedes-AMG has partnered with IWC Schaffhausen watches and Michelin to give women a chance to live large, and live out their Mercedes dreams.
What makes the video special is that these ladies are hardcore Mercedes-AMG enthusiasts. They arrive in the Champagne Region in France for a day of decadence. This includes food prepared by a Michelin-starred chef and tour and tasting at the Champagne Cellars.
The next day the drivers get some driving action in. They head off on a picturesque road trip from Epernay to Paris. Taking in the scenery of the area is a dream come true. Especially seeing the convoy of beautiful Mercedes’ they get to drive.
Once they reach Paris, the group is treated to dinner on the famous floating restaurant Ducasse Sur Seine. They take in a class at Swiss watchmaker IWC. And hit up famed French fashion house, Chloe.
The video is like consuming an exquisite seven-course meal. Your senses are engaged by the rich scenery, the motion of the cars, the lush imagery. This is the perfect way to experience the rare luxury and exceptional power of these cars.
For more information on this campaign, check out Mercedes-AMG on Instagram.
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